Jul 27
Iconography and Typography at its best
Posted in: Uncategorized
Oxfam International, got a bold makeover thanks to Barcelona-based design studio Hey.
The aim was to renew the image of Oxfam and create an emotional link between the association and its young target. To create a more visual language, the letters are converted into illustrations, which increases the signification of words and create a own graphical personality, direct and reinvidicative. Titles are reduced to one single word to communicate quicker and more directly.
Head over to Hey Studio for more images of the rebrand.
