Proyecto Roble by Équipe

Bright red louvres screen the gabled walls of this office building in Tilburg, the Netherlands, by Dutch architects Équipe (+ slideshow).

Proyecto Roble by Équipe

Proyecto Roble is the headquarters of landscape firm Van Helvoirt Groenprojecten, who asked Équipe to upgrade an existing building that had become too small.

Proyecto Roble by Équipe

The architects demolished the canteen of the old office, then added a new structure stretching out in its place. Constructed around a chunky timber frame, the building has an asymmetric shape with floor-to-ceiling glazing along its sides and the red slatted timber across its ends.

Proyecto Roble by Équipe

“The original building wasn’t that old so we tried to reuse it,” architect Daniëlle Segers told Dezeen. “We demolished half of the structure then reused as much of the materials as we could, for example the old brickwork was used in the foundations.”

Proyecto Roble by Équipe

Describing their decision to use red paint, Segers explained: “We had a discussion about leaving the wood in a natural colour, but it wouldn’t stay beautiful in the future. Now, when you approach the building you notice the colour stand out against the green, but it’s still a natural pigment.”

Proyecto Roble by Équipe

The roof of the building is covered with a mixture of sedum grass and photovoltaic solar panels.

Proyecto Roble by Équipe

Meeting rooms are located in the old building, while all the offices occupy the new building and are lined up beside a spacious corridor.

Proyecto Roble by Équipe

The architects designed custom furniture for use throughout the building, then added reclaimed chairs and LED lighting.

Proyecto Roble by Équipe

This is the second bright red building we’ve featured in the last week, following a temporary theatre that recently opened in London. See more red buildings on Dezeen.

Proyecto Roble by Équipe

Photography is by René de Wit and Équipe.

Here’s a project description from Équipe:


“Proyecto Roble” extension of Van Helvoirt Groenprojecten in Berkel-Enschot

“Proyecto Roble” by young office Équipe is a grass roots project, a building embedded in the local context in the rural south of the Netherlands. The client, owner of landscaping firm Van Helvoirt Groenprojecten, had a vision for his headquarters to be a flagship model of sustainability. This was to be a key project where sustainable innovations replace money-issues as the bottom line.

Proyecto Roble by Équipe

The building is a custom designed environment with no standard details. The project was undertaken as a research into the potentials for creating a positive workplace. Key themes were broken down into components and expressed in the design. “Feel Good!” was the catchphrase coined that encompassed the different themes as renewable energy, passive climate control, abundance of natural light and the relationship to the external landscape, which was to be a showpiece of healing environment garden.

Sustainability was thus been payed attention to in all stages and all scales. From a period of studying what ‘sustainability’ actually means to making sure everyone on the building site understands and embraces these principals.

A.o. a new way of tendering was used, called the Building-team Plus and a new formula was invented to document decisions on materiality and techniques.

Proyecto Roble by Équipe

The new extension immediately catches the passing motorist’s eye, a sleek red form in the agrarian landscape, replete with a fully integrated photo-voltaic-panel roof and a green roof. The green roof transcends its cosmetic role, and is a testing ground for emerging water filtration technology. In the beginning of the 20th century Tilburg was re-known for its textile industry, collecting the workers pee in pitchers for using it as a bleach. Now this project goes back to this tradition inventing worlds first sloped constructed wetlands.

Urine is separated from the black water using it a as a nutrition ingredient for making fertiliser in the clients landscaping activities. Further the grey water runs through the grass roof leaving it as clean water that can be used in the building again. This is only one of the multiple innovations in this project that has been designed to the smallest detail: from building to garden, from the bicycle shed to the bespoke interior and signposting.

Proyecto Roble by Équipe

The building consists of two parts, connected by the clay stove. Heated with prune wasted from the greenery’s own business, this element brings together the office-employees and the outdoor workers. Thus connecting the new extension to the traditions of the family business. Besides the pleasant indoor atmosphere the clay stove also brings technical advantages. The air heating pump could have less capacity and in addition the heater is used as a hot water boiler.

The north part of the building consists of offices. The linearity of the building is emphasised by the interior elements, that are placed on the coloured pathways. By using red linoleum on different areas of the floor and furniture the interior keeps a coherency to the exterior looks of the building.

The southern part of the building is a oversized foyer that connects all spaces. This multipurpose lobby, used for bigger and smaller, organised and spontaneous meetings, provides a green and transparent link to the outdoor world. The play of lines has been made expressive by folded raw aluminium lighting trays that float the length of the building.

