Hasta La Ideas

On October 11 last year, Shynola director Gideon Baws died tragically in LA. Former friends and colleagues are to raise money to boost awareness of the condition that led to his untimely death

A Gideon Baws Memorial Fund has been established at CRY (Cardiac Risk in
the Young) which works to raise awareness of Sudden Death Syndrome (SDS) and campaigns for proactive screening of young people.  It also offers help and support to those who have suffered a loss.

On October 11 2009 “Team GB”, which consists of Nick Goldsmith (Hammer & Tongs), Richard Kenworthy (Shynola) and Barney Newman (Pixipixel), will run The Royal Parks Half Marathon in Hyde Park, London to raise money for the Memorial Fund.

“Gid’s sudden death was due to a form of Cardiomyopathy, triggered by a viral infection,” they say. “Chances are you’ve never heard of it.  However in the UK alone it is estimated that 12 ‘apparently fit and healthy’ young people under 35 die from undiagnosed heart problems every week. This needn’t be so.”

You can sponsor the team here