Hasta La Ideas

Sid Lee in Paris has created this campaign for the international launch of UK mobile device INQ, which aims to place the brand slap bang in the middle of the yoof market…

The campaign includes a series of online films and posters, based on the tagline Wild Is Calling. The films see a group of lads performing a series of japes, including teaching a parrot in a zoo to swear (above), and using a remote controlled vacumn-cleaning robot to interrupt a game of golf (below). Mayhem ensues, natch.

The Jackass style of the films may be nothing new, but as campaigns such as the recent Diesel Be Stupid prove, such techniques still have the capacity to go down well with the target audience, who eagerly pass them on. The films are directed by Jerome Langdale and Julien Rocher.

The films are accompanied by a series of posters that reinforce their youthful message. The posters feature photography by Benni Valsson, and typography by Check Morris. Three are shown below.

Voici en exclusivité sur Fubiz, le nouveau clip du groupe Cocoon sur leur titre “Comets”. Une réalisation de Julien Raymond et une direction Artistique de Mark Maggiori, à l’occasion de leur nouvel album “Where The Oceans End” prévu pour le 25 octobre. A découvrir dans la suite.

Previously on Fubiz

• Life Cycles Film
• Russ Chimes – Midnight Club EP
• The Flud x Fubiz

Nuovo Beanie Lurk or Die per la collezione Fall di HUF.

26 designers including Tord Boontje, Timorous Beasties and Michael Eden (above) will show work marrying craftsmanship with digital technology at Tent London later this month.

Above: Lynne MacLachlan

Entitled Lab Craft: Digital Adventures in Contemporary Craft, the exhibition features pieces made by digital printing, laser cutting and scanning.

Above: Geoffrey Mann

The Crafts Council touring exhibition will be curated by Max Fraser and designed by Tomoko Azumi.

Above: Justin Marshall

Tent London takes place 23-26 September at the Truman Brewery in east London during the London Design Festival.

Register here for your free press or trade pass.

The following text is from Tent London:

TENT LONDON TO HOST LAB CRAFT – DIGITAL ADVENTURES IN CONTEMPORARY CRAFT

Lab Craft: Digital adventures in contemporary craft is a new Crafts Council touring exhibition that previews at Tent Digital at London Design Festival from 23 to 26 September before launching at the Turnpike Gallery in Leigh, Greater Manchester, from 30 October to 18 December 2010.

Above: Zachary Eastwood-Bloom

Lab Craft features 26 makers and designers who combine the hand, mind and eye, technical mastery of tools and material and aesthetic sensibility with cutting-edge digital technologies that include rapid prototyping, laser cutting, laser scanning and digital printing.

Above: Timourous Beasties

The exhibition is curated by design commentator Max Fraser and designed by maker Tomoko Azumi and features textiles, ceramics, furniture and jewellery.

Above: Liam Hopkins

Some of the newest and most experimental names in craft and design including; Tord Boontje, Michael Eden, Gareth Neal, Timorous Beasties and Nina Tolstrup feature in the exhibition, with many making new work.

Above: Assa Ashuach

Tomoko Azumi has designed the exhibition echoing the digital theme by using digital production methods and materials and two commissioned films will accompany the exhibition; one exploring process by showing footage of work being produced using a range of the new technologies and the other will be a series of talking heads with the exhibited makers.

Above: Melanie Bowles

Tent London has always been a trade and consumer event, where a design-savvy audience can come to see, specify, select, commission and buy new design. Keep up-to-date with what’s happening and make sure Tent London is in your diary 23-26 September 2010.

See also:

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Digital Explorers: Discovery at Metropolitan Works	Wedgwoodn’t by Michael Eden	The Foetus Project by Jorge Lopes Dos Santos

Con MosKeyto, LaCie lancia la sua ultima USB 2.0 flash drive ultra-portatile. Misura meno di 20mm per un peso sui 10 grammi. Disponibile in tagli da 4,8,16 GB.