Proyecto Roble by Équipe

Above: site plan

The facades are made of open detailed, wooden slats painted red with water based ‘nature paint’ thus creating different transparencies between inside and outside. The structure of prefabricated cross laminated timber elements is left unfinished, the imperfections of the timber adding to the natural serenity of the interior. The timber imbues the internal spaces with a positive connection to nature, something which contributes to the landscaping firms green image. All interior elements, apart from second-hand chairs and desk LED lamps, were custom designed. They are specifically designed in consultation with the personnel. Chairs and table carriages are second hand, like all kinds of smaller parts in the interior design: the door handle of the employees entrance (a re-used banister), the magazine stand (heating pipe) and the fruit boxes in the sample cabinet. Also in the furniture low environmental impact products were used. Special research was done to investigate what material could be best used in what elements and how should these materials be connected. Just like for the exterior the ‘decision document’ was used to explore the considerations in the building team plus and to be able to document conclusions. This proved to be a very useful tool that helps making choices that exceed standards or norms. During the whole process norms were never leading anyhow. Choosing consciously prevailed following scores. (Nevertheless all calculated scores are excellent) F.e. were passive house theories and Dutch energy performance norms may lead to small windows in the north facade, this building has high windows from floor to ceiling that provide the employees with a view to the landscape and lots of northern light.

Proyecto Roble by Équipe

Above: floor plan

Project title: Proyecto Roble
Address: Oisterwijksebaan 8a 5056 RD Berkel-Enschot, Gem. Tilburg the Netherlands
Client: Van Helvoirt Pensioen BV
Architect: Équipe voor architectuur en urbanisme
Project architects: Huib van Zeijl, Daniëlle Segers
Employees: Adam Murray
Interior design: Equipe voor architectuur en urbanisme
Garden Design: Studio Van Helvoirt

Function: office
Original building year: 1996
Research & design: 2006-2011
Start building: May 2011
Deliverance I employment: June 2012

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Facebook asks Gehry to design “more anonymous” headquarters

Facebook asks Gehry to design "more anonymous" headquarters

News: Facebook asked Frank Gehry to “tone down” his original plans for its new Silicon Valley campus, according to a partner at the architect’s firm.

Early proposals for the campus, which was given the go-ahead by Menlo Park City Council last week, envisioned a bold, curving facade reminiscent of well-known Gehry buildings such as the Guggenheim Museum in Bilbao.

“They felt some of those things were too flashy and not in keeping with the kind of the culture of Facebook, so they asked us to make it more anonymous,” said Craig Webb, a partner at Gehry’s practice.

“Frank was quite willing to tone down some of the expression of architecture in the building,” he told the Mercury News, explaining that they plan to disguise the white stucco building with a rooftop garden: “Our intent is that it almost becomes like a hillside, with the landscape really taking the forefront.”

Facebook asks Gehry to design "more anonymous" headquarters

According to one Facebook employee, the 40,000-square-metre building will house 2,800 engineers in a single warehouse-like room.

“Just like we do now, everyone will sit out in the open with desks that can be quickly shuffled around as teams form and break apart around projects,” said Facebook’s environmental design manager Everett Katigbak in a blog post.

“The exterior takes into account the local architecture so that it fits in well with its surroundings. We’re planting a ton of trees on the grounds and more on the rooftop garden that spans the entire building,” he added.

An underground tunnel will connect the Gehry-designed building with Facebook’s existing campus over the road.

Facebook asks Gehry to design "more anonymous" headquarters

Gehry was brought in to design the campus last summer, with Facebook CEO Mark Zuckerberg stating at the time that he wanted an office with “the largest open floor plan in the world”.

The social networking site’s former Palo Alto headquarters was completed by San Francisco firm Studio O+A in 2009.

Facebook isn’t the only Californian technology company expanding into larger headquarters currently, with construction now underway on Apple’s ring-shaped campus in Cupertino designed by Foster + Partners, while Google recently revealed plans for a 100,000-square-metre campus in San Francisco Bay.

Images are by Gehry Partners LLP.

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Foursquare New York by Audra Canfield, Derek Stewart and Dennis Crowley

The New York headquarters of location-based social network Foursquare is filled with themed rooms based on the digital badges users earn from “checking-in” at different places using the service.

Foursquare New York

Foursquare director Dennis Crowley and operations director Derek Stewart worked with interior designer Audra Canfield of Designer Fluff to develop a concept for the interiors, intended to create a fun and relaxed working environment that matches the style of the website.

Foursquare New York

The team created a series of meeting rooms, each designed around a different badge. These badges are hung above the entrance to each room to help employees to find their way around.

Foursquare New York

The Swarm badge, which Foursquare users earn by visiting busy places, is designated to a room with a beehive theme. Tessellated yellow wallpaper lines one wall, while pendant lights resembling beehives are suspended over the conference table and a honeycomb-patterned clock hangs from the wall.

Foursquare New York

A nightclub-themed room is assigned to the Socialite badge, which users pick up by visiting one of several exclusive venues in New York and San Francisco. This room features flocked wallpaper, a cow-skin rug and a crystal chandelier.

Foursquare New York

Antique cameras fill the Photogenic room, based on the badge earned for visting photo booths, while the Bookworm badge, for libraries, denotes an area with recycled magazine wallpaper and back-to-front books on its shelves.

Foursquare New York

The badge given for visits to vegetarian restaurants appears above the door of a meeting room containing a grassy floor and terrariums filled with plants and plastic animals. Meanwhile, the Vinyl room has records covering its walls.

