Hasta La Ideas

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pThe Indian government sponsored a competition to design a currency symbol for the Indian Rupee, heralding its role as an important player in the world economy, backed by a 1.2 trillion dollar (or thereabouts) GDP. The new “brand” will differentiate India’s currency from other countries who also use rupees. The winner, pictured above, was approved by the Cabinet last Friday, a combination of a roman ‘R’ and the Devanagri ‘Ra’ (below), by IIT graduate D Udaya Kumar./p

pThough the symbol will not be printed on the currency, it will be included in the Unicode Standard, facilitating easy use by both electronic and print media. According to India’s Information and Broadcasting Minister Ambika Soni, the symbol will be adopted within six months inside india, and 18-24 months in the rest of the world. /p

pRead more about the symbol a href=”http://timesofindia.indiatimes.com/biz/india-business/Cabinet-approves-new-rupee-symbol/articleshow/6171234.cms”here/a./p

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pemD Udaya Kumar. Photo: Daiji World./em/pa href=”http://www.core77.com/blog/object_culture/the_rupee_gets_a_new_symbol__16973.asp”(more…)/a
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