Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

An inflatable naked man bulges against the walls of this gallery where visitors can stay the night, either on the floor of one gallery or in a van outside.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

The sculpture forms part of current exhibition Too Fat To Fail by artist Jeremie Maret, who founded The Proposal gallery in Zurich alongside partner Lenny Staples.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

Designer Christian Weber of Plasma Design helped to create the two makeshift double bedrooms, where plain white bedding provides basic accommodation for both artists in residence and visitors who want to watch exhibitions being installed.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

Guests can pay to stay during any future exhibitions and are treated to welcome and goodbye drinks, breakfast and the use of gallery-owned bicycle.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

Some other unusual hotels we’ve featured include one modelled on a shipping warehouse and another inside a giant bird’s nest – see all our stories about hotels here.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

Photography is by Benjamin Hofer

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

Here’s some more text from The Proposal:


Residence in art:

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

THE PROPOSAL offers two unique accommodations during the exhibitions.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

Choose between our Peugoet J7 bus (1977) and the proposal bedroom situated in a separate room in the gallery itself.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

Both rooms offer a warm and cozy queen-size bed for two guests.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

THE PROPOSAL presents six ideas that combine art and hospitality starting in November 2011.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

The exhibition space will be used to create a prototype version of possible artwork.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

THE PROPOSAL allows the visitor to discuss and experience ideas during the exhibition.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

“THE PROPOSAL showcases concepts by artists to prospective buyers. proposals are key steps in the realization process of artwork.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

The value of a proposal should become more relevant than the actual price of a purchase.” Based on Larry Newman.

Too Fat To Fail at The Proposal by Jeremie Maret, Lenny Staples and Christian Weber

House for Three Sisters by Drawing Notes

House for Three Sisters by Drawing Notes

Curved alcoves nestle into earthquake-resistant walls at the rear of this renovated house in Tokyo.

House for Three Sisters by Drawing Notes

Japanese architects Drawing Notes completed the two-storey interior in 2009, which included replacing a series of ground floor rooms with an open-plan living area.

House for Three Sisters by Drawing Notes

The left-hand recess in this room frames a window and dining table, while the one on the right surrounds glass doors leading out to the garden.

http://www.dezeen.com/?p=177963

In-between, arched openings lead into an enclosed cubbyhole, which is used as a computer room.

House for Three Sisters by Drawing Notes

Following the devastating earthquake in the Tohoku region of Japan at the start of this year we’ve published a few residences with quake-resistant structures – see our earlier stories about a house with a bevelled cantilever and another that branches into four blocks.

House for Three Sisters by Drawing Notes

Photography is by Koichi Torimura.

Here’s a little more text from Drawing Notes:


This house where three sisters and their parents live is located in a quite residential area of Tokyo, Japan.

Since it was built 60 years ago, this house has gone through a number of extensions to meet the family’s changing needs and lifestyle. However, the family finally found it too old to continue to live in without extensive repair and renovation. Having very strong attachment to the house, the family decided to reinforce the structure, while keeping the silhouette and three sisters’ favorite red-tiled roof, and completed renovation so it would match their present lifestyle.

House for Three Sisters by Drawing Notes

In order to create a space where family members can naturally come together, we combined small rooms on the first floor into one, spacious well-lit living-dining room.

House for Three Sisters by Drawing Notes

We arranged quake-resistant walls on both sides of the window to secure a large space while reinforcing the structure, which resulted in the void surrounded by those walls. The family plans to use this void as a closet and a computer room.

House for Three Sisters by Drawing Notes

The space by the window with wall niches creates a comfortable corner filled with lights.

The small computer room in the void makes a perfect work station where one can focus while still feeling the presence of the family members around.

House for Three Sisters by Drawing Notes

The bathroom,/laundry room, rest room and kitchen are arranged in a manner in which one can access the kitchen directly from the laundry space passing the rest room. When the rest room is not used, the doors can be left open to provide a smooth traffic flow for everyday housework.

