The latest in Pop-up Stores: Vitaminwater10 Des10ation NYC

Glacéau, the makers of Vitamin Water has joined the likes of Pantone, Reebok, along with many other noted brands with an extravagant Pop-up store on Broadway near soho. The experience driven store was opened to promote their latest line of flavored water Vitaminwater10. Open for just 10 days pedestrians can sample new flavors, engage in gaming equipment, or sample the store’s lounge supported by a rotating DJ list.

A Graphic “10 made from bottles of water:

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