Dominic Wilcox’s absurd inventions displayed in Selfridges’ window

The window of London department store Selfridges has been dressed with a selection of new inventions by British designer Dominic Wilcox, including a reverse listening device and binoculars for viewing the future (+ slideshow).

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Crystal Beard

Dominic Wilcox chose ideas from his Variations on Normal collection of absurd but logical inventions for the window display, which is part of Selfridges’ Festival of Imagination.

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Tea Cup with Cooling Fan

“The theme I was working to was extremely broad, simply ‘Imagination’,” Wilcox told Dezeen. “I started adding ideas into my sketchbook one at a time and eventually filled a few pages with a rough outline of thoughts. Once I started selecting materials and making the ideas into real objects they naturally changed and developed.”

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Potted Umbrella

His handmade sparkling beard is made from 2000 crystals and a Wedgwood cup and saucer has been modified to include a fan for cooling a piping hot brew.

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Bugle Alarm Clock

An umbrella with inbuilt flowers pots is designed so the user can water their plants and stay dry at the same time. The Reverse Listening Device – shown in the short movie above – allows the wearer to listen to sounds on their left side in their right ear and vice versa. “It was interesting to use the device and find out that it actually worked well,” said Wilcox.

Dominic Wilcox's Future and Past Binoculars
Future and past-viewing binoculars

He created a pair of binoculars through which the user could view the future and past, simply by inputting their chosen date and looking through the eyepieces.

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Spiked Tap

An alarm clock with a brass bugle attached to the side is powered by mini compressor to create a noise loud enough to ensure you wake up.

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Spiked Teapot

Metal objects are given a punk makeover by covering them in spikes include a faucet, a teapot and a hip flask.

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Spiked Brandy Hip Flask

Wilcox proposes attaching small aeroplane wings to the sides of London’s black cabs to alleviate the city’s traffic congestion.

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Flying Taxi

A suitcase with legs so it can walk on its own instead of being dragged along and toothbrushes with maracas on the bottom to make cleaning teeth more musical also feature in the display.

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Walking Suitcase

The items are suspended in the window beside bubbles of text to explain their functions.

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Toothbrush Maracas

Wilcox’s No Place Like Home GPS shoes are on display in Selfridges as part of the Imagine Shop curated by Dezeen, which also features an augmented reality watch store and giant yacht – watch our movie about the pop-up here.

Dominic Wilcox's Variations on Normal products displayed in Selfridges' window
Dominic Wilcox’s Variations on Normal products displayed in Selfridges’ window

Wilcox will give a talk about his creations and other work in the OMA-designed Imaginarium in Selfridges’ basement, at 12:30pm on 7 February.

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Virtual reality headset by BeAnotherLab lets users try swapping gender

Interdisciplinary art collective BeAnotherLab has developed a virtual reality headset that allows users to experience what it would be like to live in the skin of someone from the opposite sex.

Virtual reality headset by BeAnotherLab

The Machine To Be Another (pictured above) was designed by BeAnotherLab as a low-budget experiment that examines how people with different social, theological or cultural backgrounds can experience life from another’s perspective.

One of the tests conducted using the technology is called the Gender Swap experiment and invites users to discover, “what would it be like to see through the eyes of the opposite sex?”

Virtual reality headset by BeAnotherLab
Users trying out goggles and a headset that show what the other person is looking at

“Designed as an interactive performance installation, the Machine offers users the possibility of interacting with a piece of another person’s life story by seeing themselves in the body of this person and listening to his or her thoughts,” explained BeAnotherLab.

Users wear a pair of immersive goggles from virtual reality firm Oculus that display a video being transmitted in real time from a camera attached to another headset worn by a performer, who can be an actor or anyone interested in describing a particular aspect of their life.

The user and performer agree on a set of movements and actions and act them out at the same time in identical spaces, with the performer describing their thoughts or feelings about what they are doing and interacting with.

This audio description is picked up by a microphone worn by the performer and can be heard by the user through a set of earphones.