Foursquare New York

Other spaces in the headquarters include a lounge, where the team have added a pair of phone boxes, a bar and a general office with a simple monochrome colour scheme. “I felt a grey and white backdrop would allow the living colour of the office to speak for itself and also balance the fun and maturity that they desired,” says Canfield.

Foursquare New York

The Foursquare New York offices are the latest in string of playful designs for technology company headquarters. Others completed recently include Google’s Tel Aviv offices, which contain oranges trees and slides, and Adobe’s Utah campus, where employees can play basketball and ping pong. See more of the offices here, or read a column from Dezeen columnist Sam Jacob calling for an end to the “tyranny of fun” in office design.

Here’s a statement from Audra Canfield:


I didn’t hesitate when I was asked to help design Foursquare’s Soho office in New York City. As a location-based social networking company, Foursquare “helps you and your friends make the most of where you are”. I was hired by Derek Stewart, the Director of Finance and Operations, who had already begun designing the office and had set a tone from which to build a concept. The Foursquare team had decided that they wanted each conference room to have a different unique theme based on their check-in badges, i.e. Jetsetter for airport check-ins, Far Far Away for destinations above 59th St bridge in NYC, and Vinyl for record store check-ins. The badges hang outside the door of each conference room creating a repetition of color and shape throughout the space.

Foursquare New York

Foursquare’s office dynamic is comprised of unconventional working areas, lounges, and a recreational room including shuffle board, foosball, and ping pong tables. They wanted some of the conference rooms to have the typical long tables and others to have a more relaxing, sitting room style. With a tight budget and time frame, Derek and I worked together with Foursquare owner Dennis Crowley to create both a fun and functional office space that reflects Foursquare’s unique aesthetic. It was important to Dennis that the office be vivacious and hip, but also sophisticated. Most importantly, he wanted it to feel relaxed. Afterall, most of the company’s employees are in their 20’s and 30’s.

For the main office color scheme, we decided to go with grey and white. We brought in touches of the bright blue and yellow with the pillows from my company, Designer Fluff. Around the office you find boldly colored toys, games, books, clothing and so on. I felt a grey and white backdrop would allow the living color of the office to speak for itself and also balance the fun and maturity that they desired.

For Dennis Crowley’s favorite conference room, Herbivore, we decided to use custom terrariums from the Brooklyn based company Twig. Each unique terrarium holds one or more small plastic herbivore animals and is arranged on floating reclaimed wood shelves. Black Eames Eiffel Wood chairs are paired with a wood and iron table. House Pet carpet tiles in the Frog color from Flor further reference the room’s concept. A greenhouse style pendant suspends over the table.

Foursquare New York

Socialite, the check-in for nightclubs and bars, was a fun room to create because I could really go glam with it. Although my faux fur purple hide wallpaper didn’t make the cut, I was happy with the Flocked Damask and Foil wallcovering Dennis chose. We used a white cowhide rug, a purple velvet lounge chair, a crystal chandelier, and reflective furniture accents.

Photogenic is the badge for places with photobooths. For this room, I hung shallow reclaimed shelves that displayed antique cameras mounted on a chalkboard painted wall. The back wall is to be covered with the Instagram photos taken by all the employees.

The Swarm badge is a bee motif. I found this great Osborne & Little wallpaper in a yellow/green, white and grey over-scaled pattern that referenced the beehive’s architecture without being too literal. The Nelson pendants also subtly reference the hive while adding class and sophistication as well as a feeling of playfulness.

Foursquare New York

Bookworm is my personal favorite. Since it is the check-in for libraries, we wanted to create a cozy corner office. One line of books turned backwards revealing the simple texture of the book’s pages evoking the diminishing time of ‘the book.’ Recycled magazine wallpaper from Pollack & Associates creates the backdrop again subtly referencing pages, words, their meanings and textures. Mix-matched chairs and a bench stacked with books all in varying brown tones help give this room an eclectic, lived in feeling.

Foursquare was an adventure in design and a great learning process for me as a designer. Everyone was great to work with and I was proud to be part of their team in my own way.

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Derek Stewart and Dennis Crowley
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CMA CGM Headquarters by Zaha Hadid photographed by Hufton+Crow

Zaha Hadid’s 142-metre tower for French shipping company CMA CGM in Marseille is documented in these new images by London photographers Hufton + Crow (+ slideshow).

CMA CGM Headquarters by Zaha Hadid

The 33-storey structure, which was completed in 2011, is currently the tallest building in the city and features a glazed facade with a seam of tinted glass running up through its centre.

CMA CGM Headquarters by Zaha Hadid

The darkened glass tapers outwards at the top, creating the illusion of swelling upper storeys although the building actually has a rectilinear body that only curves outwards at its base.

CMA CGM Headquarters by Zaha Hadid

Located within Marseille’s 480-hectare Euroméditerranée development zone in the north of the city, the CMA CGM Headquarters functions as the primary offices for the transportation company, bringing together over 2400 employees that had previously been located on seven different sites.

