Hasta La Ideas

London Design Festival 2010: British designer Jasper Morrison unveiled his design for footwear brand Camper at his east London shop last week.

Called The Country Trainer, the design combines canvas with suede and is a reworking of the brand’s first product from the late 1920s.

More from Jasper Morrison at the London Design Festival: Punkt. DP 01 telephone

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Here’s some more information from Camper:

The collaboration between Jasper Morrison and Camper was born whilst discussing the shoemaker’s origins and the first shoe they ever sold, the Camaleon.

A practical shoe for the hard working Mallorcans of the late 1920s, the first version was a hand-stitched product made from tyre treads, canvas and cut-to-size hemp thread. Many developments later, Camper’s reinvention of the Camaleon was released in 1975. For a shoe company driven by progress it was a natural decision to want to update its first ever offering and thirty- five years later Jasper Morrison is the designer they chose to handle the task.

Renamed The Country Trainer, Morrison’s design retains the functional nature and simple spirit of the original model in a more contemporary and sporty shape. The combination of canvas fabrics with suede leather gives the shoe a discrete look in keeping with the designer’s language, whilst the unmistakable Ideal Stitching Construction provides Camper’s comfort ensuring maximum flexibility.

See also:

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r5.5 by Jasper Morrison for Rado	BAC chair by Jasper Morrison for Cappellini	Pipe and Trattoria by Jasper Morrison