Virtual reality headset by BeAnotherLab
A wheelchair user and performer testing the headset

As well as enabling men and women to temporarily swap gender, performances have been arranged to allow people to gain insight into the bodies and minds of a wheelchair user and an immigrant in Spain. A mother and her teenage daughter have also tried out the headset.

“Our main interest through this approach is to use the Machine as a tool to help promote empathy among individuals of different social, cultural and ideological contexts,” said the designers. “However, we are also open to new points of views and interests that might be offered by the collaborators.”

Virtual reality headset by BeAnotherLab
The performer mimics the user’s actions so the user experiences what the performer sees

BeAnotherLab used readily available technologies including webcams, mobile phones with built in digital compasses for tracking movement, and Arduino microcontrollers to create the low budget set up, which will be made available online as an open source initiative.

Virtual reality headset by BeAnotherLab
The user sees their own image when the performer looks at them

The project is based on a field of neuroscience called ’embodiment’ that examines how the form of the body affects the way we think and act. The designers explained that they are interested in developing the project with psychologists and neurologists working in fields such as rehabilitation, body perception and conflict resolution.

Virtual reality headset by BeAnotherLab
A mother and her daughter testing the headset

The Machine To Be Another project was initiated by BeAnotherLab with support from Pompeu Fabra University in Barcelona and tested during a residency at L’estruch, a creative laboratory in Sabadell, Spain.

All images are courtesy of BeAnotherLab.

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Sensing Spaces exhibition opens at the Royal Academy

Architects including Álvaro Siza, Eduardo Souto de Moura and Kengo Kuma have taken over the galleries of London’s Royal Academy of Arts for an architecture exhibition that features a labyrinth of sticks, an inhabitable timber monument and a web of scented bamboo (+ slideshow).

Pezo von Ellrichshausen at Sensing Spaces
Pezo von Ellrichshausen – image copyright Dezeen

Opening to the public later this week, Sensing Spaces: Architecture Reimagined comprises a series of site-specific installations inserted into the main galleries and front courtyard of the Royal Academy, which are designed to explore the most fundamental elements of architectural space.

“Unlike almost any other art form, architecture is part of our everyday life, but its ability to dramatically affect the way we think, feel and interact with one another is often overlooked,” said curator Kate Goodwin.

Pezo von Ellrichshausen at Sensing Spaces
Pezo von Ellrichshausen – image copyright Dezeen

The first installation is a towering wooden structure by Chilean architects Pezo von Ellrichshausen intended to reveal parts of the gallery that are usually left unseen.

Pezo von Ellrichshausen at Sensing Spaces
Pezo von Ellrichshausen – photograph by James Harris

Four chunky columns each contain spiral staircases, leading up to a viewing platform positioned at the height of the gallery’s cornices. Here, visitors are offered a framed view of the room’s ornamental ceiling, before descending via a gently sloping ramp hidden within the rear wall.

Eduardo Souto de Moura at Sensing Spaces
Eduardo Souto de Moura – image copyright Dezeen

Portuguese architect Eduardo Souto de Moura has added a pair of concrete arches to two galleries within the exhibition. Constructed from a high-performance reinforced concrete, the arches mirror two existing doorways, but are positioned at an angle to align with buildings located outside the gallery.

Eduardo Souto de Moura at Sensing Spaces
Eduardo Souto de Moura – image copyright Dezeen

“This installation is about the permanence of form and continuity in architecture,” Souto de Moura told Dezeen at the press launch earlier today. “What changes are the materials, the construction system and, of course, the architectural language.

Kengo Kuma at Sensing Spaces
Kengo Kuma – photograph by James Harris

The piece by Japanese architect Kengo Kuma also occupies two rooms within the gallery. Designed to emphasise the importance of smell in architecture, the intricate bamboo structures are infused with aromas that Kuma associates with the house he grew up in. “The concept was to minimise materials but to maximise senses,” the architect told Dezeen.

