Jan 18
Nike Run Bench
Posted in: Annie Chiu, runSe si corre, non c’è tempo di sedersi. Concept per Nike pensato da Annie Chiu.
Dec 27
Dunk NG Golf Collection
Posted in: dunk, golfQualcosa mi dice che l’anno prossimo sentiremo parlare molto di Golf. Questa versione di Dunk hanno la suola tacchettata pronta all’uso. Sul campo pratica saprete dire la vostra.
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Dec 09
Nike Air Flow ‘Volt Cherry’
Posted in: air flow, Volt CherrySe non avete ancora schiumato, questa è la Nike Air Flow, colorazione Volt Cherry. In arrivo nel 2012.
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Nov 29
Air Max Light VNTG
Posted in: air lightQuesta è la versione vintage della Air Max Light. In uscita il mese prossimo.
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Oct 18
Ellie Goulding – Music Runs Ellie
Posted in: ellie goulding, runsUn programme vidéo produit par AKQA autour de la collaboration entre Nike Running et la chanteuse anglaise Ellie Goulding. Un film de présentation axé sur sa musique et sa tournée à Los Angeles, New York et Londres, en parallèle à ses entraînements de running en Nike +.
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Sep 13
Ari Marcopoulos documents NYC’s incognito surfing community in his upcoming solo show
Photographer Ari Marcopoulos, who got his start as an assistant to Andy Warhol, documents the diverse and often gritty subcultures of American youth. His new solo exhibition, “Dark Sun”—opening tonight at Nike’s Bowery Stadium in NYC—casts an eye on the lesser seen community of surfers who call America’s largest urban metropolis home. Shot on 35mm over just two weeks, Dark Sun takes a raw look at a handful of New York’s surf breaks and the people who ride them.
The sculptural wave installation of the Bowery Stadium, thoroughly thrashed by members of the local skate and surf community, offers a complimentary backdrop for Marcopoulos’ grainy black-and-white photography. A calm sense of spirit can be seen in his portraiture, as each subject conveys the strong sense of confidence and enigmatic style of East Coast surfing.
Dark Sun will be on display at Bowery Stadium through 26 September 2011. For those in NYC this evening, make sure to swing by for an opening night celebration of East Coast surfing with a live performance by Hanni El Khatib from 7-9pm.
Sep 11
We Run Paris
Posted in: km, leg, we run parisVoici le nouveau spot et la dernière campagne publicitaire produite par LEG pour Nike, qui invite les Parisiens à venir courir un 10Km en plein cœur de Paris le mois prochain. Fubiz est partenaire de ce parcours de course, à découvrir en images et vidéo dans la suite de l’article.
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Sep 08
Nike release the Air Mag
Posted in: air magChe sia arrivato il momento tanto atteso? Pare proprio di si, le fantomatiche Nike MAG “McFly” sono state prodotte in 1500 esemplari e rilasciate oggi a Los Angeles. Saranno battute all’asta su ebay fino al 18 settembre, i proventi delle vendite andranno a favore della The Michael J. Fox Foundation per la ricerca sul morbo di Parkinson.
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Sep 08
Nike Mag
Posted in: costumes, limitededitions The future arrives in the present with a charity auction of 1500 pairs of long-coveted sneakers
Twenty-two years ago a film about time travel gave us a glimpse of the now not-too-distant future. The 1989 Back to the Future sequel looked forward to 2015, capturing the imaginations of kids like us who dreamed of one day riding their own hover board in self-lacing sneakers like Marty McFly. Those sneakers, a concept created by Nike’s own design head Tinker Hatfield alongside the film’s production team, went on to provide fodder for millions of clicks worth of Internet speculation, a petition and even DIY mock-ups. Today, this past vision of the future becomes a reality as Nike launches the Mag. Continuing to push the boundaries of limited editions, auctions and charity, 1500 pairs of the shoes will be available by auction only with the potential to raise $100 million for The Michael J. Fox Foundation for Parkinson’s Research through a matching donation by Google’s Sergey Brin.
As Nike’s guest, I was present for the launch of this project in Los Angeles’ Universal Studios. A tour of the lot reminded us about the magic of movies, a point Hatfield reinforced by describing the original Mags’ oversized battery pack that bulged out of Fox’s back pocket—off camera, of course—to light up the LEDs in the shoes.
Nearly identical to the ones Fox work in the film, the shoes even include the LED panel in the sole and electroluminescent logo in the strap. Today’s version has a small internal battery hidden in each featherweight shoe. The glowing features last up to five hours per charge and the plug port neatly tucks away under the cuff.
Unfortunately, despite Nike filing the Automatic Lacing System patent back in 2009, the power laces detail from the film shoes didn’t make it to the production model. Given that feature shows a poetic respect for the needs of people suffering from the limited muscle control Parkinson’s Disease inflicts, Hatfield simply commented, “It’s not 2015 yet,” alluding to a future refresh of the Mag.
Back to the Future fans, sneaker-heads and philanthropists are invited to bid on the Mags in a series of one-day auctions that starts tonight at 11:30pm EST at nikemag.ebay.com and will run until 18 September 2011. To box out the typical reselling bonanza and ensure maximum dollars are contributed to to the cause, no pairs of shoes will be shipped until all 1500 pairs are sold. All proceeds will go to The Michael J. Fox Foundation and will be matched by Sergey Brin.
All photography by Josh Rubin
Update: 19 September 2011
It looks like the total raised on eBay alone was $5,695,190.53 (before live auctions and matching grants)!
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