Hasta La Ideas

Twenty years on, Andre the Giant still Has a Posse, and now the subversive sticker campaign that ignited Shepard Fairey‘s worldwide propaganda delivery system gets its cinematic due in Obey the Giant, a narrative film that makes it online debut today (watch it above). Director Julian Marshall is fresh out of the Rhode Island School of Design, Fairey’s alma mater and the setting for the 23-minute film. Based on the true story of Fairey’s first act of street art, Obey the Giant is something of a portrait of the artist as a young skate punk–challenging a big-city mayor (the oleaginous Buddy Cianci, played by Keith Jochim) and the powers that be at art school.

“We moved heaven and earth to make this film,” Marshall (pictured below) told us of the ambitious project, for which he raised $65,000 through Kickstarter last spring. “Pre-production was about six weeks. We had to build an army of people, elaborate sets, a 27,000-pound billboard, and pull together an insane amount of props from the 1990s. It was an amazing time though. My crew and I truly became a family.” The Washington, D.C. native, now based in NYC and at the helm of his own film production company, told us more about how Obey the Giant came to be and the hot-button issue he’s planning to tackle next.

How and when did you first encounter Shepard Fairey’s work?
I first encountered Shep’s work on my first skateboard back in the 90s. I had just bought a World Industries deck and the shop owner slapped an “Andre the Giant Has a Posse” sticker on it.

What compelled you to make a film about him?
One morning, I was lying in bed, staring at the OBEY icon poster on my wall that Shep had given me when I interned for him, and I thought: Well, what better story to tell as a RISD student than a story of a RISD student? I had the connection to Shep having worked for him, so I emailed his wife, Amanda, pitched her the project, and a week later I heard back and she said, “Okay, Shepard’s really excited about the project, come out to L.A. and let’s talk about it.”

How did you decide on the format of this project, in terms of making it a narrative film rather than a documentary?
Documentaries don’t particularly interest me from a directorial standpoint. I love the intensity and edginess of the process of making motion pictures. So naturally, when I first thought of this story, I conceived of it in narrative terms.
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New Career Opportunities Daily: The best jobs in media.

Shepard Fairey, in collaboration with Studio One’s Cleon Peterson Casey Ryder, have designed this print for Artists For Peace and Justice. Sales start February 6th at Obey Giant with all proceeds of the sale of the print going to Haiti.

The Rolling Stone cover story, appearing on newsstands Friday, examines the issues testing Obama in his first year in office. The image above was created by Shepard Fairey the artist behind the iconic “Hope” poster.

“The future is unwritten.” In my illustration I make reference to Gilbert Stuart’s famous unfinished portrait of George Washington to capture the idea that, although we’re quick to judge, it’s too early to tell how Obama’s presidency will turn out. Hopefully Obama and all of us who have stood behind him will do everything we can to fill in our incomplete future the way we’ve pictured it.

In-line with Garanti Bank, Turkish clothing brand T-Box finds influence from Shepard Fairey’s iconic poster of President Obama.

The ad says : “Hope Dedik”. in Turkish, “hop dedik” means “we said : enough !”, but with a word play it says “we said : hope”. “Our only hope is T-Box”.

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Taken from Obey Giant:

“I’m sure a lot of people are wondering about my case with the AP over the Obama HOPE poster. I can’t talk about every aspect of the case, but there are a few things I want to discuss and points I’d like to make.”

Most importantly, I am fighting the AP to protect the rights of all artists, especially those with a desire to make art with social commentary. This is about artistic freedom and basic rights of free expression, which need to be available to all, whether they have money and lawyers or not. I created the Obama image as a grassroots tool solely to help Obama get elected president. The image worked due to many complex variables. If I could do it all over again, I would not change anything about the process, because that could change the outcome. I am glad to endure legal headaches if that is the trade-off for Obama being president.

No disrespect was intended to photographer Mannie Garcia, but I did not think (and do not think) I needed permission to make an art piece using a reference photo. From the beginning, I openly acknowledged that my illustration of Obama was based on a reference photograph. But the photograph is just a starting point. The illustration transforms it aesthetically in its stylization and idealization, and the poster has an altogether different purpose than the photograph does. The AP photo I used as a reference, which I found out much later was taken by Mannie Garcia, (which was actually this one, not the one being circulated in the press) was a news photo that showed George Clooney and Barack Obama attending a 2006 panel on the genocide in Darfur. My Obama poster variations of “HOPE” and “PROGRESS” were obviously not intended to report the news. I created them to generate support for Obama; the point was to capture and synthesize the qualities that made him a leader. The point of the poster is to convince and inspire. It’s a political statement. My Obama poster does not compete with the intent of, or the market for the reference photo. In fact, the argument has been made that the reference photo would have faded into obscurity if it were not for my poster which became so culturally pervasive. The Garcia photo is now more famous and valuable than it ever would have been prior to the creation of my poster. With this factor in mind, it is not surprising, that a gallery in NYC is now selling the Garcia photo for $1,200 each. As I understand it, Garcia himself did not even realize the poster was created referencing his photo until it was pointed out to him a full year after the poster came into existence. Mannie Garcia has stated in the press that he is an Obama supporter pleased with the poster result.

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