Kengo Kuma at Sensing Spaces
Kengo Kuma – image copyright Dezeen

The first structure is positioned in the centre of the gallery and takes on the smell of hinoki, a kind of Japanese cedar often used in construction, while the second wraps around the edges of a small room and is infused with the smell of tatami, the traditional straw mats used as flooring in most Japanese houses.

Li Xiaodong at Sensing Spaces
Li Xiaodong – image copyright Dezeen

Li Xiaodong of China constructed a maze of hazel for his section of the exhibition. Visitors weave their way through narrow pathways with illuminated floors, eventually finding various wooden hideaways.

Li Xiaodong at Sensing Spaces
Li Xiaodong – image copyright Dezeen

Further on, the space opens out to a pool of pebbles. A mirrored wall allows the space to appear larger than it really is, while a small window offers an opportunity for a second glance on the way out.

Grafton Architects at Sensing Spaces
Grafton Architects – photograph by James Harris

The spatial qualities of light and shadow shaped the installation by Yvonne Farrell and Shelley McNamara of Irish firm Grafton Architects. The architects suspended large wooden structures from the ceilings of two galleries to recreate the experiences of both sun and moonlight.

Grafton Architects at Sensing Spaces
Li Xiaodong – image copyright Dezeen

Concealed lighting moves gently across the ceilings to subtly change the conditions of the rooms at different times, while benches encourage visitors to sit down for prolonged periods of time.

Diébédo Francis Kéré at Sensing Spaces
Diébédo Francis Kéré – photograph by James Harris

The sixth structure in the show was designed by architect Diébédo Francis Kéré, who works between Germany and Burkina Faso in Africa. Rather than using clay, a material Kéré is more familiar with, the architect chose to construct a tunnel using a plastic honeycomb panels.

Diébédo Francis Kéré at Sensing Spaces
Diébédo Francis Kéré – image copyright Dezeen

Colourful straws are positioned around the installation allowing visitors to make their own additions to its form, so that over the course of the exhibition its surface will transform into a mass of spikes.

Álvaro Siza at Sensing Spaces
Álvaro Siza – image copyright Dezeen

Álvaro Siza‘s installation is located outside the galleries in the Royal Academy’s entrance courtyard and consists of three concrete columns that have been coloured with yellow pigment. Only one of the columns is complete and mimics the architectural piers of the historical Burlington House facade.

Álvaro Siza at Sensing Spaces
Álvaro Siza – image copyright Dezeen

The exhibition was curated by Kate Goodwin. It also features a 15-minute film where all seven architects describe their designs for the exhibition and introduce their previous work.

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Das Haus conceptual future home installed at imm cologne by Louise Campbell

Cologne 2014: two shingle-clad houses converge to form this year’s Das Haus home of the future installation at the imm cologne fair by Copenhagen designer Louise Campbell (+ slideshow).

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Das Haus is an annual commission that allows a designer to imagine what their ideal future home would be like.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Louise Campbell designed a 240-square-metre dwelling devoid of interior walls, with openings at each end rather than doors.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

“There are no walls dividing the various zones, only soft textiles that can be rolled up or down as desired,” said Campbell.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Two timber-framed buildings intersect at an angle to one another, with the exposed beams and columns inside coloured grey and white to distinguish the different structures.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

These two elements are designed to represent the coming together of masculine and feminine within the home. A long dining table sits in the centre of where they meet.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

“There are no secrets and no pressure – the ideal marriage. Perhaps indeed the ideal house,” Campbell said.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

A line of beds for sleeping and lounging runs along one side of the space, in front of patterned fabric panels that line the walls.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Campbell modelled the kitchen on a workshop, hanging 573 tools on the white pegboard wall behind the counters.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

“Personally I feel very much at home here,” said Campbell. “Where floral wallpaper in a kitchen would not naturally present itself at the top of my list, plenty of fine tools do. Even so, I’d much rather sleep in an imaginatively decorated space than in a bare white bedroom.”