CMA CGM Headquarters by Zaha Hadid

Zaha Hadid Architects also designed a 135-metre-long annex building, which is joined to the tower with a curving glass bridge.

CMA CGM Headquarters by Zaha Hadid

In 2010, when the project was nearing completion, Marseilles studio Exmagina shot a time-lapse movie showing the surrounding activity over the course of one day – watch the movie.

CMA CGM Headquarters by Zaha Hadid

Zaha Hadid Architects has recently unveiled designs for a few new projects, including a cultural complex in Changsha, China, a cluster of towers in Bratislava and a masterplan for the site of an old textile factory in Belgrade.

CMA CGM Headquarters by Zaha Hadid

In recent months the studio has also completed the 330,000-square-metre Galaxy Soho complex in Beijing and a museum of contemporary art at Michigan State University. See more architecture by Zaha Hadid Architects.

CMA CGM Headquarters by Zaha Hadid

See more photography by Hufton + Crow on Dezeen, or on the photographers’ website.

CMA CGM Headquarters by Zaha Hadid

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Industrial Pavilion Hydro Aluminium by Adamo-Faiden and Estudio Silberfaden

Shimmering steel panels chequer the facade of this office building at an aluminium plant outside Buenos Aires by Argentinean architects Adamo-Faiden and Estudio Silberfaden.

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

The small two-storey block adjoins the southern corner of the Hydro Aluminium factory, where it serves as an administrative block for the Norwegian metal company.

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Adamo-Faiden teamed up with Estudio Silberfaden to design the offices, which feature floor-to-ceiling windows and glazed internal partitons to increase natural light.

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

There’s also a terrace and garden covering the roof, protected behind a wire fence.

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

A steel staircase connects both office levels with the top floor terrace. Behind it, doors lead through to the main building on each storey so the stairs can also be used by employees inside the factory.

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

“This pavilion annex wants to answer two specific needs,” explain Marcelo Faiden and Sebastian Adamo. “First, to build office space for administrative, technical and management areas, and secondly, to incorporate a circulation system linking the levels of both buildings and finishing in an open area.”

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Adamo-Faiden often design buildings with terraces on the rooftops, including a building that could be either offices or apartments, and the recently completed house Casa Martos. See more architecture by Adamo-Faiden.

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Other recent projects in Argentina include black-painted housing in Patagonia and a house with an exceptionally tall front door. See more architecture in Argentina.

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Photography is by Gustavo Sosa Pinilla.

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Above: site plan

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Above: ground floor plan

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Above: first floor plan

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Above: roof plan

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Above: cross section

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Above: front elevation

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

Above: side elevation

Industrial Pavilion Hydro Aluminium by Adamo Faiden and Silberfaden

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Adamo-Faiden and Estudio Silberfaden
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Sempla offices by DAP Studio

Clean white walls contrast with the stripped-back columns and beams of these offices inside a former factory in Turin (+ slideshow).

Sempla Offices by DAP Studio

IT company Sempla asked DAP Studio to design an office with a variety of open and private spaces.

Sempla Offices by DAP Studio

The architects chose to retain some of the factory’s industrial characteristics by leaving its structural skeleton exposed.

Sempla Offices by DAP Studio

The bright white walls, desks and furniture provide a strong contrast with the existing building.

Sempla Offices by DAP Studio

A ceiling-height white box houses a meeting room, while a tall cylinder provides a smaller private workspace.

Sempla Offices by DAP Studio

The rest of the room is divided by screen walls decorated with perforated dots, which echo the patterned holes in the chairs.

Sempla Offices by DAP Studio

We recently featured an office in London with a dark tunnel leading to the boardroom and another in Paris where the walls, shelves and desks are made from piles of modular blocks – see all offices.

Sempla Offices by DAP Studio

In a recent opinion column, architect Sam Jacob called for an end to the “tyranny of fun” in office design – read more opinion on Dezeen.

Sempla Offices by DAP Studio

Here’s some more information from the architects:


The Sempla offices in Turin are housed in an old factory that has been transformed. We decided to crystallise and preserve the traces of the past and its degradation, enhancing the power of the contrast between the new and the old.

Sempla Offices by DAP Studio

The thing that strikes you when you enter this office is the very strong, constant but delicate, dialogue that is established between the remnants of the factory’s past and the new identity that has occupied the space with its new way of working and its objectives.

Sempla Offices by DAP Studio

This silent interchange marks the passage from the industrial world to the advanced tertiary economy, fully representing the transformations underway and largely having already occurred in the city of Turin. Sempla is a company that deals with Information Technology. It is a system integrator that is active throughout Italy with resources of over five hundred people.

Sempla Offices by DAP Studio

They needed to structure the space in such a way as to have “private” areas, such as meeting rooms, and freer “public” areas configured as open spaces, where the prevailing logic, instead of an assigned place, would be flexibility in terms of capacity and distribution of activities.

