Hasta La Ideas

Oakland based start-up Ecologic, has developed a sustainable, transformative bottle for liquid products. Straus Family Creamery, based in Marshall, California is testing out the new bottle at the Whole Foods Market in Oakland (VC’s neighborhood grocer).

“This local pilot will lead to a broader roll out, and ultimately to sustainable packaging for national brands in high volume categories ranging from dairy, juice and wine, to cleaning products and laundry detergents,” said spokeswoman Amy Bonetti Price of Big MouthPR.