Hasta La Ideas

The New York Times ran an incredibly well-researched and informative article this weekend on the current state of the self-storage industry. The article gives insight into how the downturn in the economy is affecting storage units in terms of capacity and purpose of use. Additionally, the article confirms that the majority of units remain full of clutter, but it paints a vivid picture of people who are using the spaces for other, non-clutter reasons.

Some of the more powerful quotes from the article:

The Self Storage Association, a nonprofit trade group, estimates that since the onset of the recession, occupancies at storage facilities nationwide are down, on average, about 2 or 3 percent. It’s not a cataclysmic drop but enough to disorient an industry that has always considered itself recession-resistant, if not outright recession-proof…

“Human laziness has always been a big friend of self-storage operators,” Derek Naylor, president of the consultant group Storage Marketing Solutions, told me. “Because once they’re in, nobody likes to spend all day moving their stuff out of storage. As long as they can afford it, and feel psychologically that they can afford it, they’ll leave that stuff in there forever.”

After a monumental building boom, the United States now has 2.3 billion square feet of self-storage space. (The Self Storage Association notes that, with more than seven square feet for every man, woman and child, it’s now “physically possible that every American could stand — all at the same time — under the total canopy of self-storage roofing.”)

A Self Storage Association study showed that, by 2007, the once-quintessential client — the family in the middle of a move, using storage to solve a short-term, logistical problem — had lost its majority. Fifty percent of renters were now simply storing what wouldn’t fit in their homes — even though the size of the average American house had almost doubled in the previous 50 years, to 2,300 square feet.

Maybe the recession really is making American consumers serious about scaling back, about decluttering and de-leveraging. But there are upward of 51,000 storage facilities across this country — more than seven times the number of Starbucks. Storage is part of our national infrastructure now. And all it is, is empty space: something Americans have always colonized and capitalized on in good times, and retreated into to regroup when things soured. It’s tough to imagine a product more malleable to whatever turns our individual life stories take, wherever we’re collectively heading.

Be sure to check out the article, which tells a fascinating story.