Hasta La Ideas

“Don’t undertake a project unless it is manifestly important and nearly impossible.”

–Edwin Land, inventor of Instant Photography

At last, someone with the vision (and money) has given life to Polaroid instant film! “The project is more than a business plan; it’s a fight against the idea that everything has to die when it doesn’t create turnover,” says Florian Kaps, the new Austrian owner of a Dutch Polaroid film factory. The resurrection of instant film is called “The Impossible Project” and you can count down the seconds as the project develops. (Just 29,905,204 seconds to go.)

“The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.” Excellent!