House for Three Sisters by Drawing Notes

Click above for larger image

Architect: Mitsuru Hirai + Sayu Yamaguchi[Drawing notes] Name Of The Project: House for Three Sisters
Location of the project: Tokyo, Japan
Construction nature: timber structure
Site: 174.48 m2

House for Three Sisters by Drawing Notes

Click above for larger image

Building area: 344.88 m2
Total floor area: 110.13 m2
No. of floors: 2F
Building function: house [Renovation] Completion: December 2009

Dezeen archive: fast food restaurants

Dezeen archive: fast food restaurants

Dezeen archive: following our stories on Burger King’s rustic refit in Singapore and McDonalds’ new look in France, here are some more designer interiors for restaurant chains including Little Chef, Pizza Express and Austrian chicken shops. See all the stories »

Burger King Garden Grill by Outofstock

Burger-King-Garden-Grill-by-Outofstock

Following our hotly debated story about the new-look interiors for fast-food giant McDonalds in France, here’s a revamped outlet for rival Burger King in Singapore that’s designed to imitate a garden. 

Burger King Garden Grill by Outofstock

Like McDonalds, Burger King want to appeal to families with children as well as to teenagers, so commissioned design collective Outofstock to update their restaurants.

Burger King Garden Grill by Outofstock

The Burger King Garden Grill features a plant-covered trellis ceiling, exposed brick walls and plant-pot pendent lamps.

Burger King Garden Grill by Outofstock

The dining area is filled with stick-back chairs more usually found in English kitchens and metal-framed wooden dining tables inspired by camping furniture, while sofas upholstered with outdoor fabrics line the walls.

Burger King Garden Grill by Outofstock

Posters advertising food are displayed in pictures frames propped up on wooden shelves.

Burger King Garden Grill by Outofstock

More restaurants incorporating the new design are scheduled to open in Singapore and Japan in 2012.

Burger King Garden Grill by Outofstock

Other designer updates to fast-food restaurants include a Little Chef outlet by Ab Rogers and a chicken shop in Munich by Ippolito Fleitz Group.

Burger King Garden Grill by Outofstock

Here’s some more information from Outofstock:


“BK Garden Grill” by Outofstock

Burger King Asia-Pacific recently commissioned Outofstock to design a pilot restaurant in Singapore. The goal of the project was to create a new interior identity for Burger King. Some key points mentioned by BK was that they wanted a warm and welcoming store that would appeal to a wide audience – teens, young adults as well as families with children – the design should stand out but at the same time be accessible for the man on the street.

Burger King Garden Grill by Outofstock

We started off by analysing the BK brand, it’s advertising visuals as well as its history. We noticed that one word that kept popping up was “flame grilled”, and we used this clue as a starting point. From collective experiences, our mental picture of flame grilling is closely associated with garden barbecues and camping cook-outs.

Burger King Garden Grill by Outofstock

These activities, often held with groups of family and friends, left indelible memories in our growing up years. This led us to name the project “BK Garden Grill”, which is based on bringing the garden, as well as colours and textures of the outdoors into the restaurant.

Burger King Garden Grill by Outofstock

We wanted to remind people of the joy of communal dining with family and friends in a warm and natural atmosphere, evoking memories of BBQ parties and summer camps.

Burger King Garden Grill by Outofstock

We also aimed at created a more personable and flexible space, where potted plants can be neatly arranged or randomly placed on wooden ledges along exposed brick walls and glass windows. Framed marketing posters placed on these wooden shelves can be changed or moved about easily. More objects can be added to the fray with time as the restaurant develops its own story.

Burger King Garden Grill by Outofstock

Custom designed lounge seats and ottomans are upholstered with outdoor fabrics that are water repellent. The lounge seating area is set against a collage wall of materials and textures, most of which are applied throughout the restaurant, from raw concrete to clay bricks, wood veneers as well as cork, blackboard, copper and brass. BK’s branding and slogans can be applied in a more engaging way with this material wall.

Burger King Garden Grill by Outofstock

An overhead “roof” trellis takes visual attention away from exposed services such as air-conditioning and kitchen exhaust trunking while also acting as cable trays for pendant lamps and spot lights. We suspended clay, concrete and aluminum pots as pendant lamps to add to the garden atmosphere.

Burger King Garden Grill by Outofstock

We designed simple metal framed tables whose structure is reminiscent of foldable camping furniture, but being very strong and easy to clean. We sourced for a traditional stick-back chair to complete the look of the restaurant.

Burger King Garden Grill by Outofstock

The pilot store was officially opened during the recent BK Asia-Pacific Conference in Singapore and was met with generally positive feedback. More Burger King outlets based on our “Garden Grill” concept are currently being built in Singapore and Japan, and will be open by early 2012.

