Hasta La Ideas

Remember earlier this year when The Standard hotel opened up in New York? Everyone was all abuzz about the new modern building, designed by Todd Schliemann. Even the video playing in its elevators, a motion graphics piece by Marco Brambilla, was being passed around all over the internet. But with this popularity has come some criticism this week, as neighbors and pedestrians from an adjacent park have complained of almost constant nudity in the floor to ceiling windows in each room, as well as the occasional glimpse of porn shoots and random sex acts for all to see. Further complaints have said that The Standard has been encouraging such exhibitionism on places like their Facebook page and through their advertising. Our response to all of this is to call back to some comments over at Curbed from a couple of days back, when it was rumored that this was all some marketing ploy The Standard had organized, that perhaps they were hiring models to wander around in the buff in order to drum up attention. After all, floor-to-ceiling windows aren’t all that rare in a big city. Is this hotel so sexually charged that everyone who stays there just feels compelled to go nuts?

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