Hasta La Ideas

pimg alt=”baskin.png” src=”http://s3files.core77.com/blog/images/baskin.png” width=”177″ height=”169″ class=”mt-image-none” style=”” //p

pa href=”http://www.jonathansalembaskin.com/”Jonathan Salem Baskin/a, author of a href=”http://www.amazon.com/Bright-Lights-Dim-Bulbs-Brilliance/dp/1440178402/ref=ntt_at_ep_dpi_2″emBright Lights Dim Bulbs/em/a, describes himself as a Chief Heretic. He started out challenging the idea that customer centricity was a new idea. “Did we build western civilisation by accident? Have we not been listening to our customers?”/p

pJonathan counsels us against the idea of the crowd running things. It is dumb that companies like Ford and Microsoft listen to customers and utilise that listening answering the customers’ wants directly./p

pJonathan wants to present us with new ideas for what customer centricity might mean, and explain what we need to do from a design and brand perspective./p

pstrongRecognise we’re all customers: /strongbr /
We’re not passive consumers but potentially active purchasers. If you’re not selling something to your employees they are less likely to be loyal. If you’re not selling to customers they really aren’t your customers. If you’re not selling you’re just talking.br /
/pa href=”http://www.core77.com/blog/events/the_big_rethink_how_companies_will_be_built_around_consumers_in_future_16155.asp”(more…)/a
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