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Billboard advertising The Zimbabwean in Johannesburg

TBWA\Hunt\Lascaris has created this unusual outdoor campaign for The Zimbabwean, a newspaper produced by a group of exiled Zimbabwean journalists. The Zimbabwean is sold in the UK, South Africa and Zimbabwe but when entering the latter is charged an import duty of 55 per cent, making it unaffordable to the average Zimbabwean. To raise awareness of this, and to encourage more sales of the paper in South Africa, wall murals, billboards and flyers have been created in Johannesburg using the Z$100 trillion dollar note, a symbol of the country’s world record inflation. Worth less than paper, The Zimbabwean has turned the money into its advertising, hoping to raise awareness of the dire situation in the country under the Mugabe regime.

Close-up of billboard

More images of the campaign can be seen online via Flickr.

Wall mural