Burger King Garden Grill by Outofstock

Catalog by Nendo

Catalog by Nendo

The window frame of this Beijing boutique by Japanese studio Nendo is repeated into the depths of the store.

Catalog by Nendo

Nendo designed the repetitive display system to recreated the experience of flicking through images on the pages of a catalogue.

Catalog by Nendo

See all our stories about Nendo here.

Catalog by Nendo

Photographs are by Daici Ano.

Here’s some more information from Nendo:


nendo’s a new shop design project in Beijing
“CATALOG” flagship store at Sanlitun Village

“CATALOG” store in Beijing

CATALOG is a Hong Kong-based sports fashion wear select shop with an emphasis on sneakers.

Catalog by Nendo

The Beijing store is their first foray into China.

Catalog by Nendo

The company’s name, CATALOG, reflects its philosophy:
treating brands with different outlooks equally, and actively suggesting ways of coordinating items from
different brands to its customers.

Catalog by Nendo

We wanted to recreate the specificity and attraction of a catalogue in our store design.

Catalog by Nendo

A store’s ‘face’ is its windows. We ‘copy-pasted’ the store window over and over again, creating a spatial experience similar to flicking through the pages of a catalogue.

Catalog by Nendo

The entire store becomes a series of show windows, and every item is in the spotlight.

Esprit Lighthouse store by Reich und Wamser

Esprit Lighthouse store by Reich und Wamser

German designers Reich und Wamser have completed a Cologne store with exposed brick walls and gauzy curtains for fashion brand Esprit.

Esprit Lighthouse store by Reich und Wamser

The Lighthouse shop is furnished with walnut tables and cabinets that display an assortment of garments and accessories.

Esprit Lighthouse store by Reich und Wamser

Plants and flowers fill a courtyard-like room behind glazing at the centre of the store, which is naturally lit from a large skylight overhead.

Esprit Lighthouse store by Reich und Wamser

The translucent white curtains conceal a fitting room at the rear of the shop, where lampshades resemble upturned woven baskets.

Esprit Lighthouse store by Reich und Wamser

Another shop we’ve featured recently also has exposed brick interiors – see our earlier story about a skincare store in Tokyo.

Esprit Lighthouse store by Reich und Wamser

Photography is by Peter Janczik and Reich und Wamser.

Esprit Lighthouse store by Reich und Wamser

Here’s some extra text from Reich und Wamser:


Reich and Wamser developed the first lighthouse store for Esprit along the lines ‘back to the origins’.

Esprit Lighthouse store by Reich und Wamser

The new store, located on lively Ehrenstrasse in Cologne leads the customer back to the time when the label was founded in California.

Esprit Lighthouse store by Reich und Wamser

Authentic brick walls, genuine wood, a wintergarden with big skylights and flowers from the sunshine state create an honest ambiance.

Esprit Lighthouse store by Reich und Wamser

Appropriately to the current marketing campaign with Gisele Bündchen, a warm and laid back atmosphere pervades every detail of the store.

Esprit Lighthouse store by Reich und Wamser

Exquisitely crafted walnut furniture, custom made lighting fixtures, fine fabrics and selected souvernirs make you feel visiting your best friend at her attic home.

Esprit Lighthouse store by Reich und Wamser

Architecture/Design: Reich und Wamser, Düsseldorf

Esprit Lighthouse store by Reich und Wamser

Store Construction: Paul Serafini, Iserlohn

Esprit Lighthouse store by Reich und Wamser
Light: mylight-Lichtkonzepte, Lünen

Esprit Lighthouse store by Reich und Wamser

Click above for larger image

Esprit Lighthouse store by Reich und Wamser

Click above for larger image

Shine at the Leighton Centre by Nelson Chow

Shine at the Leighton Centre by Nelson Chow

If you liked the last monochrome boutique with a checkout in the changing rooms by architect Nelson Chow, here’s another one.

Shine at the Leighton Centre by Nelson Chow

Both stores were completed in Hong Kong for fashion brand Shine, who showcase clothing by different designers.

Shine at the Leighton Centre by Nelson Chow

Visitors enter through a faceted glass facade into a symmetrical gallery room at the front of store, where mannequins model new collections.

Shine at the Leighton Centre by Nelson Chow

Fluorescent tube lights are arranged into star-shaped patterns on the ceiling, while white shelves displaying bags and shoes create bright recesses along the black-painted walls.

