Hasta La Ideas

Just seen a few new animated music promos – all of which have a degree of psychedelic influence, so here they are. First up is this new video for Breakbot‘s track Baby I’m Yours on Ed Banger records – for which director Irina Dakeva painted over 2000 frames in watercolours – created from rushes and 2D animations. The paintings were then rotoscoped at Parisian production company Wizz. Each picture was then reintegrated on Flame animated backgrounds. Et voila:

The next video is for track The Music Scene by Ninja Tune act Blockhead. Directed / animated by Anthony F. Schepperd, I would probably go as far as to say that this video aims towards the brain-meltingly psychedelic. And it’s my favourite of the three films shown here…. On the Ninja Tune website the video is described thus: “The wreckage of a city re-taken by nature becomes a playground for Plasticine-brained mannequins, mechanical spiders, eye-screens and tentacles; and, of course, the animals from the new Blockhead album artwork.” Are you ready? Here goes:

OK, so the next film isn’t a music video – but rather it’s an animated promo for London’s Lovebox festival created by Tundra* who were briefed to create a ‘viral’.

“The brief was totally open so we sat down and started scribbling and quickly realised that we wanted to illustrate that the festival is one of the last places you can really let go – the last place of anarchy,” say the guys atTundra.

Written, directed and produced by Tundra* with LoveHate. Music: Groove Armada. Client: Mama Group Plc

LoveBox – Planet Viral from Tundra on Vimeo.