Hasta La Ideas

London Design Festival 2010: British designer Jasper Morrison and Swiss watchmaker Rado have launched this timepiece with yellow detailing and a platinum shell and strap.

The r5.5 Platinum Chronograph is a new version of Morrison’s r5.5 model originally launched in 2009 (see our previous story).

The product was presented at Morrison’s east London shop during the London Design Festival, alongside a shoe for Camper (see our story here) and telephone for Punkt (see our story here).

See all our stories about the London Design Festival »

See also: Dezeen Watch Store, launching 14 October 2010

All photographs are from Morrison Studio.

Here’s some more from Jasper Morrison Ltd.

Rado, the Swiss watchmaker with a pioneering spirit became known for The ‘DiaStar’ in 1962, the first watch to be made from scratchproof hard metals. Not content with the existing materials utilized by the watch-making industry of the early ‘60s Rado’s design team begun developing and producing new, harder metals, high-tech ceramics and sapphire crystal. The brand’s material advancements were developed alongside its clear-lined, modern and pure sense of design aesthetics to achieve a watch that could be considered both a modern piece of jewelry as well as a functional timepiece. Jasper Morrison is the first designer the brand approached in search of his creative input.

The collaboration started when Morrison was asked to reinterpret Rado’s 1990s icon, the Ceramica; followed by a new typology of packaging for the brand’s existing timepieces. In 2009 Rado launched the r5.5, an entirely new collection of high-tech ceramics wristwatches designed by Jasper Morrison. Characterized by its square silhouette with curved edges, the radius of which gives the collection its name, the case fuses into the bracelet and the links gradually reduce so that it appears to be moulding naturally around the wrist. The launch of the new r5.5 platinum chronograph, is an interesting move for Rado who have up to now concentrated their production on the black ceramic finish. For Jasper Morrison it represents a refinement of the original design, while the combination of the grey metallic face and yellow chronograph counters results in the most sporty r5.5 to date.

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Punkt. DP 01 by Jasper Morrison	r5.5 by Jasper Morrison for Rado	See all our stories on watches and clocks