Hasta La Ideas

As a lifelong reader I’ve been wary of digital books. I thought that the enjoyment of reading was somehow attached to the physicality paper. I was wrong.

Last month I downloaded the kindle app to my iPhone and bought my first e-book with single click. No more visiting bookstores, or waiting for the Amazon box to arrive. I had an immediate neurotransmitter rush. Instant satisfaction.

I imagined that books were different than music or movie files. I now recognize it’s part of the same system. 10 years ago nobody knew that you’d be carrying around your whole record collection in your pocket. Now I can have my library too.

Reading on a device has made me read twice as much as before. I can whip out my book while standing in line instead of playing backgammon. I can search. I can highlight without ruining my copy.

I’ve read 5 books in less than 30 days. I’m addicted!

I usually read in bed and actually prefer reading on iPhone’s minuscule screen than holding a heavy book while adjusting a book-light and flipping from one uncomfortable position to another.

I know what your thinking: Get a Kindle, or an iPad. No! I like the small form factor and the lightness.

In 10 years paper books will be like vinyl records: only for romantics and the hardcore. So jump on the bandwagon, and read more. I know I will.

More evidence: E-Books Top Hardcovers at Amazon.

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pstronga href=”http://www.coroflot.com/public/job_details.asp?job_id=27554referral=C77blogpost”Senior Visual Designer/a
brfrog design/strongbr /Amsterdam, Netherlands/p

pQualified candidates will share our belief that design is as much about behavior and emotion as it is about utility and ease of use. Senior visual designers provide leadership in concept development, creation of original art and wire-frame interaction model, project design/development, and QA. They are responsible for the development of innovative navigation systems, interface designs, typography, and screen or page layouts for software, application, web sites, and other interactive media. They will push the state-of-the-art with every creation and thrive in our fast-paced studio. /p

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Prepare your viewing devices for a forthcoming documentary about Walter Dorwin Teague (1883-1960), the pioneering American industrial designer who shaped everything from early Kodak cameras and Texaco’s art deco gas stations to the Boeing Stratocruiser (we’ve posted below a vintage news report concerning the introduction of the “flying hotel”) and the 1939 World’s Fair. “Teague’s inspirational life is a daring story of the American dream,” says Jason Morris, an assistant professor of industrial design at Western Washington University in Bellingham. He is now at work on the hour-long feature, which will tell the story of Teague’s life, his rise to prominence, his mid-life transformation, and the stories behind some of his greatest designs. And there’s no shortage of industrial design intrigue! Adds Morris, “This story will be told chronologically through the decoding of a mysterious drawing that Teague did in 1926.”

continued…

New Career Opportunities Daily: The best jobs in media.

Designer Thomas Fiechtner of Vienna, Austria, has made this task lamp that can be balanced in two different positions to vary the light intensity.

Called Drawing Lamp, it can be tilted forward into a horizontal position to concentrate light on a small area of the desk, or left upright to give a wider spread of light.

The lamp uses an LED and is made from a steel tube through which the power cable runs.

Here’s some more from the designer:

Drawing Lamp.

The Drawing Lamp is a consistently simple lamp reduced to the basics, including cable and illuminant. Thomas Feichtner designed this desk lamp for his own use. As the name implies the Drawing Lamp is a lamp preferably used by the designer to illuminate the drawing area. On the one hand it lights the whole desk surface, on the other hand its light can be directed precisely to where it is needed on the paper – as Thomas Feichtner prefers it for sketching.

The light is not focused via a complex mechanical system or by adjusting a reflector but simply by putting the whole lamp into a horizontal position. Its construction allows placing it on the desk at two different angular positions. The lamp can be put down in a horizontal position with the illuminant slightly above the desk surface or in a vertical position with a maximum distance between the illuminant and the desk surface.

The lamp keeps its balance as in a balancing act. The conclusive implementation of the simple construction, with the cable running through the tube to the illuminant – the destination point and the source of light – was made possible by LED technology.

LEDs do not require a reflector to concentrate the emitted light, and thus it was possible to simply put the LED into the tube. The appearance of the Drawing Lamp is defined by the cable, the steel tube and the LED illuminant. Like the classic bare light bulb hanging on a cord from the ceiling the Drawing Lamp is reduced to the bare essentials. Only the sophisticated deformation of the tube provides the lamp with the benefit of adjustability. The interplay of angles, radiuses and lines results in an object which is conclusive in terms of construction and form.

See also:

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Doride lamp by Karim Rashid	Sketch lamp by Hung-Ming Chen	Dezeen’s top ten: lighting

Daniela Meloni a eu l’excellente idée de reprendre la “Divine Comédie” de Dante afin de créer un remake contemporain adapté au monde des marques. Divisé en 3 sections, cet ouvrage propose de placer les marques suivant l’image positive ou négative qu’elles transmettent.

Previously on Fubiz

• Animax Branding
• A Matter of Taste
• Alexander Korzer-Robinson