Hasta La Ideas

A while back we discussed the redesign of The Franklin Institute which was created by Red Tettemer as part of their advertising campaign. We have to admit, the campaign was solid, but the new mark along with the revised title was an absolute train wreck that created quite a stir within the Philadelphia design community.

The Franklin Institute “quietly reverted back” to its original name, spokeswoman Stefanie Santo told the Daily News yesterday. The reason being that it was confusing to the public. Respectfully, we say: “Duh.”

“The Franklin Institute is the name that, for more than 185 years, Philadelphians have associated with innovative programming, exhibits and educational outreach,” Stein said, frankly.

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