Sempla Offices by DAP Studio

So what they needed, more than a “traditional” office was a place that functioned as a base camp and mainly a meeting area. The project sought to respond to these multiple needs, creating a space with barriers, more logical than physical, that allow us to maintain their way of working while reducing disturbance among the various teams.

Sempla Offices by DAP Studio

We conceived large open spaces within which we could integrate more private areas, imagined almost as the sites of work performed by distinct and separate entities, as “other” places that could respond to particular needs of the work team. In the end, the plan was not based on the design of the work station, the chair-and-desk, but rather on the construction of relations.

Sempla Offices by DAP Studio

Above: floor plan – click for larger image

Walking around the office, one has the feeling of being in an urban landscape in miniature with all its open and closed spaces, social spaces and private spaces. And this is a very powerful image. We started with the intention of creating a sort of labyrinth in which the meeting points were unexpected, something to be discovered with each new encounter. Naturally we thought about a hierarchy of paths, separated on the basis of dimensions into principal and secondary routes, as is typical in a city.

Sempla Offices by DAP Studio

Above: section AA’ – click for larger image

However, we also wanted those who lived in these spaces to be able to choose freely, according to their personality, needs, and desires, what path to follow, without showing them a predetermined route. During the design phase we dedicated a great deal of attention to creating variability that would favour this process because all the random or subjective choices of pathway may lead to unusual or unexpected meetings between people who may belong to different teams. This is something which we feel represents an essential factor for Sempla.

Sempla Offices by DAP Studio

Above: section BB’ – click for larger image

A fundamental part of the work is based precisely on dialogue and the exchange of ideas. The pathways intersect strategic meeting points which, on the spatial level, generate an “exchange of energies”, intermediate areas that are distinct from strictly working spaces, spaces which facilitate dialogue and informal relations.

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18 Feet & Rising offices by Studio Octopi

A mysterious dark tunnel leads into the boardroom of these offices in London by architects Studio Octopi (+ slideshow).

18 Feet and Rising Offices by Studio Octopi

As the UK headquarters for advertising agency 18 Feet & Rising, the offices were designed with a utilitarian aesthetic that can easily be replaced in a few years as the company grows.

18 Feet and Rising Offices by Studio Octopi

Studio Octopi were asked to incorporate four qualities into the space; emergence, vortex, action and illusion. “Inspired by the client’s four words, the project took on a theatrical approach,” architect Chris Romer-Lee told Dezeen. “Surprise, anticipation, unease, fear and relief were all discussed in connection to the client’s journey from arriving in the agency to getting into the boardroom.”

18 Feet and Rising Offices by Studio Octopi

The architects divided the office into three zones – designated for working, socialising and pitching – and differentiated them using low plywood screens and woven flooring with different patterns.

18 Feet and Rising Offices by Studio Octopi

The dark-stained plywood tunnel is the largest installation in the space. With a tapered volume, it sticks out like a large funnel to announce the zone where client presentations take place.

18 Feet and Rising Offices by Studio Octopi

“The tunnel acts as a cleansing device. All preconceptions of the agency are wiped before entering the boardroom,” explained Romer-Lee.

18 Feet and Rising Offices by Studio Octopi

Outside the boardroom, the workspaces are arranged in a curved strip that stretches from the entrance to the far wall. The steel-framed desks were designed by Studio Octopi last year and each one integrates power sockets and a lamp.

18 Feet and Rising Offices by Studio Octopi

A kitchen and cafe area for staff is positioned at the centre of the curve, while informal areas for meetings or relaxing wrap around the perimeter as a series of window seats.

18 Feet and Rising Offices by Studio Octopi

Romer-Lee runs Studio Octopi alongside co-director James Lowe. They also recently completed a courtyard house in the south-west of England. See more design by Studio Octopi.

18 Feet and Rising Offices by Studio Octopi

Dezeen columnist Sam Jacob discussed offices designed for creative agencies in this week’s Opinion piece, saying that “offices designed as fun palaces are fundamentally sinister”. See more creative office interiors on Dezeen.

Photography is by Petr Krejčí.

Here’s a project description from Studio Octopi:


After designing 18 Feet & Rising’s work desks, Studio Octopi were commissioned to work on the fit-out of their new 5,300sqft offices in central London.

Appointment to completion of the fit-out was only a period of two months which was quicker than the time it took to design and build the 18 Feet & Rising work desks. To achieve this timeframe the client transferred full creative control to Studio Octopi. Only a brief four words were issued by the client; emergence, vortex, action and illusion.

CEO, Jonathan Trimble stated that all final approval decisions were granted to Studio Octopi. 18 Feet would collaborate as equal creative partner but not as client. It was agreed that the project would emerge on site.

18 Feet and Rising Offices by Studio Octopi

We identified three principle zones within the agency: work, socialise and pitch. Each zone was then supported by a secondary tier of: read, make and plan. The zones were defined by black stained plywood walls and woven vinyl flooring. These act as theatrical devices in function and appearance. As with theatre the design enhances the presence and immediacy of the experience.

