Mimesis Museum by Álvaro Siza,Carlos Castanheira and Jun Sung Kim

Mimesis Museum Álvaro Siza

Portuguese photographer Fernando Guerra has sent us his photographs of this museum for modern art in South Korea by architects Álvaro Siza, Carlos Castanheira and Jun Sung Kim.

Mimesis Museum Álvaro Siza

Mimesis Museum has a flowing concrete form that wraps around a central courtyard, and was inspired by a sketch of a cat that Siza drew upon arriving at the site.

Mimesis Museum Álvaro Siza

The three-storey building has services in the basement,  gallery spaces and reception on the ground floor overlooked by a mezzanine with a cafe and staff area, while the first floor is entirely gallery space.

Mimesis Museum Álvaro Siza

The interior has whitewashed walls and ceilings, and marble and timber floors on the ground and first floor respectively.

Mimesis Museum Álvaro Siza

The exterior is pale grey concrete punctuated by steel-framed windows.

Mimesis Museum Álvaro Siza

All photographs are by Fernando Guerra.

Mimesis Museum Álvaro Siza

Here’s some more from the architect:


Mimesis Museum, Paju Book City, South Korea (2006 – )

A cat has become a museum.

There once was a chinese emperor who liked cats a lot, and one day he called upon the most famous painter in the Empire and asked him to paint him a cat. The artist liked the idea and promised that he would work on it. A year passed and the Emperor remembered that the painter still had not given him the painting of the cat.

Mimesis Museum Álvaro Siza

He called him: What of the cat? It is nearly ready, answered the artist. Another year went by, and another and another. The scene kept repeating itself. After seven years, the Emperor’s patience came to an end and he sent for the painter. What of the cat? Seven years have gone by.

Mimesis Museum Álvaro Siza

You have promised and promised but I still haven’t seen one! The painter grabs a sheet of rice paper, an ink well, one of those brushes like you can only get in the East and… in an elegant and sublime gesture he draws a cat, which was not just a cat but only the most beautiful cat ever seen.

Mimesis Museum Álvaro Siza

The Emperor was ecstatic, overwhelmed with such beauty. He did not neglect (which is no longer the case nowadays) to ask the artist how much he would charge for such beautiful drawing. The painter asked for a sum which surprised the Emperor. So much money for a drawing that you did in two seconds, in front of me? said the Emperor.

Mimesis Museum Álvaro Siza

Yes Excellency, that is true, but I have been drawing cats for seven years now, replied the poor painter. The project for the Museum Mimesis, already under construction in the new town of Paju Book City in South Korea, is a cat. The client didn’t have to wait for seven years for his drawing of a cat, but Álvaro Siza has been drawing cats for over seven years now. He has never seen a Korean cat, because he has never been there.

Mimesis Museum Álvaro Siza

In one day I briefed him on the site, and brought along a small site model, showing the boundaries and the immediate context. In one single gesture, a cat was drawn. The Mimesis is a cat. A cat, all curled up and also open, that stretches and yawns. It’s all there. All you need to do is look and look again.

Mimesis Museum Álvaro Siza

At first the design team members could not understand how that sketch of a cat could be a building. I have in my days seen many sketches of cats, and am always overwhelmed by them, can’t get tired of them. I want to see more cats, more sketches of cats, for several seven years have gone by. In architecture, after an initial sketch comes the torment.

Mimesis Museum Álvaro Siza

The initial design, models, drawings, corrections to these, doubts, new drawings, new models, a presentation to the client, who had already seen other projects but could not conceal his surprise at this one. Once approved, we progressed the project on through the usual steps, which in Korea are shorter and less bureaucratic. The brief has not been altered, but it is necessary to make some adjustments as part of the evolution process.

Mimesis Museum Álvaro Siza

To think of materials, techniques, infra-structure, representational conventions, so that everyone understands, in an attempt to make everything work out. In the basement we will have the archives, the service area, maybe an extension to the exhibition area, as is becoming a habit in museums designed by Álvaro Siza. The ground floor is a space for arrival and distribution, areas for temporary exhibitions and a café/restaurant with all necessary back up.

