Hasta La Ideas

Before a child’s hands, the bright, attractive packaging, or even mass-production, every toy has its roots in the mind of a designer. There’s something innately imaginative about a toy, from its use case to the people who think them up. This is attested to by the new documentary by award-winning filmmaker Anthony Ladesich – The Secret Story of Toys. In this deeply human feature, Ladesich speaks to various designers who describe their creative process, taking an in-depth look at the meticulous attention to detail, deep frustration, and passion that goes into these small icons of joy.