Hasta La Ideas

One of the world’s largest metropolises, São Paulo can easily seem an overwhelming congestion of bare-skinned beauties, skyscrapers and an intense melting pot of culture. To help navigate through it all, “Total São Paulo: A Guide to the Unexpected,” is a perspicacious guide and must-have travel resource from our own São Paulo resident Phuong-Cac Nguyen written especially for the creative collective’s discerning eye in their search for distinctly authentic places located off the beaten path.

Covering ten essential neighborhoods, the 176-page paperback guidebook includes 11 illustrated maps, 17 interviews with top São Paulo in-the-know natives and provocative full-page features on notable highlights located within each neighborhood. The guide’s magazine-format design is fitting for the smart, edgy tone and streetwise, first-hand information provided by Nguyen and her team of local adventure seekers.

Nguyen, an American journalist living in São Paulo for many years, contributes regularly to CH about what’s happening around her beloved adopted city. Her inside knowledge can also be found among publications such as the LA Weekly and Anthem Magazine.

Published by Unhinged Jaw Press, purchase Total Sao Paulo for $27 through the site and at independent bookstores worldwide.

Both the book and the “local listing” website launch tomorrow, Wednesday, 29 April 2009. Be sure not to miss the launch party the following Saturday which will be an array of Brazilian musicians, capoeira and free caipirinhas.

Total São Paulo Launch Party

9 May 2009, 3-7pm

Carmichael Gallery

1257 North La Brea Avenue

West Hollywood, CA 90038

tel. +1 323 969 0600