Mimesis Museum Álvaro Siza

Administration areas, staff circulation, area for the administrative archive and staff toilets are located in the mezzanines. The top floor is for exhibition space. Light, always light, so carefully studied. Both natural and artificial is seen as essential.

Mimesis Museum Álvaro Siza

Allowing to see without being seen. Models and more models were constructed, some of which you could enter into.Also 3D images. Form will be given by cast concrete, light grey, the colour of a cat.

Mimesis Museum Álvaro Siza

Inside, the white of the walls and ceilings, of the marble, which we hope will be from Estremoz and also the honey colour of Oak. Timber for the internal frames, and glass. As for the external windows, timber, painted steel and crystalline glass.

Mimesis Museum Álvaro Siza

Project: Mimesis Museum
Client: Open Books Publishing Co.
Location: South Korea, Paju Book City
Design Period: 01.2006 / 09.2007
Construction Period: 10.2007 /

Mimesis Museum Álvaro Siza

Architects: Álvaro Siza with Carlos Castanheira and Jun Sung Kim
Project Coordinator: Dalila Gomes
Construction Coordinator: Young-il Park
Collaborators: Chungheon Han; João Figueiredo (3D)
Structure: Gayoon ENC, Jungang Constructural Engineering Consultant

Mimesis Museum Álvaro Siza

Mechanical Installations: Hansan Engineering Co.
Electricity: Jung-Myoung Engeneering Group Co.
Construction Company: Hanool Construction Co.
Model: Álvaro Negrelo
Photography: Fernando Guerra – FG+SG Fotografia de Arquitectura


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“It’s Nice That” blog goes to print

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pAs various print magazines like Gourmet scramble to a href=”http://bits.blogs.nytimes.com/2010/06/22/gourmet-magazine-revived-for-the-ipad/”reinvent/a themselves as Ipad apps, we are happy to see that some people still believe a physical printed product can be quite nice. A staple in our daily blog roll of creative delights, a href=”http://www.itsnicethat.com/”It’s Nice That/a, is going against the grain with the a href=”http://www.itsnicethat.com/articles/3026-its-nice-that-issue-4″fourth issue/a of their bi-annually printed publication. The publication serves as an archive of the blog’s best editorial content, as well as a venue for more in-depth stories, and this issue sounds juicy with features, tons of work, and interviews with a href=”http://www.researchstudios.com/”Neville Brody/a, a href=”http://mirandajuly.com/”Miranda July/a and others. /p

pIssue #4 is now available for a href=”http://shop.itsnicethat.com/products/its-nice-that-issue-4″pre-order/a, with an incentive for those who appreciate cute illustrated blob-men and the lovely details in printed matter: a free screenprint by a href=”http://www.studiojarvis.com/”James Jarvis/a (two-color with spot UV gloss, unfolded at 185 x 245 mm)./p

div style=”align: right;”img src=”http://s3files.core77.com/blog/images/2010/09/INT4_W_7.jpg” width=”468″ height=”351″ alt=”INT4_W_7.jpg”//div
a href=”http://www.core77.com/blog/news/its_nice_that_blog_goes_to_print_17290.asp”(more…)/a
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Levi’s Workwear x Billy Reid

An exclusive video documenting Billy Reid’s modern Americana spin on Levi’s workwear roots

For both the neo-Americana-obsessed and denim-heads alike, menswear designer Billy Reid’s collaboration with Levi’s is a holy brand pairing, marrying Levi’s workwear roots with Reid’s modern cuts, fabric choices, and finishes. This behind-the-scenes video (a Cool Hunting exclusive) visits Reid at work on the craft of deconstructing garments for the 10-piece collection, as inspired by a visit to the legendary Levi’s archive.

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Citing a worn and stained work apron from the turn of the century as his “muse,” Reid incorporated it into several of the designs. A hunting jacket has a removable, fully-functional version of the apron that works as an internal game pouch, while the design of a tote comes from experiments in folding the apron into a bag shape.

Images of the resulting garments (also exclusive to this publication) play to Reid’s own down-home heritage, using his annual “Shindig” held at his Florence, AL headquarters as a setting for working musicians from the neighboring town of Muscle Shoals to model the line. Check out more from the series as well as product shots in the gallery below.