Shine at the Leighton Centre by Nelson Chow

A staircase that appears to hover above the floor leads shoppers to the first-floor dressing rooms and sales area, where garments hang from suspended metal grids.

Shine at the Leighton Centre by Nelson Chow

Some other monochrome interiors we’ve featured include a hotel where statues have their heads in the clouds and a boutique filled with fake doors.

Shine at the Leighton Centre by Nelson Chow

Photography is by Dennis Lo Designs.

Here’s some more text from Chow:


Shine Fashion Store

Shine is one of Hong Kong’s most renowned high end multi-brand fashion stores, known for bringing pioneering foreign brands to the trend conscious locals. For the second shop located in the high traffic youth-oriented shopping district of Causeway Bay, the owner specifically requested for NCDA to produce a design that would reinforce the company’s identity as an avant-garde and experimental fashion store.

Shine at the Leighton Centre by Nelson Chow

Inspired by the name of the store, a 7m tall asymmetrical glowing star-like structure forms the primary street identity along Leighton Road, attracting both pedestrians and motorists.

Shine at the Leighton Centre by Nelson Chow

The pristine white shell embodies a black interior wall that further unfolds to create three main rooms: The entrance gallery, the upper level sales area & finally the dressing room. Equipped with 3 display platforms and suspended mannequins, the entrance gallery acts as an extension of the window display and forms a stage for the evolving seasonal Merchandise displays.

Shine at the Leighton Centre by Nelson Chow

The crystalline black wall unfolds to form a suspended stair leading to the upper level sales area, and a row of geometrically arranged fluorescent lights is placed above the stair to emit a cool futuristic sci-fi glow which goes in line with the progressive spirit of the clothing.

Shine at the Leighton Centre by Nelson Chow

The upper level sales area showcases the men’s and women’s ready-to-wear collections in the black crystalline niches on both sides.

Shine at the Leighton Centre by Nelson Chow

Special attention is given to the display of the latest pieces, which are suspended on two central uplit racks. Pieces from various designers are presented against a monochromatic background.

Shine at the Leighton Centre by Nelson Chow

A continuous metal edge above each niche allows for the flexible placement of magnetic brand tags in order to showcase the evolving selection of designers.

Shine at the Leighton Centre by Nelson Chow

Finally, the dressing room conceals the leather padded fitting rooms and cashier entrances behind a continuously folded kaleidoscopic mirror partition, forming the most intimate and private area within the overall shop.

Shine at the Leighton Centre by Nelson Chow

Inspired by music videos and computer generated effects, the dressing room enclosure creates a ‘hyper-real state’, where the customer can see multiple reflections of themselves at different angles in the mirror.

Shine at the Leighton Centre by Nelson Chow

The back lit stretched ceiling creates a false sense of depth to the 2m headroom yet provides abundant light to the person trying on the clothes.

Shine at the Leighton Centre by Nelson Chow

The design of the Shine flagship store in the Leighton Center showcases how the idea of a ‘shining star’ could be translated architecturally into a fashion retail space, creating a visually striking yet highly functional contemporary store.

Project Title: Shine Fashion Store
Location: Shop G09, 77 Leighton Road, The Leighton Center, Causeway Bay, Hong Kong
Design: NC Design & Architecture Ltd. (NCDA)
Design Team: Nelson Chow (NCDA)
Client: Shine Trading (HK) Ltd.

Patricia Urquiola Among New Members of Interior Design Hall of Fame


From left, David Kleinberg, George Beylerian, Nada Andric, and Patricia Urquiola.

The Interior Design Hall of Fame has welcomed four new members to its storied ranks: interiors whiz Nada Andric of Skidmore Owings & Merrill, importer and curator George Beylerian (founder of Material ConneXion and Culture & Commerce), interior designer David Kleinberg, and Patricia Urquiola, whose Milan-based design studio focuses on product design, architecture, and interiors. Interior Design honored the inductees last night at its 27th annual Hall of Fame awards gala, held at New York’s Waldorf-Astoria Hotel. Meanwhile, tonight the magazine moves down to Hall of Famer Frank Gehry‘s IAC building for its Best of Year Awards. Among the products and projects up for the honor are Andre Kikoski‘s warehouse-to-retail Wyckoff Exchange, the Rockwell Group-designed Untitled restaurant at the Whitney Museum, Karim Rashid‘s “Woopy” chair, and a pendant light from Yellow Goat Designs known as “Fat Fuzzy Thing.” Look for a full list of winners in the December issue of Interior Design.

