Hasta La Ideas

Brought to you by the Kyoorius Exchange, a not-for-profit located in Mumbai.

The exchange aims to bring creative people together under one roof to reinforce a sense of community among India’s creatives (‘Yatra’ translates to ‘journey’). You can learn more about the initiative on their site. If you’re in those parts I’d suggest checking it out, wish I could make it!

pimg alt=”openforbranding.jpg” src=”http://s3files.core77.com/blog/images/openforbranding.jpg” width=”468″ height=”306″ class=”mt-image-none” style=”” / /p

pema href=”http://www.dcontinuum.com/content/”Continuum/a continues their series Open for Branding, where they are sharing, from start to finish, their latest branding project for the new, nomadic a href=”http://designmuseumboston.org/”Design Museum Boston/a. They’re asking for your input, so don’t hesitate to leave your feedback in the comments below./em/p

pNow that we’ve kicked off the project, where do we begin? If you jump right into design, you could go anywheremdash;the world of possibility is too big. First, you need to take a step back and establish some parameters. /p

pAt Continuum, we develop thematic approaches to do this. By having a conversation around several approaches, we start to set boundaries to focus the creative direction. In this week’s post, we’re presenting three approaches that we’ve developed for Design Museum Boston./p

pEach of the theme boards dials up two of three brand pillars to show how emphasizing different aspects of their identity would translate visually. The themes are expressed using found images, typography, and key words. We also show examples of other museums and analogous brands that have similar styles. This is an integral part of the design process because it allows us to understand what’s out there and where this museum fits inmdash;ultimately helping us to craft their voice in the market. /p

pimg src=”http://s3files.core77.com/blog/images/2010/08/dmb_core77_BrandPillars.jpg” width=”468″ height=”306″ alt=”dmb_core77_BrandPillars.jpg”//p

pThe museum’s organizational pillars are to educate, unite, and demonstrate. They aim to educate the public on the role of design, unite the public and the design community, and demonstrate examples of strong design. Our brand pillars are dynamic, smart, and bold. In choosing these pillars, we hit on words that visually express their organizational pillars. /p

pLater this week, we’ll share the thematic approaches with museum directors Derek Cascio and Sam Aquillanomdash;engaging in a dialogue around different visual styles and learning what resonates with them. strongGiven the a href=”http://designmuseumboston.org/about/vision-mission/”museum’s mission/a, we’d like you to weigh in on which direction you feel is the strongest and which elements you think resonate best. What else would you add?/strong/p

pThrough the course of the meetingmdash;coupled with your strategic feedbackmdash;we’ll hone in on a cohesive approach to take the identity to the next phase of development./p

pFollow the jump to check out excerpts from our theme boards, and be sure to click on each image to view the full board at a larger size. /pa href=”http://www.core77.com/blog/featured_items/open_for_branding_week_2_look_before_you_leap__17066.asp”(more…)/a
pa href=”http://feedads.g.doubleclick.net/~a/kOh9pNK1QqjZQMkX5NWKPfDhico/0/da”img src=”http://feedads.g.doubleclick.net/~a/kOh9pNK1QqjZQMkX5NWKPfDhico/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/kOh9pNK1QqjZQMkX5NWKPfDhico/1/da”img src=”http://feedads.g.doubleclick.net/~a/kOh9pNK1QqjZQMkX5NWKPfDhico/1/di” border=”0″ ismap=”true”/img/a/p

pThey’ve designed stacking/folding chairs that resemble manila file folders; /p

div style=”align: right;”img src=”http://s3files.core77.com/blog/images/2010/08/0studiorita001.jpg” width=”468″ height=”952″ alt=”0studiorita001.jpg”//div

pthey’ve populated forests with giant foam “Magic Tree” air fresheners and Lego trees; /p

div style=”align: right;”img src=”http://s3files.core77.com/blog/images/2010/08/0studiorita002.jpg” width=”468″ height=”863″ alt=”0studiorita002.jpg”//div

pfor ref-hating soccer fans, they’ve made a beanbag filled with dreaded, shredded yellow cards. /p

div style=”align: right;”img src=”http://s3files.core77.com/blog/images/2010/08/0studiorita003.jpg” width=”468″ height=”702″ alt=”0studiorita003.jpg”//div

pA HREF=”http://ritaritarita.ca/en/” Studio Rita/A is a Montreal-based design agency with a cheeky sense of humor and tons of creativity, and IThe Ampersand’s/I Natalie Atkinson gets in A HREF=”http://arts.nationalpost.com/2010/08/03/festival-mode-design-montreal-studio-rita-the-next-big-thing/” a quick interview/A with principals Stephane Halmai-Voisard and Karine Corbeil on the eve of Montreal’s A HREF=”http://www.festivalmodedesign.com/” Festival Mode Design/A, which starts tomorrow. /p

pThe interview is tightly written, but will leave you wanting more; check out the rest of Rita’s book A HREF=”http://ritaritarita.ca/en/” here/A.br /
/pa href=”http://www.core77.com/blog/object_culture/montreals_cheeky_studio_rita_17071.asp”(more…)/a
pa href=”http://feedads.g.doubleclick.net/~a/ntuSfntatuUrGygySbCBS3ZHzaM/0/da”img src=”http://feedads.g.doubleclick.net/~a/ntuSfntatuUrGygySbCBS3ZHzaM/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/ntuSfntatuUrGygySbCBS3ZHzaM/1/da”img src=”http://feedads.g.doubleclick.net/~a/ntuSfntatuUrGygySbCBS3ZHzaM/1/di” border=”0″ ismap=”true”/img/a/p