Following Levi’s successful collaboration with Robert Geller last year, this project is Levi’s third tapping winners of GQ’s “Best New Menswear Designers in America.” You’ll want to hurry to Bloomingdale’s and Billy Reid locations, or their online stores, to scoop up the goods (ranging) from $45-$295) when they debut 10 September 2010.


J. Mendel Acquired by Private Equity Firm

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Looks from J. Mendel’s fall 2010 collection. (Photos: UnBeige)

New York Fashion Week doesn’t begin until next Wednesday, but designer Gilles Mendel is already celebrating. His burgeoning fashion house, J. Mendel, has found a perfect fit in private equity firm The Gores Group. While the companies aren’t disclosing the terms of the transaction—and describe the investment only as “significant”—a highly placed source in the M&A world tells us that Gores has acquired a majority stake in the ultraluxe label. “We are excited by the possibilities of this partnership and are honored to be The Gores Group’s entrée into the luxury sector,” said Mendel, who will continue as CEO and chief designer of J. Mendel, in a statement announcing the deal. “With the investment, we are now well capitalized and will be able to leverage the current momentum of the business into future expansion.” The company is targeting new categories “that we believe complement our current offering,” noted J. Mendel president and chief operating officer Susan Sokol, the fashion industry veteran who helped Vera Wang transform her bridal business into a lifestyle empire that ranges from sunglasses to mattresses. Meanwhile, in the last decade, J. Mendel has evolved from a French fur house to a global fashion brand whose fall 2010 collection (pictured) mixed sublime coats, fresh takes on fur, and knife-pleated gowns that looked plucked from Gainsborough portraits—but were in fact inspired by the otherworldly photographs of Ryan McGinley. Mendel will show his spring 2011 collection on September 16 at Lincoln Center.

New Career Opportunities Daily: The best jobs in media.

Paste Magazine Folds

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Just over a year ago, Paste, the magazine that covered music, films, and culture (which sometimes included design, but was a well-designed magazine in and of itself), launched a campaign to raise desperately needed funds to keep itself afloat. Donations came in from readers, which staved off its death, at least until now. We just received a tip that Paper‘s associate editor, Rachael Maddux, had Tweeted last night that she was “suddenly in the market for a job.” That, on top of relative quiet from both its usually chatty publisher and editor in chief seemed to say that something was definitely up. Gawker has now drummed up a couple more posts by (former) employees, as well as a tip that the entire staff was brought in and told about the closure yesterday afternoon. While an official release has yet to be published, based on all that information, it seems safe to assume that Paste is no more.

New Career Opportunities Daily: The best jobs in media.

2010 Technology on the Set of 1960s Mad Men

pAside from some beautiful shots of the cast off-camera, a href=”http://www.rollingstone.com/”Rolling Stone’s/a coverage of emMad Men/em also caught some delightful a href=”http://www.rollingstone.com/culture/photos/17382/196362/0″moments/a capturing the contrast between life in 2010 and 1965. Enjoy./p

pa href=”http://www.core77.com/blog/images/dondraper_office.jpeg”img alt=”dondraper_office.jpeg” src=”http://www.core77.com/blog/assets_c/2010/09/dondraper_office-thumb-468×390-6082.jpeg” width=”468″ height=”390″ class=”mt-image-center” style=”text-align: center; display: block; margin: 0 auto 20px;” //aDon Draper (Jon Hamm) checks his iPhone 4./p

pa href=”http://www.core77.com/blog/images/0175474_directing.jpeg”img alt=”0175474_directing.jpeg” src=”http://www.core77.com/blog/assets_c/2010/09/0175474_directing-thumb-468×312-6084.jpeg” width=”468″ height=”312″ class=”mt-image-center” style=”text-align: center; display: block; margin: 0 auto 20px;” //aRoger Sterling (John Slattery) looking more suited for Brooklyn than Madison Ave./p

pa href=”http://www.core77.com/blog/images/boysclub_sommer_staton.jpeg”img alt=”boysclub_sommer_staton.jpeg” src=”http://www.core77.com/blog/assets_c/2010/09/boysclub_sommer_staton-thumb-468×390-6086.jpeg” width=”468″ height=”390″ class=”mt-image-center” style=”text-align: center; display: block; margin: 0 auto 20px;” //aKenny Cosgrove (Aaron Stanton) and Harry Crane (Rich Sommer) perhaps admiring the new a href=”http://gizmodo.com/5626923/itunes-10-adds-a-built+in-music-social-network”iTunes 10/a on a MacBook Pro./p

