Hasta La Ideas

Voici cette présentation qui tente de reprendre 15 faits importants du monde digital et de la consommation des médias afin d’essayer d’imaginer leurs évolutions à l’horizon 2015. Graphiquement très réussie, cette vidéo intitulé Digital Life est à découvrir dans la suite.

Previously on Fubiz

• PolyPly Concept
• Ecco Vehicle
• inspiration – is no silent

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From Madonna to Al Gore, how one publisher reimagines books for the digital age

Charlie Melcher is, in his own words, a man of eclectic tastes. With a hand in some of pop culture’s most influential phenomena, from “South Park: A Sticky Forms Adventure” to Al Gore’s “An Inconvenient Truth,” Melcher has been redefining the publishing industry since graduating from Yale University in 1988. Conceptualizing projects like Madonna’s controversial “Sex” book is practically old hat to Melcher, who spearheaded the tome when he was with Calloway Editions. The progressive publisher explains the choice was obvious, “Madonna was going to get naked in an amazing book of erotica. What was not to like?”

Melcher worked his way up the ranks after college, re-launching what he’d called Melcher Press as Melcher Media in ’94, where he patented the technology behind DuraBooks. Waterproof, synthetic paper made of nontoxic resins and inorganic materials instead of wood pulp, the infinitely recyclable pages make for ideal beach reads or field guides. The technology also came into play for William McDonough and Michael Braungart’s environmentalist design manifesto,
“Cradle to Cradle.” Like Melcher, the game-changing book preaches a new kind of industrial sustainability—one that incorporates eco-consciousness from the ground up.

From the ground up is exactly how Melcher Media approaches all of its projects,
shepherding a new publication from its inception through various print and digital
incarnations. Working on “An Inconvenient Truth,” Melcher took Al Gore’s next project one step further, developing iPhone and iPad apps called “Our Choice: A Plan to Solve the Climate Crisis.” The richly-colored pages, filled with interactive infographics, animations, maps and documentary footage, are all accessible with a swipe of a finger.

“For the last 20 years, I’ve labored to break out of the confines of the two-
dimensional Flatland of the printed page and redefine books as multi-sensory
interactive experiences,” Melcher said. The phrase that he uses, “deep
marketing,” is a type of marketing that creates a unique, immersive experience that
a reader will seek out on his own, which can range from reading a DuraBook in a
bubble bath to flipping through maps of Africa on the iPad while on the train to work.

If working on Gore’s books wasn’t enough of an indication, Melcher also exercises his strong interest in sustainability with his position on the advisory committee for Green Press Initiative and FSC certification for Melcher Media. Clients like HBO and MTV may seem off-brand, but Melcher insists, “The projects that we do are all things that I, or my staff, are personally passionate about. We love high culture and low culture. If it is [a book on] a serious subject, we try to find approaches that will make it as impactful and appealing to as large an audience as possible, and if it’s a pop culture project we try to find the angles that will make the most high-quality and innovative version available.”

As Melcher Media’s website points out, books have basically remained the same since the invention of the Gutenberg Press. If phones and other communication
devices have to keep updating themselves, there’s no reason why this venerable
technology should have to stay the same. “Pop-up books for adults, books with
sound chips and 3-D glasses and now interactive media-rich apps are all examples of an effort to reinvent the book in the digital age.”

The Audi Icons series, inspired by the all-new Audi A7, showcases 16 leading figures united by their dedication to innovation and design.

A WiFi-enabled hard drive serving computers and mobile devices alike

Launching today, the new GoFlex Satellite wireless hard drive from Seagate enables users to wirelessly stream movies, music, photos, and documents directly to their mobile device or computer. While the drive comes with a companion app, it also works seamlessly through any web browser. Five hundred GB of storage, up to five hours of streaming battery life and the ability to serve content to multiple connected devices at once make this hard drive great for families and workgroups alike.

The beauty of the GoFlex Satellite is that it creates its own Wi-Fi network, so there’s no outside internet source required, allowing users to connect to their media wherever they may find themselves. Just set your network to “GoFlex Satellite” and type in any URL to be automatically redirected to the GoFlex Satellite media browser, once there you’re set to browse all of your media freely. Plus, with a range of 150 feet, you’re welcome to move about freely without being tethered to the satellite itself.

To help make everything run more smoothly Seagate offers a free app for iPad, iPhone, and iPod touch. The GoFlex Media app makes for an easy, user-friendly way to browse your media library by category or keyword search. To load to the Satellite, you can connect it to a computer like any other hard drive using USB.

Selling for a respectable $200 the GoFlex Satellite comes with a 3 year warranty and both wall and car chargers that while not in use can charge your USB compatible smartphone as well. Take a look at Seagate’s wheretobuy search to find one for yourself.

New Al Gore app spearheads the future of interactive books

Based on a fantastic user interface designed by Mike Matas, co-founder of Push Pop Press, Al Gore’s 2009 book “Our Choice” has been reinvigorated for the iPad as an app that launches today. We previewed the new version, produced by Rodale and Melcher Media, which lays out Gore’s take on the looming global climate crisis in a beautiful interactive format that allows the user to pinch and swipe their way through pages, infographics, videos and images.

The app opens with an introduction from the former Vice President who also offers a brief tutorial, which is helpful but inessential, thanks to the intuitive controls built into the application. A simple swipe left or right navigates between chapters and also turns pages within the app. Enhanced by a continuous bar along the bottom, you can quickly skip to interesting pages or images that catch your eye.

You can interact with any element within the pages; a quick two-finger pinch will pull out infographics or pictures, expanding them to full-screen. All of the expandable elements also contain geotags that display on a global map, giving the user a vision of how the facts presented fit into the big picture. Some infographics and videos contain further interactive features, letting users focus on certain areas or concepts.

A shining example of the potential of interactive media on the iPad, the dedication of the development team shows in how the app clearly presents the story, while enhancing the user experience with simple, elegant elements, without being overbearing or sluggish. In all, it’s an excellent demonstration of how to merge old and new media to produce an engaging, informative publication.

Pick up your copy from iTunes for $5.

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