Kickstart This: Brinca Dada’s Stunt Brothers

Toymaker Brinca Dada is best known for its stunning modernist dollhouses and “BiModal” building blocks–curvy, asymmetric wooden shapes that we’ve previously suggested deploying in games of Masochist Jenga. Now the promoters of beautiful fun are in the critical final days of a fundraising campaign for a line of thoughtfully designed wooden toys that teach kids simple principles of science. Meet the Stunt Brothers, adorable daredevils that perform classic stunts (human cannonball, anyone?) and tool around in retro vehicles. Help them get out of prototype purgatory and into production by backing the project on Kickstarter. Register your pledge of $1 or more by Friday to help Brinca Dada meet its fundraising goal.

Got an in-the-works project to tell us about? Write today: unbeige [at] mediabistro.com

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Color Wars: AkzoNobel Proposes Own ‘Color of the Year’ for 2012

Watch out, Tangerine Tango, there’s a new hue angling for the title of Color of the Year. Global paints and coatings giant AkzoNobel has crowned “Terracotta Rose” as the it-color of 2012. The Dutch multinational, which also does a brisk business in specialty chemicals, has selected the “blushing, lively, juicy red” for its versatility. “The radiant shade is the most important color for 2012 as it is at once whimsical and serious, dynamic and soft, perfect for a tiny accent or a feature wall,” notes AkzoNobel’s latest Color Futures booklet (downloadable as a PDF here), which highlights key trends that emerge from the company’s annual Color Convention. “A color that can be many things to many people reminds us not to look for simple solutions, but to open our minds to new ideas that are waiting to be discovered.” The selection of a warm and robust shade as AkzoNobel’s Color of the Year comes after a string of pale tones, including “a light, airy, citrus yellow” that helped to make 2011 more “illuminating, cheering, refreshing, and uplifting.”

Previously on UnBeige: Pantone Names ‘Tangerine Tango’ 2012 Color of the Year

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Apexart Showcases Creatively Reworked Commercials

At a time when every commercial seems to be underlaid with the tender jingling of bells, Vampire Weekend’s “Holiday,” or both, we suggest seeking creative solace in “COMVIDEO,” an open call exhibition on view at New York’s apexart through Wednesday, December 22. The not-for-profit visual arts organization invited artists and creative types from around the world to cut, dub, reverse, add to, and otherwise manipulate at least one broadcast commercial and submit a 60-second video. A group ranging from Konstantin Adjer to Jody Zellen responded with 124 videos (watch them online here). Why commercials? “Commercials are one of the most interesting love children of capitalism and ego,” writes Pinky Carnage in an essay that accompanies the exhibition. “They are all charm with their aggression while pretending to be your buddy. They care about you, what you are into, and what makes you tick. They are so grooooovy that they can play hacky-sack with you or have a beer, go antiquing….Whatever you want, they want, as long as you want them.” So which of the reworked commercials do you want to see shown on a public screen in Manhattan? Apexart is accepting online votes through January 15. The five videos that rack up the most votes will get megascreen time, while the winning creator will take home a $2,000 cash prize. The winner and finalists will be announced January 19, so stay tuned.

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Braille Alphabet Bracelet Wins People’s Design Award

The votes have been tallied and the people have spoken: the Braille Alphabet Bracelet is the winner of the 2010 People’s Design Award. The Cooper-Hewitt’s annual crowd-sourced honor was presented to designer Leslie Ligon by White House Deputy Social Secretary Ebs Burnough and fashion designer Cynthia Rowley at last week’s National Design Awards gala in New York City. The bracelet, which retails for $47.50, features the entire alphabet in Braille on one side and the corresponding print on the reverse. “I’m delighted that the public has chosen to honor the Braille Alphabet Bracelet, which looks good, communicates without a glance, and feels great too!” said Cooper-Hewitt director Bill Moggridge.

Ligon, whose oldest son is blind, is the founder of At First Sight Braille Jewelry. In 2001, as her son began to learn Braille, she set out to apply her jewelry-making skills to create “something that seamlessly combined the aesthetics of design and the functionality of Braille, so that people would be as interested in and attracted to it as they are to jewelry or fabrics with Asian characters or 18th-century French script,” writes Ligon on her website. “I wanted to offer pieces anyone would want to wear.” A percentage of the company’s profits are donated to Braille literacy organizations, including National Braille Press and BrailleInk.

“Daunted initially by learning Braille, we were equally daunted by the aspect that nearly ninety percent of the [visually impaired] population was functionally illiterate,” said Ligon in her acceptance speech. According to the American Foundation for the Blind, as few as 10 percent of people who are legally blind learn to read and write Braille, and several studies indicate that at least 90 percent of the blind that hold jobs are Braille literate. “Braille and white canes are huge visual stigma, if you choose to look at them that way, but they’re also representative of independence and what it means to really fly.” In closing, Ligon left the crowd with some design advice. “I think this is really just about the top dog in statues for awards,” she said, clutching her Winterhouse-designed swirly asterisk trophy. “But I think it needs a little Braille.” She proceeded to roll an elasticated Braille alphabet bracelet over the top. “No offense,” added Ligon.

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Pantone Picks Mimosa as Color of the Year

mimosa.jpgWeeks before the First Lady stepped out in that lemongrass Isabel Toledo ensemble, global color authority and paintmaker Pantone predicted that 2009 would be all about yellow, specifically “Mimosa” (Pantone #14-0848). It’s the color of the year. “The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a press release. “Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation,” not to mention our favorite way to start the day. (Plus, it sounds fresher and fizzier than “goldenrod.”)

Given its versatility, Pantone predicts that 2009 will yield a bumper crop of Mimosa “women’s accessories, home furnishings, active sportswear, and men’s ties and shirts.” Like last year’s color of the year, the Yves Klein-esque “Blue Iris,” the spring runways offered a preview of the year’s hot hues. Yellows ranging from Sunflower and Aurora to Gold and Super Lemon popped from the collections of designers such as Carmen Marc Valvo, Reem Acra, Yigal Azrouel, and Christian Francis Roth, who created a print based upon a vintage grafitti-splashed subway car to which he matched Pantone colors, including Mimosa.

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