New Career Opportunities Daily: The best jobs in media.

The 25hours Hotel Hafencity by Stephen Williams Associates

The 25hours Hotel Hafencity by Stephen Williams Associates

Architects Stephen Williams Associates have completed a hotel that looks like a shipping warehouse beside the harbour in Hamburg.

The 25hours Hotel Hafencity by Stephen Williams Associates

Named the 25hours Hafencity, the hotel features a ground-floor lounge with gridded markings on the floor and a conference room inside a freight container.

The 25hours Hotel Hafencity by Stephen Williams Associates

Visitors check in at a desk of plywood boxes and can pile up their luggage on industrial trolleys.

The 25hours Hotel Hafencity by Stephen Williams Associates

Each room comes with a trunk that hinges open to reveal a desk stocked with drinks, a logbook, information packs and electrical sockets.

The 25hours Hotel Hafencity by Stephen Williams Associates

A boxing punch-bag and bespoke sit-up chairs are all that comprises the hotel gym, but neither is sheltered from the rain.

The 25hours Hotel Hafencity by Stephen Williams Associates

A row of telephones boxes made from salt-bleached driftwood house Skype booths for guests, while a printer can be found inside a rusty metal cage.

The 25hours Hotel Hafencity by Stephen Williams Associates

The hotel is located in the Hafencity development area in southern Hamburg and is our second story this week from the district – see our earlier story about a canteen with a spotty ceiling and see all our stories about Hafencity here.

The 25hours Hotel Hafencity by Stephen Williams Associates

Here’s some more information from Stephen Williams Associates:


A modern maritime story: the 25hours Hotel Hafencity

Hamburg’s Hafencity is one of the most ambitious urban construction sites in Europe. A new district is emerging creating a lively city quarter, a microcosm of modern life where people come together, mingle, confer and celebrate. So it was the idea behind the new 25hours Hotel Hafencity to give this new district a new „living room“ in the heart of the Hafencity.

“We wanted to create a web of meaning with interrelating signs and symbols referring to seafaring and harbour life. A place where old and new stories come to life,” describes the British Architect and Designer Stephen Williams. It all began from the poems of Joachim Ringelnatz with the fictitious sailor Kuttel Daddeldu, a good soul who’s deeply rooted in the seafaring life, but also coarse and a little cheeky.

The 25hours Hotel Hafencity by Stephen Williams Associates

From the projects inception the idea of a multi-disciplinary team played an important role – The client was an integral part of the design team from day one and formed part of a creative collective co-ordinated by Stephen Williams Associates. The ultimate user-generated architecture where all participants bounced ideas within spacial structures – a storyteller, an event agency and an illustrator giving meaning at all levels. “We worked together like story editors in epic TV-series where a team of writers and professionals with different backgrounds fiddle about to get the perfect story that works at various levels: truly reflect life and it’s meaning,” says Stephen Williams. “It could be considered, that our role is a like that of director of space balancing narrative identity with feasibility and, on top producing unique ideas.”

Modern seamen or ‘maritime nomads’ have something in common with travellers, dubbed as ‘urban nomads’: mobility. In search of this spirit, Markus Stoll, a storyteller for brands, interviewed 25 international sailors in the Seaman’s Club Duckdalben in Hamburg. Passionate about the contemporary notion of the seafaring world, he adapted the first-hand accounts into semifictional stories that became one of the guiding themes of the hotel’s concept.

The seamen’s stories were illustrated by Jindrich Novotny and appear not only on wall surfaces but also in specially created log books in each room.

Guests when retreating to their rooms experience the intimacy of cabins. Conventional furniture replaced with built-in elements and a ‘travel trunk’ providing the visitor with all that they will require: information, log book, drinks, working space with writing instruments and electrical connections. The sea trunk and its contents evoke the emotion of a transitory existence, the seafarer now on land for a short period with all his belongings.

The 25hours Hotel Hafencity by Stephen Williams Associates

The hotel offers a classical typology of spaces but comes up with surprising interpretations. The rooms are cabin-style suites, the business center is called the ‘Radio Room’. Privacy is catered with 3 Telephone boxes built from salt bleached driftwood, to include skype. Business and private travellers alike have everything they need including a printer located in a rusty metal cage – the ‘Radio Room’‚ a communication point for a new breed of business traveller.

