Hasta La Ideas

pimg alt=”0kenmoreet.jpg” src=”http://s3files.core77.com/blog/images/0kenmoreet.jpg” width=”468″ height=”292″ class=”mt-image-none” style=”” //p

pAfter hearing some buzz (empty, as it turns out) I hunted down info on Kenmore’s new A HREF=”http://www.kenmore.com/shc/s/nb_10154_12604_NB_New+Elite+TRIO+Experience” Elite Trio refrigerator/A, hoping to see some snazzy product design that might knock SubZero off its perch. While the ‘fridge itself looks kind of neat, the marketing copy can only be described as weird and disappointing, as evidenced by this boast:/p

blockquoteThe Kenmore Elite Trio refrigerator can store an impressive 465 cans of soda – 51 more cans than the competition./blockquote

pWho the hell is storing 465 cans of soda? Is this aimed at the lucrative bomb shelter market, or are we as consumers meant to measure volume in units of soda cans? This is kind of like a car company saying “Our new minivan holds 1,648 badminton shuttlecocks!”/p

pThen the attendant product video starts off with this inane line:/p

pimg alt=”0kenmoreet2.jpg” src=”http://s3files.core77.com/blog/images/0kenmoreet2.jpg” width=”468″ height=”146″ class=”mt-image-none” style=”” //p

pUm…I’m no math expert, but I believe the answer is “Always.”br /
/pa href=”http://www.core77.com/blog/object_culture/to_kenmore_re_your_new_elite_trio_refrigerator_please_fire_your_marketing_people_16910.asp”(more…)/a
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