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

A 100-year-old stoneware bathtub has been placed in the middle of the living area and an upside-down canoe is balanced in the rafters.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

The house is clad in larch shingles with coloured tips and the roof is perforated with a pattern of diamonds, which becomes less open at the top of the walls.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Campbell’s design is installed at the centre of this year’s imm cologne design trade fair, which continues until Sunday.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Last year’s conceptual home of the future was created by Italian designer Luca Nichetto, who installed an eco-friendly environment full of plants. London studio Doshi Levien designed 2011 Das Haus, envisaged as part of a dense urban neighbourhood.

Read on for more text sent to Dezeen by imm cologne:


A house with two sides

» Das Haus – Interiors on Stage 2014 by Louise Campbell: a slow house full of handmade things
» Under the title 0-100. (Made to measure), Louise Campbell sounds the depths between man and woman, reason and emotion
» The very personal vision of a home the Danish designer has created for the imm cologne is unreservedly playful and sensuous

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

What Louise Campbell has erected in Pure Village (Hall 2.2) at the imm cologne with such incredible passion for detail isn’t one house, it’s two! Two timber-framed, prototypical houses with an exposed beam structure that look as if they were positioned at an angle to one another on the floor of the hall and then pushed inside one another like a telescope. The posts of one house have been painted white, those of the other a light grey. The rectangular overlap in the middle created by the intersection of the two volumes marks the spot where opposites are reconciled and the two houses merge into one.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Half designer portrait, half visionary blueprint

Das Haus – Interiors on Stage is the simulation of a home at the international interior design fair imm cologne. Every year, the imm cologne nominates a new designer whose plans are then used for the layout and furnishings. The furniture, colours, materials, lighting and accessories chosen by the Guest of Honour add up to an individually configured interior design. But this holistically conceived proposal isn’t just meant to be forward-looking; it should be practical as well – and above all authentic. Das Haus is an example of how it is possible to create a world of one’s own that becomes an expression of one’s own personality. Besides picking up on current interior design trends, the project also addresses the public’s aspirations and social change.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Louise Campbell turns Das Haus into an attractive stage for relationships

The structure, which has a footprint of 240 square metres and is made of wooden beams, larch shingles and lots and lots of fabrics, turns out to be a thoroughly attractive and seductive experimental setup. Louise Campbell wants to figure out how opposites can be reconciled through design. And in her eyes, the biggest conceivable contradiction in our lives is the (in-)compatibility of man and woman, of reason and emotion – which makes a partnership between the two the biggest experiment of all.

“I don’t understand why we don’t question something as fundamental as love more,” explains Louise Campbell provocatively. “What is love? How does a designer approach these questions? By circling around our physical bases through form.” She wanted to design Das Haus as a home “for him and her, for slow and fast, soft and hard, light and dark, colour and material, British and Scandinavian – with a tranquil space in the middle where everything fits together with some quirks, but no conflicts.” And in this case, “him and her” doesn’t just mean male and female, but the masculine and feminine side within each and every one of us.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Interior philosophy: omitting walls gives the other person more space

The Danish designer shows how both “he” and “she” can make themselves very much at home within these contradictions – and does away with various interior conventions in the process: Das Haus is one big, open space, the bed is a 16-metre-wide piece of furniture for sprawling, lounging and sleeping on, the bathtub stands in the middle of the living area and the kitchen is located in the man’s domain. In the middle, he and she meet at the big table in harmony. There are no proper rooms; instead, the various areas of the home are defined by the furnishings and accessories.

