There is nothing profound about making mundane objects out of carbon-fiber

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Are we nuts, or is design firm Purisme, which won a Red Dot Design Award for their carbon-fiber letter opener, just a lot of overindulgent hype? Folks, their product line consists of: 1) aformentioned letter opener, 2) a carbon-fiber smoking pipe, 3) a carbon-fiber bracelet, and 4) a carbon-fiber yo-yo.

That’s right, a yo-yo.

Oy vey.

We’ve seen some overhyped press announcements in our time, but this one makes it sound like the carbon-fiber letter opener–which features “a specially developed RFID-TAG [that] carries an electromagnetically coded personal message from the design artist”–is going to end world hunger.

There was this one time when I couldn’t find my own letter opener, and I had to open a letter using my finger. Let me tell you, it was really crazy.

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