Hasta La Ideas

Justin McGuirk reports in the Guardian that the London Design festival proves that the best design breaks down international borders – that’s what makes the city’s cultural scene unique.

But are things really that simple? Lowie Vermeersch, the Belgian design director of Pininfarina, told me once that Italian design is often not designed by Italians, but is always designed in Italy, as it is necessary to absorb and reflect the cultural context.

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