div style=”width: 468px; height: 30px; position: relative; left: 50%; margin-left: -234px;”div style=”float: left; padding-right:8px;”a href=”http://thirdparty.fmpub.net/click/264498?r=http://veer.com”img src=”http://www.core77.com/images/veer_nav_logo_small.png” width=”40″ height=”30″ alt=”Veer.com” title=”Veer.com” //a/divp style=”padding-top:10px; font: italic 14px ‘Times New Roman’, Times, serif;”This post is part of the Inspiration series, made possible by a href=”http://thirdparty.fmpub.net/click/264498?r=http://veer.com” style=”font: italic 14px ‘Times New Roman’, Times, serif;”Veer.com/a./p/div

pbr /
div style=”align: right;”img src=”http://www.core77.com/blog/images/2010/08/polaroid.jpg” width=”468″ height=”479″ alt=”polaroid.jpg”//div/p

pWith so much time spent hunched over computer monitors, the Core77 office pondered whether an LCD monitor with a full-spectrum backlight would soften the pain of a sunless day. Sadly, the retinas of our eyes would be worse for the wear. While grueling computer sessions have long been normal for World of Warcraft enthusiasts (well, maybe normal’s not the right word), digital tools for art have become so functional that much of the creative process now begins and ends with ones and zeroes./p

pWhen we were first introduced to the Wacom Cintiq monitor, the industrial designer demonstrating it quested for the perfect line by scratching his pen across the monitor in arc, pressing undo and repeating the process until he got emexactly/em the curve he was looking for. It was nice to be gazing over his shoulder, but by the end of the demo, there were no crumpled papers, no errors and no record of work. What the designer was trying to achieve was the line quality of a madly sketching artist, coupled with the precision of a draftsman. Before Ctrl+Z, the mashup of those two characteristics was unthinkable, or would have left a trail of abandoned sketches in its wake. Our Wacom pilot, however, had none of the frenzied enthusiasm of an artist discovering the image as it appeared on the page. Instead, he’d become focused on a perfecting a repetitive task, and making his image look emexactly/em the way it did in his mind’s eye. Sadly, this approach seems to be rewarded for the individual worker, but thankfully when creatives gather, things look decidedly more old-fashioned./p

pimg alt=”ISP2142526.JPG” src=”http://www.core77.com/blog/images/ISP2142526.JPG” width=”468″ height=”702″ class=”mt-image-none” style=”” /br /
The hallmark of innovation in most design offices is not a lone designer toiling amid crumpled sheets of paper or in front of a computer screen, but instead a group of people gesturing, shouting and occasionally laughing at a wall of sketches and photographs pinned to corkboard. Although a collage of images that imperfectly represent the product seems an unlikely focal point for innovation, the visual message that they projects can inspire in unexpected ways. While a perfect finished model suppresses insight, loose sketches, unfinished models and unrelated photographs allow the brain to fill in the blank. The humorless intensity with which CAD jockeys focus on their work allows for iterative improvements, but rarely inspiration and certainly not laughter. A team, however, gathered around a collage of visuals, from fast sketches to barely related found photographs, can find a vista open enough to really fuel or divert the creative process, and that that’s a value worth preserving, even once the thumbtack is forgotten./p

div style=”width: 468px; height: 125px; position: relative; left: 50%; margin-left: -234px;”div style=”float: left; padding-right:5px;”script type=”text/javascript” src=”http://thirdparty.fmpub.net/placement/342251?fleur_de_sel=[timestamp]”/script/divp style=”padding-top:10px; font: italic 14px ‘Times New Roman’, Times, serif;”This post is part of the Inspiration series, made possible by a href=”http://thirdparty.fmpub.net/click/264498?r=http://veer.com” style=”font: italic 14px ‘Times New Roman’, Times, serif;”Veer.com/a./pp style=”font: italic 14px ‘Times New Roman’, Times, serif; margin-top:0;”To see more inspiring images for this article check out a href=”http://r1.fmpub.net/?r=http%3A%2F%2Fmarketplace.veer.com%2Fsaved%2Fshow%2Fce8ab747f7632470k4=450k5={banner_id}” style=”font: italic 14px ‘Times New Roman’, Times, serif;”Core77’s Inspired by Visuals Album on Veer.com/a and signup for 10 free credits to download your own inspirational images.p/div
br /br /a href=”http://www.core77.com/blog/featured_items/inspired_by_randomness_or_in_the_digital_age_do_we_really_need_thumbtacks__17061.asp”(more…)/a
pa href=”http://feedads.g.doubleclick.net/~a/Ol6dTiIJaNnjkxEyNk81OuGxwe8/0/da”img src=”http://feedads.g.doubleclick.net/~a/Ol6dTiIJaNnjkxEyNk81OuGxwe8/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/Ol6dTiIJaNnjkxEyNk81OuGxwe8/1/da”img src=”http://feedads.g.doubleclick.net/~a/Ol6dTiIJaNnjkxEyNk81OuGxwe8/1/di” border=”0″ ismap=”true”/img/a/p