Hasta La Ideas

pobject width=”468″ height=”351″param name=”movie” value=”http://www.youtube.com/v/vkgoNnKCA4shl=en_USfs=1rel=0″/paramparam name=”allowFullScreen” value=”true”/paramparam name=”allowscriptaccess” value=”always”/paramembed src=”http://www.youtube.com/v/vkgoNnKCA4shl=en_USfs=1rel=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”468″ height=”351″/embed/object/p

pa href=”http://en.wikipedia.org/wiki/Hugo_Spowers”Hugo Spowers/a, Founder and Project Leader, a href=”http://www.riversimple.com/”Riversimple/a/p

pRiversimple determinedly don’t think of themselves as a car manufacturer, although in terms of existing business models that’s probably how they are too often described. Founder Hugo Spowers believes, perhaps unusually for someone engaged in manufacturing, that an industrial society based on the sale of products will never be resource efficient. Which puts a big question mark over pretty much every industry you can think of./p

pThe motor industry began with a notorious innovation, when Ford said something like ‘if I gave my customers what they wanted I would have had to invent faster horses.’ As we are all aware, the motor industry is no longer fit for purpose, modern-day constraints are very different to those faced by Ford, but we have yet to see another such step-change in response. Unfortunately, as a hugely advanced, mature, specialised, technology specific industrymdash;it is now ill-suited to achieving a step-change./pa href=”http://www.core77.com/blog/business/the_big_rethink_thinking_about_the_car_in_a_completely_new_way_16136.asp”(more…)/a
pa href=”http://feedads.g.doubleclick.net/~a/WLcKb3W0yxf83C9jih_Z4XKJxpM/0/da”img src=”http://feedads.g.doubleclick.net/~a/WLcKb3W0yxf83C9jih_Z4XKJxpM/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/WLcKb3W0yxf83C9jih_Z4XKJxpM/1/da”img src=”http://feedads.g.doubleclick.net/~a/WLcKb3W0yxf83C9jih_Z4XKJxpM/1/di” border=”0″ ismap=”true”/img/a/p