Hasta La Ideas

Advertorial content:

With digital media operating at a constant fever pitch—mostly fueled by the constant stream of recycled content—it’s difficult to sift through the masses
to find the most relevant, original information possible.
Cue 27Letters.

The site, designed as a top-level filter for the most notable and referenced images from over 250 media sites, allows users a quick and easy way to consume content that sets thousands of global conversations in motion every day. Edited and collated alphabetically according to various keywords, it reflects the power that images hold over wider culture—from politics to architecture.

As a one-stop solution, 27Letters appeals both to the casual reader and the creative professional looking for new ideas or insights, with an intuitive interface that allows for both quick glances and deeper exploration. Short blurbs about each image give context and link out to the original source, and the site also flags content you’ve already checked out to further organize info and limit time spent in front of the computer screen.

For anyone trying to stay on top of the rapidly-changing media landscape without damaging already-fried retinas more, 27Letters come in as a valuable asset.

Nice site with tons of portraits, more after the jump.

Check the site here.

Yesterday’s iPhone 4 announcement has us counting the days until the beautifully-designed phone with myriad new features and an upgraded operating system comes out.

One underplayed part of the announcement furthers Apple’s foray in to the case game. Bumpers, pictured here, are simple rubber protectors that hug the steel frame of the new iPhone 4. The front and back of the device are made from super-hard glass, so now only the frame—which doubles as the phone’s antennae—needs protection.

Pricing hasn’t been announced yet, but Bumpers will be available in white, black, blue, green, orange, or pink to offer a bit of minimal Apple-style personalization.

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We have quite a backlog of nice work to show you, starting with this great new video from Blink’s Kristofer Strom for Benga track Baltimore Clap. The Orwellian animation reveals a factory production line with an unexpected purpose…

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Sticking with music videos, here’s another cracker from Partizan’s Daniel Wolfe for Plan B. The promo, for Prayin’, is the third in a trilogy by Wolfe for the rapper, following Stay Too Long and She Said.

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This video, from Nimrod Shapira, won Moby’s Wait For Me video competition, with the winner chosen from 500 entries by the musician himself. The whimsical film shows a girl attempting to invite Moby into her life.

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Onto ads now. First up is an epic commercial for Sapporo Beer from Dentsu Canada, directed by Gary Thomas (Crush) and Mark Zibert (Sons and Daughters). The two-minute-long spot takes the viewer on a lavish journey through Japan’s cultural heritage.

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This new Tango spot from BBH in London sees a kid being Tango’d during a church service and infecting the whole congregation. Director is Brian Billow at Hungryman.

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Footlocker demonstrates that boys can have shoe fetishes too, in this amusing new spot from SapientNitro, directed by the Perlorian Brothers (Blink).

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Passion Paris animation collective Bonzom has directed this campaign that aims to highlight the plight of babies born with HIV. The campaign is backed by Carla Bruni, who provides the voiceover for the film.

Finally, we end with two posters from a campaign for Virgin Trains that use comic book illustration to emphasise the pleasures of train travel over cars. Ad agency is MCBD, with illustration from Marek Oleksicki.

Great approach to packaging.

Notice that they actually shot photos of the different coloured shapes instead of cheaping out with vectors. Nice!