Hasta La Ideas

Vikki Miller has an interesting article on her blog about the future of graphic design in a “communicate it yourself” society.

“I dare say that Communicating It Yourself (CIY) will revolutionise society and the time we dedicate to actually creating something, it will become an outlet for personal communication of thoughts and opinions and a commercial outlet for advertising and branding. Personal expression has already been occurring for years, for example protests are currently a feast of CIY signs and placards that people use to show their upset and, although it’s on-screen, things like My Space and Live Journal have been around, and popularly used to blog personal opinions, thoughts and happenings, for almost a decade. None of this is a new concept or idea, but the volume of usage and the companies and brands that will start to adopt this new CIY style and, therefore, the places we see CIY, will be an utterly new surprise.”