The ‘Hafen Sauna’ is on the rooftop built within a rusty container with panoramic views over the industrial harbour. It is the furthest from wellness that one could imagine. Fitness is achieved by punching a boxing bag and sit-ups on a specially designed seat from Stephen Williams has the roughness a sailor would appreciate. Not only that it is not protected from the Hamburg weather but even the showers are outside.

The ground floor, with discrete lobby, restaurant, bar and shop presents a comfortable version of harbour living, and is the hub of the hotel. It is a public space of inclusivity that invites guests or non-guests to stay and drop in.

There is no fear of being asked by some stiff concierge if you need any help, the buzz of the lobby is a democratic coming and going of all types, the staff in Breton shirts and red neckties augmenting a space with no sign of cliche. Furniture chosen by Connie Kotte  has the patina of years which makes it seem as this industrial space has been there for ever. The import export warehouse has become the living room in the Harbour city but here people are the commodities coming in and going, as it would seem with the natural elements of wind and tide.

The 25hours Hotel Hafencity by Stephen Williams Associates

Hapag-Lloyd, Hamburg’s well known shipping company kindly donated a shipping container which forms one of the conference rooms and overspill from the restaurant for larger groups. The movable container wall hoisted up to the ceiling to allow access, a reference to the nearby container cranes in constant movement.

Every seafarer longs for home: HEIMAT Küche + Bar is the restaurant of the hotel (in German ‘Heimat’ means ‘Home’) in an elegant industrial aesthetic. Warehouse shelves, rough wooden boxes, floor markings, stacks of oriental carpets and an eclectic range of maritime finds are not decorative but usable storage space for this multifunctional room. Furniture which can be stored, moved around and configurated when wished. Floor markings give an order to many different seating typologies.

“We want to create a space of cultural relevance”, summarizes Stephen Williams. “That for me is linked to the understanding of social structures and how people define themselves within space and how they relate to each other. I would term it ‘designing the invisible’  – spaces, not objects, provide the framework essential to influence human behaviour. Objects are just like characters in the script, they are not the story itself. It is the interplay that brings this to life, the context of spatial sequences. To achieve democratic spaces where everyone can feel comfortable and be who they are is worth achieving. Then we have created the true living room of the Harbour city.

Architecture can only be the backdrop for human activity and not an end in itself.The 25hours Hotel Hafencity is a place to interact, explore and to be oneself. And like all journeys the discovery of something new. A destination to be and start exploring by yourself.”

Kantoor IMd by Ector Hoogstad Architecten

Kantoor IMd by Ector Hoogstad Architecten

Dutch studio Ector Hoogstad Architecten have converted a former Rotterdam steel plant into offices filled with plastic bridges, potted trees and picnic benches.

Kantoor IMd by Ector Hoogstad Architecten

The three-storey building is the new headquarters for engineering firm IMD and is located beside the Maas river.

Kantoor IMd by Ector Hoogstad Architecten

Translucent acrylic encases new partitions and staircases all around the building, while roughly sawn timber is used for new floor surfaces and stair treads.

Kantoor IMd by Ector Hoogstad Architecten

Informal meeting areas are located in the spaces between rooms, where picnic benches and bright yellow chairs are arranged on mats printed with grass and flowers.

Kantoor IMd by Ector Hoogstad Architecten

Existing skylights allow daylight into these spaces, but are supplemented by light bulbs suspended from the exposed steel structure on yellow cables.

Kantoor IMd by Ector Hoogstad Architecten

Some other warehouse-like offices we’ve published include the headquarters for internet companies Dreamhost and AOL, which you can see here and here.

Kantoor IMd by Ector Hoogstad Architecten

Photography is by Petra Appelhof.

The following text is from Ector Hoogstad Architecten:


Steel plant becomes “playground for engineers”

The new premises of engineering consultancy firm IMd were opened recently in Rotterdam by alderman Jeanette Baljeu. IMd did not choose a run-of-the-mill working environment: a former steel plant was transformed in an unorthodox manner into a “playground for engineers”, as architect Joost Ector of the Rotterdam firm Ector Hoogstad Architects calls it.