pGiven Mad Men is so well-respected for its attention to period detail (i.e. the Helvetica poster we all saw in the new creative lounge at SCDP early this season) I find this even more entertaining and jarring in their mid-century environs./p

pema href=”http://www.underconsideration.com/quipsologies/”Via Armin Vit/a./embr /
emPhotos by James Minchin III for a href=”http://www.rollingstone.com/”Rolling Stone/a./em/pa href=”http://www.core77.com/blog/technology/2010_technology_on_the_set_of_1960s_mad_men_17291.asp”(more…)/a
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7/7 Lights

These lights are part of a collection inspired by various Berlin districts. The form is determined by the geographical boundaries of these districts, ..

iPod Nano 6G

La marque Apple vient de mettre à jour l’iPod nano. Il est maintenant doté d’un design avec écran tactile multi-touch, du VoiceOver, d’un clip d’accroche et d’une radio FM. Il est disponible en deux versions : 149 $ en 8 Go et 179 $ en 16 Go. Plus de visuels du modèle dans la suite.



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Previously on Fubiz

Daily Sales Round-Up! – September 1

imageBack To School Essentials

It’s officially September, meaning it’s officially the start of school and classes and officially the end of carefree summer days. But just because summer styles are done, it doesn’t mean style itself is. Fall is a new beginning for fashion and style, and what better place to show it off than at school? From garments to accessories and everything in between, HauteLook and others are offering everything you need for a totally fashionable school year!

HauteLook – Hype, Fluxus, Built Laptop Carriers, Juicy Couture, Juicy Couture Handbags, Juicy Couture Shoes, Juicy Couture Jewelry, J Brand

Ideeli – Ed Hardy, Lovestitch, Lucky Brand, GUESS, Central Park

Rue La La – Betsey Johnson, Free People, RED Valentino, STEVEN by Steve Madden, Sir Alaister Rai

Gilt Groupe – Matt Bernson, ACNE Jeans, American Apparel, Converse John Varvatos, Kova & T, Diesel

Introducing: Sony’s Open Planet Ideas

pimg alt=”OPIglobe.jpg” src=”http://www.core77.com/blog/images/OPIglobe.jpg” width=”468″ height=”369″ class=”mt-image-none” style=”” /br /
We’re excited by the recent trend toward open-source design approaches, with Continuum’s a href=”http://www.core77.com/blog/object_culture/open_for_branding_continuums_transparent_design_project_for_design_museum_boston__17027.asp”Open for Branding/a project, a href=”http://www.core77.com/blog/competition/the_betacup_challenge_is_now_open__16307.asp”Betacup/a on the Jovoto platform, and the recent announcement of a href=”http://www.core77.com/blog/object_culture/introducing_openideo__17079.asp”Open IDEO/a. So, we’re especially thrilled to be able to announce and track, first-hand, a href=”http://www.openplanetideas.com”Open Planet Ideas/a, a promising collaboration between a href=”http://www.sony.com”Sony/a and global conservation group a href=”http://www.worldwildlife.org/”WWF/a, utilizing the a href=”http://openideo.com/”Open IDEO/a platform./p

pThis challenge is a great one for designers: using existing Sony technologies, either on their own or in unique combinations, how can we address key sustainability issues in new ways? Sony provides information about all their available tech, the WWF provides all the latest environmental facts and figures, and participants provide their fresh inventor minds. Casting a wide net, Sony is betting on the myriad of ideas that can come from a community of people both interested in environmental issues and capable of re-purposing anything from GPS units to dye-sensitized solar cells. Participants can also propose disruptive new applications from nine ‘seed’ technologies, used alone or in new combinations./p

pToday kicks off the initial inspiration phase, open through October 1, in which participants upload inspirations and observations in the form of photos, stories, or videos. With community input, the best insights will be synthesized, and the challenge will be re-framed to kick off the concept phase./pa href=”http://www.core77.com/blog/open_planet_ideas/introducing_sonys_open_planet_ideas_17269.asp”(more…)/a
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