Besides featuring Louise Campbell’s own designs such as the LC Shutters lamps from Louis Poulsen and Zanotta’s Veryround Chair, Das Haus also contains a variety of products by other designers. Everything else was made by hand in Louise Campbell’s Copenhagen studio. And because she felt it was important to include something old as well, a 100-year-old stoneware bathtub was borrowed from the museum collection of Villeroy & Boch AG and set up in the middle of the living area. “There are no walls dividing the various zones, only soft textiles that can be rolled up or down as desired. There are no secrets and no pressure – the ideal marriage. Perhaps indeed the ideal house,” says Louise Campbell of her interior concept, in which everything is designed from the inside out.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

A tool wall with 573 tools

A large wall surface in the kitchen zone is one of the highlights of Das Haus. For Louise Campbell, the kitchen is both a workshop and a place to cook, and she has thus hung around 573 tools of every kind imaginable on the exterior wall. The big table is used for stirring, mixing, sawing, painting, hammering and sewing. And whilst technology is notable only by its absence, the house contains the instruments required for every conceivable kind of handicraft. Finding the right measure – the right balance between reason and emotion, perfection and cosiness, technology and craftsmanship, hectic activity and total relaxation – is a key theme for Louise Campbell, both in her design and in her version of Das Haus, which is why she has so aptly named it: 0-100. (Made to measure).

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

A playful house that exudes sensuousness

“Personally I feel very much at home here,” says Louise Campbell of her Haus. “So where floral wallpaper in a kitchen would not naturally present itself at the top of my list, plenty of fine tools do. Even so, I’d much rather sleep in an imaginatively decorated space than in a bare white bedroom.”

Louise Campbell’s house is a celebration of physical existence in the here and now. Digital projections are entirely absent. The warm lighting, exquisite textiles, comfortable rest zone and many playful details and accessories are a reminder of what is truly responsible for the quality of our homes and lives. Louise Campbell exemplifies this attitude by lending a willing hand with the construction of Das Haus, stapling, painting and draping as it takes shape. By celebrating classical sensuality and all that is handmade, her interior concept is the diametric opposite of the technophile tendencies that have become so widespread in today’s world. The designer cites Lewis Carroll’s Alice in Wonderland, Sherril Jaffe’s Scars Make Your Body More Interesting, Jane Austen’s Sense and Sensibility and The Cure’s Wild Mood Swings as the sources of her creative inspiration.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

Das Haus 2014 is a beacon of feminine design

By creating a low-tech house with open spaces that can be used flexibly to provide scope for all its occupants’ (contradictory) facets, Louise Campbell is continuing the Das Haus – Interiors on Stage series with a design that is just as remarkable as its predecessors. In 2012, Anglo-Indian designer team Nipa Doshi and Jonathan Levien were in charge of the new format’s debut, staging what was effectively an organically evolved space that permits communicative interaction between occupants and cultures. In 2013, Italian product designer Luca Nichetto created the next instalment of the design event as an elegant ensemble open to nature on all sides. Das Haus is located within the Pure Village format, which has been given a spacious new home in Hall 2.2 at the 2014 event.

Das Haus 2014 house of the future concept by Louise Campbell at imm cologne

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“Immersive virtual world” by Gareth Pugh and Inition installed at Selfridges

Visitors to London department store Selfridges can take a virtual reality tour created by technology company Inition inside a helmet by fashion designer Gareth Pugh (+ slideshow).

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges

Gareth Pugh worked with Inition to create a “multi-sensory experience” called Monolith, installed at Selfridges for the Festival of Imagination taking place this month.

“The inspiration for this piece really came from the desire to create a totally immersive experience,” said Pugh. “I’ve always believed in the importance of fashion film and new technology as a means of communication.”

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges
Visuals seen during the virtual reality experience

The visitor enters a soundproofed booth and completely covers their head with a pointy black helmet, which Pugh designed specifically for the installation based on costumes he created for the Royal Ballet.

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges
Visuals seen during the virtual reality experience

Using an Oculus Rift virtual reality display embedded in the headpiece, the wearer is taken on a journey through monochromatic cityscapes, undulating walls and figures with silhouettes that are also similar to Pugh’s costumes.

“It’s an abstract narrative based on Gareth’s life, his works and his experiences,” senior creative at Inition Alex Lambert told Dezeen.

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges
Visuals seen during the virtual reality experience

Once geared up, a 360-degree white environment is visible all around. “When you’re inside [the headpiece] you are transported to another world,” said Lambert. “It’s a totally immersive, full 360-degree virtual world that you can look around.”