Kantoor IMd by Ector Hoogstad Architecten

Recycling is a big issue in the Netherlands today. A large proportion of the building stock is vacant, awaiting renovation or re-allocation, including premises with unsuspected qualities just waiting for people with initiative who can spot this potential. So too this steel plant on Rotterdam’s Piekstraat; not an obvious location for an office, but enjoying a unique position with views over the river Maas. What made the building attractive to IMd was the vast space, dominated by an imposing steel structure.

Click above for larger image

Ector Hoogstad Architects (EHA) and IMd had already worked together on a large number of projects. IMd was also called in when EHA designed an office for itself in a former school building. This last collaboration inspired owners Remko Wiltjer and Pim Peters to look for unique premises for their firm too. They not only saw the advantages for their own organisation, but also realised that a striking property would help IMd to position itself even more clearly as one of the leading design engineering firms in the Netherlands. In conjunction with developer New Industry, they tracked down the former steel plant.

Kantoor IMd by Ector Hoogstad Architecten

Click above for larger image

Renovation of the existing shell of the building soon proved an unrealistic option, in both the technical and financial sense. Finally, a strategy was chosen whereby all the work areas were created on two storeys in air-conditioned zones against the closed end walls. From there, they look back into the hall, in which pavilions with conference areas were created, interlinked by footbridges and different types of stairs. The hall itself has become a weakly air-conditioned cavity, which lends itself very well to informal consultations, lectures, exhibitions and lunching, for instance. Large new windows in what was originally a closed facade, in combination with the existing skylights in the roof, provide daylight and magnificent panoramas over the water.

Click above for larger image

“It is an unusual layout for an office building, but it does have some big advantages. Users are not directed away from the organisation, but are continually in contact with its spatial and social heart. That stimulates encounter and involvement. It also gives the hall an optimum spatial tension: bridges, underpasses and stairs mean that you can stray and, in this way, experience the space and the people within it from ever-changing perspectives”, according to architect Joost Ector. “By not air-conditioning the whole hall, but just the pavilions, energy consumption was also reduced to a minimum. Combined with the decision to use light, recyclable materials, an existing building as basis and the positive boost for the surrounding area, that produces an extremely sustainable project.”

Kantoor IMd by Ector Hoogstad Architecten

Everything that was already there, such as the steel skeleton, the concrete floors and the masonry on the facade were just cleaned. New additions were made using a limited number of materials which are new, but which are very much in keeping with the industrial atmosphere; rough wood for stairs, clear glass and sheeting of transparent plastic. This sheeting makes the new walls nicely diffused, and even slightly “absent”. The consistent use of one colour – bright yellow – unites the whole even more.

Clients Pim Peters and Remko Wiltjer are more than satisfied: “If recycling is done really well, the final quality is better than that of newbuild. That’s the motto in our work, but we are experiencing that now for ourselves, in our own office. With the contrast between the new and the existing, EHA has introduced a sort of spatial ‘tension’, which it would have been impossible to come close to with newbuild. It’s very difficult to express what that means for the working atmosphere. But that it’s different than with a standard office, better and even more stimulating, is something we experience on a daily basis.”

Kantoor IMd by Ector Hoogstad Architecten

Project details:
Address IMd office: 77 Piekstraat, Rotterdam
Commissioning party: IMd Consulting Engineers, Rotterdam
Design: Ector Hoogstad Architects, Rotterdam
Project team (staff): Joost Ector, Max Pape, Chris Arts, Markus Clarijs, Hetty Mommersteeg, Arja Hoogstad, Paul Sanders, Roel Wildervanck and Ridwan Tehupelasury

Floor area (m2): 2014 m2
Start of design: August 2010
Start of construction: January 2011
Completion: August 2011
Construction sum: € 1,785,000

Contractor: De Combi, The Hague
Installation design: Unica, Bodegraven
Structural advice: IMd Consulting Engineers, Rotterdam
Building physics advice: LBP Sight, Nieuwegein
Fixed furnishings: Interior architects L.P. van Vliet, Bergschenhoek (sub-contractor of De Combi)

Furniture design: Ector Hoogstad Architects, Rotterdam
Electrical installations: Unica, Bodegraven
Lighting: Muuto, Philips and Lightyears via FormFocus, Zeist
Walls and doors: Qbic and Rodeca, Alphen a/d Rijn
Floors: Bolon via Brandt bv, Oosterhout, Ege via Onstein Textiel Agenturen, Blaricum
Movable furnishings: Drentea, Feek, Vitra, Wilkhahn and AVL via PVO Interieur zh, Pijnacker