The work desks were arranged within a cog form. On entering the agency, the end of the cog disappears out of view. It is difficult to perceive the space denoted as a work zone, there is an illusionary aspect to the design. Power and data was taken off the existing overhead supply and distributed to the desks throughout the low plywood walls. Break out spaces are scattered to the perimeter provide views across neighbouring buildings. To the inside of the cog, the kitchen opens onto a central café seating area. There is no reception; the café area fulfils this role.

18 Feet and Rising Offices by Studio Octopi

Above: floor plan – click for larger image

Joining the two units is a small opening. Views through the opening reveal the tunnel, the entrance to the boardroom. Approaching the entrance to the tunnel reveals more theatrics. The tunnel walls and sloping soffit are lined in ply however the supporting timber structure is visible on the other side. The tunnel reduces in height and width over its 7m length. The strong light at the end of the tunnel picks out the plywood grain and woven vinyl flooring. Within the boardroom the plywood stained walls form a backdrop for the imposing views of the Post Office Tower.

The client embraced the temporary appearance of utilitarian construction materials. As London’s fastest growing independent ad agency, it’s likely the design will be replaced within a few years. On this basis the fit-out is surprising, a little unnerving, and in places whimsical.

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“Offices designed as fun palaces are fundamentally sinister”

Sam Jacob on the "tyranny of fun" in office design

Opinion: in this week’s column, Sam Jacob calls for an end to the “tyranny of fun” in office design.


I’m in what appears to be an office, surrounded by people who appear to be doing work. There’s a coffee machine, mugs, lever arch files, Post-it notes, hole punches, staplers, highlighters; in other words, the generic paraphernalia of business. This office, though, is not what it seems. It’s a project by Belgian artist Pieterjan Ginckels (pictured top, centre) titled S.P.A.M Office. Here, under his direction, a team of S.P.A.M. officers print, sort, file and mark up spam emails collated in the S.P.A.M mailbox.

Spam is the lowest form of commerce: unsolicited and unwanted, mass mailed, bot-written language skewed into an ever evolving digital-pidgin to evade filters. In S.P.A.M Office, they are scoured as though messages from another world for phrases and sentiments that suddenly resonate with a rich humanity.

But Ginckels is clear: the real purpose of the project is not the production of stuff or the creation of value, but to set in motion an office stripped of these usual demands of business. Here, without a bottom line, all the artifacts, behaviours and codes of office-ness gain an aesthetic, procedural and social clarity. Here is work – or at least one form of work – laid bare.

Work (as I’m sure needs no explaining to those of you surreptitiously sneaking a look at this site during office hours) is not a natural state. It has evolved into a highly codified, super-stratified state. Yet somehow its alien ideologies are submerged into a sense of inevitability, of this being the only reality imaginable. Business is an internationalised system and offices are the same across the globe. Think of the formula: lobbies, reception desks, suspended ceiling panels, laminated desks, PCs most likely running generic software designed to record a similar set of tasks and information. New York, London, Paris, Munich; coast to coast, LA to Chicago; Dublin, Dundee, Humberside; Primrose Hill, Staten Island, Chalk Farm and Massif Central all merge into a endless landscape of contract carpet tiles.

Sam Jacob on the "tyranny of fun" in office design

Above: S.P.A.M Furniture, designed by Ginckels

Design plays a huge part in enabling this totally generic vision of human activity. Leaf, for example, through an office supplies catalogue. Here, between the covers, are the tools of office-ness: a taxonomy of objects that inform, instruct and format our behaviours and activities. Overnight shipping promises that all this abstract serenity of boxfresh office-ness is ready to deploy to any location on the surface of the planet.

These are the most generic and ubiquitous of objects. From a design point of view their authorship is unattributed and for all they do to lubricate the smooth functioning of society (no exaggeration: how quickly do you think civilisation would fall without the hole punch or the stapler?) they are mostly uncelebrated.

Of course, there is also a high architecture and design tradition of workplace design. In fact, architecture and design are intrinsically linked to establishing ways of working. Perhaps it’s the typology where the inherent politics of spatial design become most visible, like a junkie’s raised vein. Architecture’s ability to spatialise hierarchies, to organise and then physically manifest power, makes it a central activity in the conceptualisation and reality of contemporary work. Workplace design implicates architecture.

Sam Jacob on the "tyranny of fun" in office design

Frank Lloyd Wright’s Great Work Room at the Johnson Wax factory (above) is the ground zero of modern bureaucratic space. Here we see the letter-typing clerk-ism necessary for a global cleaning product corporation manifested into sublime architectural form, its open plan made possible by giant mushroom-shaped columns pushing up a ceiling though which light filters down over orderly rows of desks.

We fast-forward in a Mad Men/IBM blur through an age of Miesian office towers whose blank replication expressed and enacted the high corporate era where one square metre replicates another, one floor is the same as another, one corporate man is like another.