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges
Visuals seen during the virtual reality experience

The experience begins when staring at a spinning black cube found in the artificial world. “Aesthetically it looks very similar to Gareth’s work, and as soon as you look at that cube and it spins for a certain period of time it starts,” Lambert explained.

Hand rails are installed around the sides of the compact space in case the user loses their balance during the experience. Industrial music by London artist Matthew Stone accompanies the visuals.

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges
Visuals seen during the virtual reality experience

The chamber is located in Selfridges’ menswear department on the first level, next to a selection of Pugh’s garments.

The project was developed as one of a series of experimental installations and pop-ups at the Festival of Imagination that runs all this month, as well as to coincide with the London Collections: Men fashion event that took place in the British capital last week.

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges
Visuals seen during the virtual reality experience

Inition also collaborated with Dezeen to create an augmented reality shop at Selfridges for the festival, which features Zaha Hadid’s superyacht design and watches from our online store.

Other projects around the store include a temporary auditorium in the basement designed by OMA.

Here’s some more information sent to us by Inition:


Experience fashion designer Gareth Pugh’s virtual reality journey at Selfridges

Creative production company Inition produces a mind-bending virtual reality experience launched by Selfridges to mark fashion designer Gareth Pugh’s first appearance on the London Collection: Men’s Schedule.

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges

The Monolith installation includes a futuristic cutting edge immersive journey into the inspirations and aesthetics of the acclaimed designer’s vision for his new collection.

Gareth Pugh says: “The inspiration for this piece really came from the desire to create a totally immersive experience. I’ve always believed in the importance of fashion film and new technology as a means of communication, but the team at Inition were able to propose a new and exciting way for us to approach this project. It’s an exciting opportunity to re-imagine my aesthetic in a totally new context.”

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges

Pugh worked with Inition 3D artists to ensure the multi-sensory experience truly reflected his inspirations.

“This was a very exciting project to work on, as it was very creatively led but also had a number of new technical aspects that needed to be overcome in order to achieve the desired feeling that Gareth wanted to convey,” says Inition senior 3D artist Lee Spooner.

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges

After entering a soundproofed chamber, users wear a characteristically geometric Gareth Pugh VR headset, which harnesses Oculus Rift technology to bring the 3D visuals to life. Virtual reality has never been used in a retail setting in such a way before.

With hand rails provided in case of momentary loss of balance, the two minute futuristic fashion film and part fairground ride begins, featuring monochromatic cityscapes, undulating walls and signature stark shapes, all underscored by an industrial gritty sound track produced by London based artist Matthew Stone.

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges

Inition has been producing virtual reality experiences since 2001 but with recent advances in technology, imagination can now be less constrained, as perfectly illustrated by the Gareth Pugh’s Selfridges installation.

“Our history of creating bespoke experiences using emerging technology platforms was a natural fit with the pioneering work of Pugh and the innovative approach to retail taken by Selfridges. This is a market with huge potential for digital technologies and Inition is delighted to be pushing boundaries within this space,” says Ainsley Henn, Producer at Inition.

Gareth Pugh and Inition Monolith virtual reality installation at Selfridges
Monolith installation from the outside

“It was nice to be able to let our creativity and imaginations run free, and early on we had a good understanding with Gareth about the direction he wanted this immersive experience to take,” says Lee Spooner.

Gareth Pugh continued, “The title, Monolith, is the perfect description for this piece: something singular and imposing, and in some way otherworldly. I imagine that each person will view it differently, but I would hope that it’s something memorable and engaging. Ultimately the installation requires a little commitment, you need to step into that world – from the padded sound proofed booth to the angular head piece required to view the installation… they’re all considered parts of this unique experience.”

The Monolith installation is now open to the public and is located in the Menswear department of Selfridges (London) on Level 1.

