Hasta La Ideas

Modern threads for the urban explorer in a designer’s debut line

Los Angeles designer Terence Yeung brings extensive industry experience and subtle creativity to Tovar, a functional menswear line set to drop Spring 2012. Inspired by traveling and the jet-set era of modern explorers, Tovar aims to fit in with your everyday wardrobe no matter where you might be. The sizable first collection features everything from basic cotton tees and classic button-ups to slim cargo pants and sturdy water-repellant jackets, all designed with your suitcase in mind.

Tovar takes basic outerwear up a notch, seamlessly blending intricate detailing with modern, streamlined cuts. The waxed cotton Ethan and Lucas styles are ruggedly slim-fitting, each donning an adjustable drawstring around the waist that is also hard to notice when not cinched. The shorter Ethan jacket sports a hide-away hood and waist-length cut while the longer Lucas coat removes the hood altogether for a more sophisticated silhouette. Heralding the early charm of Eddie Bauer, Tovar also has a traditional barn coat that is as well-suited for the fields of Ohio as the streets of London.

In addition to the pure cotton coats, Tovar also proffers nylon water-repellent windbreakers in multiple colorways as well as a jean jacket, aptly named the James (shown here in washed denim).

Hitting a moderate price-point with jackets set to sell for around $200, with knits and pants priced at around $100, Tovar’s debut line will be available starting mid-January 2012. . For more information check out the Tovar website.