Hasta La Ideas

SHOWstudio has unveiled another series of projects in its The Sound of Clothes series – this time, the sounds of four fashion studios have been sampled to produce four different audio tracks and accompanying animations…

Take the music composed from sounds made at Piers Atkinson’s studio, recorded during the creation of his spring/summer 14 collection, and available to listen to here. Its source material includes the sounds of beads, clippers, hats, even pom-poms.

Designer Mary Katrantzou’s studio produced the sounds of paper patterns being cut to shape and zips being fastend; while Sibling’s workspace offered up the sound of knitting machines and crocheting needles for its track. Matthew Williamson’s studio is apparently up next.

SHOWStudio has been looking at the possibilities of using sound to convey particular garments, or the processes used to create them, since 2006. The latest project takes found sounds, created while each of the studios works on its new collection, which are then remixed into music tracks. Many of the sounds are manipulated by sound artist Stu Sibley to sound like beats or instruments, say SHOWStudio.

Accompanying visuals also break down the runway collections into abstract elements (using the colours of the garments from a particular catwalk show), with 3D animations generated by the audio.

Concept and Direction: Lou Stoppard and Neal Bryant
Sound design: Stu Sibley
Sound recording: Neal Bryant
Fashion direction: Lou Stoppard
Visual direction: Jon Emmony

More at showstudio.com.

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