Hasta La Ideas

I find it ridiculous that Pantone sells accesories that barely match their own color codes.

From their website:
Pantone, Inc. is the world-renowned authority on colour and provider of colour systems and leading technology for the selection and accurate communication of colour. The PANTONE Name is known worldwide as the standard language for colour communication from designer to manufacturer to retailer to customer. With 40 years of experience, we are the worldwide market leader in colour communication and colour technology for the graphic design, printing, publishing, textile and plastics industries.

To sum it up: they know color, right?
Ahh, – NO!

On the mug there’s a label with the following:
Pantone Colour identification is solely for artistic purpoises and not intended to be used for specification. Refer to current Pantone Colour publications for accurate color. Whaaat?

So do they do calibrated color or not?

You are hurting your brand selling products that make a promise and don’t deliver. I know that one of the hardest things to do is color match in different materials. But come on…

A coffee mug with a disclaimer is bullshit.

my other Pantone post

Before material tech advances to the immaterial we’ll have seamless transitions between bodily surfaces.
Seamless joins frameless and shiny as another check-mark in our search for superficial (aesthetic and otherwise) resolution (closure and otherwise).
Aircraft makers realized early on that gap-less glass and metal solved aerodynamic and structural issues…. and if it flies it swims.

Crystal dissolves into wood into transparency and opaqueness.
A sponge melts into cold hard marble.
This translate well to touch…

The non-seam hides a secret inside a balloon of slick dripping lust pleasing our human need for softness.

It’s a pity that the F1 rift has been bridged.
I eagerly awaited a new powerful top of the world car competition that would emerge from the wrecked championship.
Now, we’ll have an edgier crisper version of the same old boring thing.

The most talked about theme today is cars.
Limit technology? Push it? Is this piece legal?

Pilots while important, have been relegated to the “we already know your amazing fucking talent, but the difference is the cars” corner. Will they become redundant?

We want a simple competition:
Daring pilots, fast cars, and the advancement car/machine tech.
Let’s involve universities!

The cars///

1 Unlimited engine/s:
Gas, electric, hydrogen, whatever.
Efficiency and economy will grow Darwinianly alongside a strong ecological element that everybody wants.

2 Teardrop/wedge shape:
Clean aero, no spoilers.

3 Mystery area:
The area under the car is open to any aerodynamic invention.
Do as you please, don’t risk the pilots life by design.

The secrets of the underside will infuse the season with a fresh razzle dazzle of teams hiding shapes by painterly deceit. Think of it as the sailboat race-like mystery encircling fin-keel profiles.

4 Four open wheels:
Set at regulation distance between themselves.
Slick tires, no rules on manufacturing.

5 Aerodynamic/energy generating wheels:
No protrusions outside the tire rim.

6 Electronics and mechanics:
Traction control, ABS, active suspensions and whatever they come up with next.

7 Last but not least: Safety.
Develop better airbags, decelerators, and protectors for crashes.

F1 should entertain us while pushing technology forward.

It’s hard to conceive of ideas while avoiding gravity, fragility, and structure.
Bridge makers, furniture builders even bakers swear by these rules.
Humanity depends on them.

If you ignore physics, things tend to break or malfunction.

Why are we (designers) trying so hard to render reality when we could be working on fantasy?

It can be read as a banal aesthetic exercise, but material tech will surely catch up.
Today’s imaging is tomorrow’s table.

I want to create and enjoy the intangible.
The elusiveness of only existing as digital gives it more power.

Let’s make trashbytes, with unlimited potential.
No materials is lost, and the costs is only a few burned brain cells and a chunk of the electric bill…