Hasta La Ideas

Seal Brand, a company from Japan that specializes in transforming used tires into fashion accessories, and Hiroshima sneaker line Spingle Move have just come out with the “Sneaker 101,” made almost entirely of unaltered rubber tire, with an intact tread for a sole (Oops! Not looking closely enough, the tread was molded for the shoes. Thanks, Alex!). An eco-conscious company, Seal employs artisans to hand-make each product, plants a tree for every piece sold and donates 1% of their profits to the World Wildlife Fund.

Extra great is this clearer-than-day “process diagram,” describing where the material comes from and gets used.

via japan trends

Thanks, Jake!

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