You probably know Allan Chochinov as the core of Core77, the beloved industrial design megasite of which he serves as editor-in-chief. The designer and educator’s latest creation is a new MFA program at the School of Visual Arts in New York. As chair of the MFA in Products of Design, Chochinov has devised the graduate program around a new way of considering the design of artifacts, experiences, sustainability, strategy, business, and point of view. The design star-studded faculty ranges from Paola Antonelli (MoMA) to John Zapolski (Fonderie47). “We have created a program that I feel represents a optimistic, rigorous, and future-forward step in the future of design education,” he says, adding that applications are now being accepted for the inaugural class. “We are looking for all kinds of applicants: the highly-skilled, seeking more meaningful applications; the deeply-knowledgeable, looking for greater scale and impact; the passionate, looking for more rigor and process; and of course the iconoclastic, looking for a home.” In answering our seven questions, Chochinov gives us the full scoop on the program, discusses some of his own career highlights, and proves that unwieldy edibles (or useless machines) make the best gifts.
1. What led you to create the MFA in Products of Design program?
I’ve been teaching design at the college level for 17 years now, and I’m passionate about students, creativity, and point of view. When SVA approached me about creating a new MFA program, it was an incredible opportunity to spend time researching, conceiving, and collaborating on a program that would represent future practice and equip students with the skills and fluencies that the world will demand of them. The program that resulted, I feel, is at the sweet spot of business, making, storytelling, and stewardship. It’s a program that aims to engage, ennoble, and empower. It’s also going to be a ton of fun.
2. What can prospective students expect from the program, in terms of coursework, faculty, and experience?
The program is rigorous but joyful, multi-disciplinary and multi-sensorial. There are no grades. Most of the classes are in the evenings. Several classes happen off-site (the Design Research and Integration class is held at IDEO in SoHo, for example; the Materials Futures class is held at Material ConneXion). Two of the classes are co-mingled with MFA Interaction Design students. There’s our new Visible Futures Lab fabbing space next door, and a city brimming with design making, design thinking, and design doing right outside the door. We’re dedicating a lot of the architecture and curriculum to food and food systems, and we’ve got a faculty comprised of some of the most fascinating, progressive practitioners in design.
3. What’s been the most challenging and/or rewarding aspect of working on the program?
The most challenging aspect has been to clarify this very fuzzy place where I think design needs to be right now. (That last sentence is a bit fuzzy in itself!) Referencing the challenges inherent in designing for systemic, interconnected conditions, faculty member Manuel Toscano remarked to me that “we will need students who are comfortable being uncomfortable.” I think that’s very true. Design is at an incredible moment right now, but the challenges of production, consumption, labor, resilience…these demand a nimble kind of practice.
continued…
New Career Opportunities Daily: The best jobs in media.