Hasta La Ideas

I’m not a fan of the Gap, this didn’t help.

Perhaps the old mark wasn’t the best but I wonder about the motivation for changing it. My best guess is that they were trying to refresh the look and struggled with losing the navy blue square altogether. This thinking, which reeks of design-by-comity, could also explain how they’ve decided to represent the brand online (see below). Overall pretty disappointing, however it’s certainly sparked discussion…

Which brings me to another question. In this gossip-riddled age, twittering our every action and facebooking our every photo, are some designers being tempted to produce work focused on sparking a short term reaction instead of creating an aesthetic with relevance and tact that can stand the test of time? Was this a less-than-inspired attempt to get people talking about a company that’s been falling off the map for years, instead of there existing a real need for a new logo? In either case it seems ill-informed, certainly a reflection of how they’re running things over at the Gap.

Nicely shot, great track from Patrick Watson and a heart warming concept…

… however I would love to know once they finished exploiting our brothers to the north for the ad reel, did Tropicana give more to the community than just a box of artificial orange drink to each household.

Thoughts?

A publication that’s been running since 1997, it’s a shame 12 years only got the website this far…

However, the current issue looks great and it’s the only reason I know the mag exists. You could image my surprise while searching for more info about it, only to come across this thing. Hopefully the new print style creeps online sooner than later.

As for the magazine itself, a bit of a heavy read at times (surprise) but really interesting and worth a look if you can find a copy.

See it for your self here.