Hasta La Ideas

For fast fashion fans, the summer of 2009 is shaping up to be a battle of the bohemians. Think more is more—for less. In the wake of H&M’s April 23 launch of its limited edition Matthew Williamson line (a second summer installment enters wider distribution on May 14), Target will debut its latest GO International capsule collection of women’s apparel designed by resortwear darling Tracy Feith, whose Manhattan-made apparel is usually obtainable only through his four stores and a handful of other boutiques nationwide. Ranging in price from $14.99 to $139.99, the Feith-designed Target collection hits stores on May 17 and includes the look pictured at left along with colorful printed tees, dresses, A-line skirts, and ruffled tops. And bring on the beachy prints: bright-blue, pink, and yellow florals; stylized leaf-bark; “crazy daisy”; and picnic tablecloth-worthy tropicalia. Click here for more looks from the collection, which will be available through June 20.