Hasta La Ideas

Following in the sponsored tire tracks of artist Robin Rhode, who recently used a BMW Z4 as a 300-horsepower paintbrush, Brussels-based graphic designers Pierre Smeets and Damien Aresta have created a typeface using an iQ (pictured at right), Toyota’s answer to the Smart Car. Smeets and Aresta teamed up with interactive artist Zach Lieberman and seasoned racecar driver Stef Vancampenhoudt to trace and digitally map letters and characters on the floor of an airplane hangar (watch the design process in the below video). The result is iQ Agility, a Eurojaunty typeface that reveals the iQ’s incredibly tiny turning radius.

Next up for Smeets and Aresta? The pair are at work on a typeface inspired by the title sequence of Antonioni‘s Eclipse and another one for a club. In the meantime, they have a ongoing project to spot first names—from Adam to Zorba—in commercial signage. Both Stephanie and Steve remain elusive, but check if they’ve found your name here.

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