Perrier Goes Pop with Warhol Art Bottles

It’s going to be a long, hot Warholian summer. Whether zipping down the street on a Warhol skateboard deck, pushing your Andy Warhol + Bugaboo stroller, or simply chatting on your iPhone wrapped in a Warhol snap case, you can pop open a Perrier and quench your thirst the Warhol way. The Nestlé-owned brand is celebrating 150 years of fizzy water with a series of limited-edition bottles (and in Europe, cans as well) inspired by the artist’s 1983 screen prints of Perrier bottles. Perrier tapped Paris-based graphic design studio Hartland Villa to design the new packaging, which also features a selection of Warhol quotes, including “Art is what you can get away with.” You can get away with some art by entering Perrier’s “Take Home a Warhol” sweepstakes, which runs through September 30: one lucky winner will take home “Space Fruit: Lemons,” a 1974 Warhol original.

Andy Warhol artwork © The Andy Warhol Foundation for the Visual Arts, Inc.

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Link About It: Société Perrier

The DJ’s DJ, behind the scenes of Studio 54 and more from an online destination for global nightlife and culture
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Unlike gimmicky social clubs, entrance into
Société Perrier
requires little more than being “the best in nightlife, art, music, fashion, travel, mixology and cocktail culture.” To learn more about a few of the fashion designers, DJs and drinks that have what it takes, check out our favorite picks from the site below.

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1. Nervo

Australian twin sisters and former models Liv and Mim Nervo have already cut their teeth in the music industry writing pop hits for Ke$ha and Kylie Minogue, but their newest endeavor includes tag-teaming as DJs, while also producing a record of their own. Their single “We’re All No One,” featuring Steve Aoki and Afrojack debuts 6 September 2011. Having opened for Britney Spears on her Femme Fatale tour, the two are already well on their way to being a double threat.

2. Recalling Studio 54

Those of us that never got the chance to experience New York’s Studio 54 in the glamorous, hedonistic glory of its disco days can hear vivid recollections from two former staff members on SiriusXM. The Marc and Myra show recounts first-hand tales of the legendary club and its famous patrons, including Andy Warhol and both Jaggers.

3. Captains of Industry

All kidding aside, Stonerokk and Graham Funke, aka the Captains of Industry, are seriously legit DJs, as exemplified by their strict, records-only policy. Here, they recall a few celebrity encounters and the one song they refuse to play.

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4. Catherine Malandrino

A world traveler and bon vivant, fashion designer Catherine Malandrino is an enthusiastic advocate of new media and its facilitation of the globalization of fashion. Adding to her roster of collaborations with fashionable pop stars such as Madonna and Beyonce, Malandrino hints at a unpcoming project with Lady Gaga.

5. Morning-After Mixology at the Standard Spa in Miami Beach

An impressive demonstration of morning-after caregiving, the Standard Spa in Miami offers hangover-plagued guests a menu of restorative elixirs containing ingredients like coconut water, honey, ginger—some with booze, some without. Those suffering from at home will benefit from this quick video course in morning-after mixology.

6. Grand Opening New York: LES Runway

In its latest incarnation, the ever-morphing downtown gallery space Grand Opening offers up fashion two-ways: after dark, the space hosts runway shows by emerging and independent designers such as New Form Perspective, Pip-Squeak Chapeau and Gemma Redux, while daytime hours reveal a pop-up shop selling the previously-showcased wares.


Société Perrier

Quench your thirst for what’s happening around the world with a new website dedicated to global nightlife and more
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Sparkling water may not be the source that springs to mind when planning your next night out, but Perrier hopes you’ll look to them when sorting out where to go and what to do. The just-launched Société Perrier helps keep the discerning global nomad up to speed in the areas of art, music, fashion, travel and nightlife entertainment through its easily navigable website.

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An apt symbol for the polished, arts-centered site is Société Perrier’s 1979 Rolls-Royce Silver Shadow II, bedecked in a custom paint job and soon to see a specially designed hood ornament. NYC party-goers will have a chance to check out the Rolls this summer as it tours the city’s slew of exciting events with a trunk-turned-cooler packed full of Perrier, and the car will travel to other cities and events.

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Whether it’s how to star in the next Bollywood film or suggestions from a professional mixologist, the multi-lingual site dishes on the raddest happenings around London, Moscow, Toronto, L.A., Mexico City, NYC, Montreal and Miami (with more cities launching later this year). To know what’s on in your town, sign up for the Société Perrier newsletter or follow the feed on Twitter.


Perrier Melting

La société Nestlé Waters vient de lancer la nouvelle campagne print et TV de Perrier par Ogilvy Paris. L’histoire du spot : une ville se liquéfiant sous la chaleur et dans laquelle une jeune femme, assoiffée, cherche une bouteille pour se rafraîchir. Une réalisation de Frédéric Planchon.



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Ces trois visuels de Jean-Yves Lemoigne seront affichés pendant Roland-Garros.