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Asif Khan designs a “Mount Rushmore of the digital age” for the Sochi Winter Olympics

Over 170,000 visitors to this year’s Sochi Winter Olympics will be able to have their faces scanned and recreated on the facade of a building as part of an installation by London designer Asif Khan.

MegaFaces installation by Asif Khan

Named MegaFaces and dubbed the “Mount Rushmore of the digital age”, Asif Khan‘s facade is designed to function like a huge pin screen where narrow tubes move in and out, transforming a flat facade into an interactive three-dimensional surface capable of morphing into the shape of any face.

The facade will display up to three eight-metre-high faces at a time for a period of 20 seconds each, and anyone visiting the games will be able to participate by visiting a 3D photo booth and having their face digitally scanned. Five photographs will be taken of each participant’s face from different angles, before being assembled into a single 3D image.

MegaFaces installation by Asif Khan

After a scan has been made, the 3D image will be fed through to a engine and cable system attached to over 10,000 narrow cylinders, called actuators, that can extended out to lengths of up to two metres to recreate the shape of the face.

Each actuator will have an RGB-LED light at its tip, making it possible to precisely calculate the position of every pixel.

MegaFaces installation by Asif Khan

A fabric membrane is to be stretched over the facade to give a smooth surface to the changing forms, and the actuators beneath will be laid out on a triagonal grid to disguise junctions between pixels.

“In the area of a three-dimensional modelling of organic forms a trigonal structure is more suitable, because it makes three-dimensional forms appear natural and flowing even with only a small amount of pixels,” said Valentin Spiess, the chief engineer on the project.

MegaFaces installation by Asif Khan
Process diagram – click for larger image

The system will take approximately one minute to calculate a three-dimensional model from the five individual pictures taken.

“The difficulty in our case was the development of a system that would meet all the requirements of the project in relation to speed, usability and image quality,” said Spiess.

“We couldn’t ask people to sit still for a whole minute and have themselves 3D laser scanned. The process needed to be as fast and simple as using a commercial photo booth,” he explained.

MegaFaces installation by Asif Khan
Section – click for larger image

Images will be queued up on a digital scheduler and users will be informed what time to expect their face on the wall. Each participant will also be emailed a personal 20-second video so they can relive the moment.

MegaFaces will be installed on the facade of a temporary pavilion belonging to Russian telecom operator MegaFon and will remain in place for the duration of the Winter Olympic and Paralympic Games in Sochi, Russia.

Here’s a video showing part of the facade being tested:

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digital age” for the Sochi Winter Olympics
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Kohei Nawa’s Foam installation created a cloud-like landscape of soapy bubbles

Japanese artist Kohei Nawa filled a dark room with billowing clouds of foam for this art exhibition in Aichi, Japan (+ slideshow).

Kohei Nawa's Foam installation created a cloud-like landscape of soapy bubbles

Kohei Nawa used a mixture of detergent, glycerin and water to create the bubbly forms of his installation, entitled Foam.

Kohei Nawa's Foam installation created a cloud-like landscape of soapy bubbles

Described by the artist as being “like the landscape of a primordial planet”, the large cloud-like forms were pumped up from the floor in eight different locations, creating a scene that was constantly in motion inside an otherwise black room.

Kohei Nawa's Foam installation created a cloud-like landscape of soapy bubbles

The artist experimented with different quantities of the three ingredients to create a foam stiff enough to hold a shape without being affected by gravity.

Kohei Nawa's Foam installation created a cloud-like landscape of soapy bubbles

“Small cells bubble up ceaselessly with the slight oscillations of a liquid,” said Nawa, explaining the process. “The cells gather together, totally covering the liquid as they spontaneously form a foam, an organically structured conglomeration of cells.”

Kohei Nawa's Foam installation created a cloud-like landscape of soapy bubbles

“The risen volumes of foam link together and reach saturation, but continue to swell, occasionally losing vitality and spreading out over the ground,” he added.

Kohei Nawa's Foam installation created a cloud-like landscape of soapy bubbles

The exhibition was presented in Autumn 2013 as part of the Aichi Triennale, an art exhibition in Nagoya, Japan.