We witness the way the Big Bang financial deregulation of the Thatcher era redrew floorplates to deep-plan flat floors, turning offices into vast interior landscapes whose horizons disappear into fluorescent haze. So far, so inevitable: it’s a straight-forward expansion of corporatism into space.

But post Big Bang something strange happens to offices. Instead of looking like offices, they start to appear to be anything but offices.

The Big Bang (27 October 1986) was the moment when we fully entered the post-industrial era, when the very idea of work radically changed. It was the moment when activities like media, advertising and music were dubbed “creative industries”, repurposing the term from traditional industrial environments – factories or mines for example – which were simultaneously being closed either out of financial or ideological necessity. In late capitalism’s hall of mirrors, it’s no doubt inevitable that the image of work should invert to that of non-work.

Sam Jacob on the "tyranny of fun" in office design

The post-industrial workspace is, I would argue, defined by two distinct visions. First is Frank Gehry’s office for Chiat Day, Los Angeles (above). This project – from its giant binoculars by the sculptor Claes Oldenburg to its cardboard cave – conceives the office as a form of installation art, a landscape of endless difference. It represents the workplace as a non-stop experience that reinvents work not as a task but as pure self-expression.

The other vision of the post-industrial office came from the interior-design-meets-managment-consultancy of architect Frank Duffy & his firm DEGW. Here quantifiable metrics and business psychology met colour schemes and bean bags in a cocktail that appealed directly to business’s unending appetite for theories, strategies, quackery and god knows what else. Just look at the business shelves of a bookstore for more evidence of this. There’s more superstition in business than in the astrology page of a tabloid newspaper, more faith-over-reason than in the queue for a fairground fortune teller, more self-obsessed introspection than on a therapist’s couch.

Sam Jacob on the "tyranny of fun" in office design

A third model was developed, (with full disclosure, by my own firm, FAT) for Amsterdam-based communications company KesselsKramer in 1998 (above). The design deployed, in the already incredible interior of a church, fragments of other environments: lifeguard towers, Russian wooden forts, garden sheds, patches of football pitch and a picnic table extended to boardroom size. The thinking was twofold. These surreal juxtapositions would act as a landscape within which the culture of the company could be manifested spatially and organisationally. At the same time, its explicit references to a range of other types of place: home, park, sports field and so on, disrupted conventions of workspaces. It was, at the time, a determined antidote to the slick working environments of advertising and communications offices.

All three examples have trickled into the mainstream, spawning the ubiquitous astroturfed, supposed fun palaces that characterise digital, media and communication office design. Plastered with domestic wallpapers that have long since lost their edgy irony, punctured by playground slides linking one floor with another, their forced entertainment has a sinister tone. These are places of perpetual adolescence, whose playground references sentence their employees to a never-ending Peter Pan infantilism.

These spaces of west-coast-uber-alles business ideology might be seen as a denial of the very real power structures inherent in labour relations. And their denial of these dynamics through apparent fun and the sensation of individualism could be seen to operate as a form of oppression. More fundamentally sinister is the idea of work colonising the real spaces of intimacy and freedom: when your office resembles all the places that you go to escape work, maybe there is no escape from work itself.

So perhaps, now the tyranny of fun is all played out, we should take Ginckels’ lead. Maybe it’s only by looking hard into the generic-ness of workplace design that we can find ways of really disrupting ideologies of work for the better. Grab your hole punch and a lever arch file and pin a note to the hessian pin board: declare a moratorium on slides in offices.


S.P.A.M. Office is at ANDOR Gallery London until 9 March 2013.

Sam Jacob is a director of architecture practice FAT, professor of architecture at University of Illinois Chicago and director of Night School at the Architectural Association School of Architecture, as well as editing www.strangeharvest.com.

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are fundamentally sinister”
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Hypernuit Offices by h2o Architectes

Walls, shelves and desks are all made from piles of modular blocks at this office in Paris by French studio h2o Architectes (+ slideshow).

Hypernuit Offices by h2o Architectes

As the workplace for creative agency Hypernuit, the office occupies a ground floor unit that is visible to the street through floor-to-ceiling shop windows.

Hypernuit Offices by h2o Architectes

h2o Architectes were asked to create workspaces for five people, plus a small meeting room. “The refurbishment project had to reflect the dynamic and innovative spirit of the agency with a serene and contemporary space,” explain the architects.

Hypernuit Offices by h2o Architectes

The muted grey blocks come in a mixture of shapes and sizes, and are piled up around the room to define separate areas for each occupant. Shelves surround the desks to offer seclusion, but each one also faces out into a central corridor.

Hypernuit Offices by h2o Architectes

“The balance of these elements and the different scenarios help to define hierarchy and priorities,” the architects told Dezeen. “The modules have different shapes and proportions so that they can be used for as many functions as you can imagine.”

Hypernuit Offices by h2o Architectes

The white interiors of the blocks give a second tone to the plain grey furnishings, offering a simple backdrop to the colourful books, plants and stationary that were inevitably added afterwards.

