As longtime attendees of Iceland’s DesignMarch, we’re familiar with the wonderful textile work of Reykjavik-based Scintilla, a homeware brand founded by fashion and textile designer Linda Björg Árnadóttir. Last year, we were introduced to her…
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The design and quality that went into creating the Copenhagen-and-Stockholm-based Skandinavisk’s inaugural set of blue and white candles caught our eye last December, and their more colorful second batch signals the arrival of spring. The…
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There’s something about lighting a candle—an effortless way to instantly transform the ambience of a room, with the strike of a match, making everything look a little more beautiful. We learned that in Scandinavian tradition, the heat and light provided by this simple…
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Leaving behind the hippie farmers market vibe in favor of greener pastures with a more modern aesthetic, Oakland, California’s Juniper Ridge is becoming increasingly popular for their distinct scents and…
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Homestead is a new three-piece collection from candlemakers Found Goods Market. Like their debut collection, Fairfax & King—which drew inspiration from historical American apothecaries—Homestead rouses nostalgic memories from the South,…
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Mystery swathes the fragrance brand Thirdman. Founded by Jean-Christophe le Greves in New York in 2012, their four scents are made in collaboration with some of the world’s most noteworthy perfumers: Jean-Marc Chaillan, Bruno Jovanovic and…
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by Mya Stark Scent provides us with countless moments of pleasure every day—from submerging in soaps and lotions during our morning routine; to being perked up before the coffee even touches our lips; to being tantalized by the food on our plates. Because…
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Presented at Tom Dixon’s Most fair at Milan Design Week, Madeleine is a student project from Amy Radcliffe of University of…
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by Geren Lockhart From a carriage house-turned-studio space atop a hill in LA, artist Kelly Lamb creatively transforms lumps of clay into sexy yet functional geometric objects. Lamb began infusing her fine art pedigree into furniture and home decor you want in your world 20 years ago, and her endeavors…
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A fragrance-focused pop-up museum that engages all five senses
Comprising a series of multifaceted and interactive sensory experiences that go beyond just the act and perception of sniffing perfume, the Sensorium is the world’s first scent museum of its kind. Starting with the history and science of perfume—dating as far back as 2000 BC—the multimedia pop-up, a collaboration between Sephora and one of the world’s largest fragrance companies, Firmenich, goes on to present fragrance as a composition of emotional alchemy: the complex interaction of impressions conveyed by various ingredients and how they blend together.
In order to give an enhanced context to what’s typically regarded as one of our more abstract senses, the creative studio Neverstop and The D4D collaborated on an installation that relied on architects, designers, technologists and writers, as well as a team of master perfumers from Firmenich. The result is an ingenious and thrilling experience that heightens one’s perception of scent by its interaction with sight, sound, as well as an individual’s memories and emotions.
In addition to a momentary stop in a scent-deprivation chamber and a fragrance “flight bar,” visitors also pass through “First Scent,” an audio-visual set-up that coordinates with custom fragrances redolent of early-morning breakfasts, salty beach air and freshly-cut blades of grass—scents that are distinct and recognizable on their own, but often fraught with one’s associations to specific moments and memories.
“Lucid dreams,” Sensorium’s piece de resistance, explores the physical act of smelling. Images projected on a wall morph according to an individual’s particular sniff (audibly measured by sniff-registering flower sculptures), and how it changes according to the scent.
Sensorium runs through 27 November 2011 at 414 West 14th Street in New York. For tickets and hours, check out the Sensorium site at Sephora.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
