Hasta La Ideas

The design, packaging and promotion for This is Yours, the debut album by The London Fields, was achieved through the industrious efforts of family and friends who all donated materials to be recycled for the project…

The campaign, overseen by designer Phil Bold, used 250 cereal boxes cut to size and painted white to make the CD sleeves. The accompanying labels were then made from donated parcel tags and string. The material for the inlay cards was also donated with the track listing rubber-stamped on top.

The next stage of the campaign also fully embraced the concept of freecycling. Copies of the album were attached to the railings of the London Fields park in London (from which the band take their name) and several were also tied to the branches of trees and launched on balloons.

The blue tag that holds the CD in place reads: “If you are reading this then you have probably found this album. After you have had a listen please sign the card and leave it in a place for someone else to find. Kind regards.”

How polite. With manners like that we hope their word-of-mouth meets AlbumCrossing campaign gets them some more new listeners.

The band are on MySpace here and more information on This is Yours can be found at thisisyours.org.

All photography: Anna Wilkins.

The card sleeves are made from cereal boxes painted white. The CDs were also donated

Copies of This is Yours were tied to the railings of London Fields in east London…

…spelling out the name of the album (which is taken from some graffiti found at the site of Hackney lido)