Hypernuit Offices by h2o Architectes

As well as the usual storage areas, the space incorporates display boards for temporary photography exhibitions.

Hypernuit Offices by h2o Architectes

All of the modular parts were constructed in the workshop then assembled on site to ensure a speedy construction process. The arrangement can also be reconfigured to adapt to future needs and changes.

Hypernuit Offices by h2o Architectes

Architects Charlotte Hubert and Jean-Jacques Hubert launched h2o Architectes in 2005. Antoine Santiard joined them in 2008 and the team have since completed an apartment in Paris for a comic-strip collector and a garden pavilion where furniture forms the entire interior. See more architecture by h2o Architectes.

Hypernuit Offices by h2o Architectes

Photography is by Julien Attard.

Hypernuit Offices by h2o Architectes

Here’s a project description from h2o Architectes:


Hypernuit Offices, Paris

Context

The project takes place on the ground floor of a building of flats, behind a large window looking out onto the Clignancourt Street. The office space to create has a single orientation; it is a well-lit, plainly treated volume with a simple geometry. The commission consisted in fitting-out an office space including five identical desks, a common meeting room and shared facilities.

Hypernuit Offices by h2o Architectes

Hypernuit is an agency employing different people as artistic directors, graphic designers and workers in public relations. The refurbishment project had to reflect the dynamic and innovative spirit of the agency with a serene and contemporary space.

Hypernuit Offices by h2o Architectes

It also had to include a maximum of shelving for storage, the creation of exhibition walls for the display of photography shows. The schedule for the building works was very tight.

Hypernuit Offices by h2o Architectes

h2o architectes created for these offices a sort of indoor landscape thanks to a play with blocks.

Hypernuit Offices by h2o Architectes

These volumes of varied form and size constitute the living space for each person working there. Their adjunction and combination help compose the furniture, the desks, the separation and exhibition walls, the coffers etc.

Hypernuit Offices by h2o Architectes

The different parts were made in a workshop to save time on the building-site. The unitary treatment of the floor and of the furniture responds to the demand of a serene atmosphere.

Hypernuit Offices by h2o Architectes

The space is enlivened by the white color of the thickness of the different blocks and of course by the books and objects brought by each user. Each desk benefits from both openness towards the shared space and a more private area which can be modeled by a play with void and volume.

Hypernuit Offices by h2o Architectes

Design Architects: h2o architectes
Program: Development of an office space for five desks, meeting room and shared facilities
Location: 72 Rue Clignancourt, Paris 18th, France
Client: Private, Hypernuit
Area: 65m²
Date: Delivered January 2013

Hypernuit Offices by h2o Architectes

Above: floor plan

Hypernuit Offices by h2o Architectes

Above: cross section

Hypernuit Offices by h2o Architectes

Above: 3D model view one

Hypernuit Offices by h2o Architectes

Above: 3D model view two

Hypernuit Offices by h2o Architectes

Above: typical modular desk units

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by h2o Architectes
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Google reveals plans for vast new California campus

Google plans huge Bay View campus

News: Google has teamed up with global architecture firm NBBJ to design a new 100,000-square-metre campus for San Francisco Bay, California.

The new Bay View campus marks the first time Google has designed its own offices from scratch rather than taking over existing offices and refurbishing them to meet its own needs. It will be more than twice the size of the company’s existing headquarters at the nearby Mountain View Googleplex.

The initial rendering, which the internet giant previewed in US publication Vanity Fair this week, shows a cluster of bent rectangles organised to form large and small courtyards. The nine structures are all connected by bridges, one of which leads to a green roof with a cafe and meeting space, while all cars are hidden from view.

To convey its needs to architects NBBJ, Google gathered masses of information on how its employees work and what kind of spaces they want. “We started not with an architectural vision but with a vision of the work experience,” according to David Radcliffe, a civil engineer who oversees Google’s property. “So we designed this from the inside out.”

No employee will be more than a two-and-a-half minute walk from any other to encourage a “casual collision of the workforce” and the spread of ideas throughout the company, said Radcliffe.

Google plans huge Bay View campus

Social media giant Facebook is also planning a new campus in the Bay Area, which has been designed by architect Frank Gehry to be the largest open-plan office in the world, while Apple is currently constructing its own hoop-shaped headquarters by Foster + Partners in Cupertino, California.

Last month Google purchased nearly a hectare of land in London’s King’s Cross Central development, where it plans to build an enormous headquarters for its UK operations. Sources told Reuters that Google’s £650 million investment in the site could be worth up to £1 billion when the building is complete in 2016.

This week Google posted a video preview of its new Google Glass technology, the voice-controlled wearable headset that can take pictures, record movies and search the web, and invited “creative individuals” to apply to get their hands on one.

Other Google campuses we’ve featured on Dezeen include the firm’s garden-themed London headquarters where staff can grow vegetables in allotments and its Tel Aviv campus where slides connect the different floors – see all projects by Google.

Image by NBBJ.

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new California campus
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