Hasta La Ideas

MyFonts sends out a monthly e-newsletter that is worth signing up for. They feature in depth interviews with the “faces behind the fonts”. This month features Argentinian type designer Alejandro Paul.

“Graphic designers are always looking for ways to differentiate themselves from the crowd, and type was still officially uncharted territory in 1990s South America. Then came the internet, which brought it all to the surface. Hence the overwhelming exposure of a lot of South American work all at once. And it persisted because the internet suddenly made the whole world an open market for us, instead of the almost non-existent market we’d had here all along. There is also something to be said about the Argentinean design process, which is part of the appeal to the world markets. Argentina doesn’t have the European design history, but we do put all of our being into our work, and sometimes because of that it comes out looking more innocent, more real, more human, with less of a mechanical base.”