HP Pledges $5 Million to Help Newseum Get Newsier, More Museum-y
Posted in: UncategorizedWe’re still trying to get past its unfortunate name, but since opening in 2008, the new and improved Newseum has made a real splash on the National Mall. Now the 250,000-square-foot, seven-level institution is making headlines with a freshly inked partnership with HP. The embattled tech company, which last week appointed former SAP CEO Leo Apotheker to replace Mark Hurd as its CEO and president, is underwriting a new, interactive media gallery in the Newseum. Expected to open in early 2012 on the museum’s fourth floor, the HP New Media Gallery will allow visitors to explore technology’s impact on how information is reported, distributed, and accessed. HP will contribute $5 million over the next 10 years to underwrite the gallery, which will continually change to reflect the ever shifting and occasionally shifty media landscape. Think massive HP touch screens that offer customizable mixes of grainy historical footage, iconic photos, and streaming live Twitter feeds (sample tweet: “at Newmusem (sp?) exploring technology’s role in the democratization of content & news! anyone know where 2 get good burger nr white house?”).
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