Hasta La Ideas

It might seem an unusual pairing, but comic artist Tom Gauld has produced some rather lovely work for a new series of cans for Diet Coke…

Gauld’s agency Heart emailed us with the above image of his latest project which, sadly for fans of his here in the UK, is only released in the US. The limited edition cans are designed to raise awareness of The Heart Truth, the women’s heart health program. Gauld also helped create a series of animations for the campaign, two of which can be viewed here.

Well known for his comic books and strips that have appeared in The Guardian, Gauld’s portfolio of work on the Heart site includes some real gems. You can, of course, see more of his work at tomgauld.com.