Kohei Nawa's Foam installation created a cloud-like landscape of soapy bubbles
Design concept diagram one
Kohei Nawa's Foam installation created a cloud-like landscape of soapy bubbles
Design concept diagram two
Kohei Nawa's Foam installation created a cloud-like landscape of soapy bubbles
Design concept diagram three

Photography is by Nobutada Omoto.

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a cloud-like landscape of soapy bubbles
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Dezeen’s Imagine Shop at Selfridges features augmented-reality watch store and Zaha yacht

Dezeen has teamed up with London department store Selfridges to present a futuristic concept store, featuring an augmented-reality watch store and a walkaround digital model of Zaha Hadid’s £300 million superyacht (+ slideshow).

Jazz Unique Circle Superyacht by Zaha Hadid for Blohm and Voss
The Imagine Shop will feature an augmented reality model of Zaha Hadid’s Jazz yacht

The Jazz superyacht designed by Hadid for German shipbuilder Blohm + Voss (pictured above) will be the biggest and most expensive item ever sold at Selfridges.

Visitors will be able to explore an augmented reality scale model of the 90-metre yacht using a tablet computer. A representative of Blohm + Voss will fly over to London to discuss purchase options with potential customers.

The installation is part of The Imagine Shop, which opens on the ground floor at Selfridges on Monday 6 January and runs until 2 March as part of the Festival of Imagination – a store-wide festival that will “explore the nature, power and positive impact of imagination”.

Augmented reality Dezeen Watch Store at Selfridges
The augmented reality technology at the Imagine Shop has been developed by Inition

Curated by Dezeen, the Imagine Shop will showcase future-facing products and explore how augmented reality could be used in future to create an immersive retail experience.

Augmented reality Dezeen Watch Store at Selfridges
Customers can virtually try on a range of watches from the Dezeen Watch Store collection

Large items like cars, yachts or houses can be experienced virtually, existing only as digital models on a tablet or smartphone, but anchored to a physical location via a 2D “marker” pattern that tells the software where to place the object. This means customers can walk round, and even through, objects as if they were really there.

Digital Natives vases by Matthew Plummer Fernandez
Products in the shop will include Matthew Plummer Fernandez’s Digital Natives vases

As well as the yacht, the shop will feature an augmented reality Dezeen Watch Store pop-up, where customers will be able to virtually try on a range of watches.

NOVA Shoe by Zaha Hadid for United Nude at Selfridges
Zaha Hadid’s NOVA shoes for United Nude will also be on sale

By wrapping a paper “marker” around their wrist and looking at a screen, customers will see the watches modelled on their wrists in real time.

Springs 3D-printed glasses by Ron Arad for pq
Springs 3D-printed glasses by Ron Arad for pq

Other products on sale in the store will be grouped in three categories: Future Beauty, featuring objects that express a futuristic aesthetic; Future Life, including new product typologies we may use in the future; and Wearable Technology.

Shine wearable activity monitor by Misfit
Shine wearable activity monitor by Misfit

“Dezeen has long been a rich source of reference and inspiration for the creative teams at Selfridges, and we’re delighted to finally be collaborating with them on such a uniquely imaginative project,” said Linda Hewson, director of creative and windows at Selfridges.

Imagine Shop at Selfridges curated by Dezeen
Rendering of the Imagine Shop at Selfridges

The augmented reality technology has been provided by London 3D technology company Inition. “Inition is excited about the opportunity bringing our emerging technology production experience to present a world-acclaimed architect’s designs in a retail setting,” said Inition producer Ainsley Henn.

He added: “Being able to walk around a spectacular Zaha Hadid yacht as it ‘floats’ in front of you is very different to flicking through a traditional brochure. As far as we are aware, this is the most expensive retail item to be promoted in such a way.”

Imagine Shop at Selfridges curated by Dezeen
Product display area at the Imagine Shop at Selfridges

Festival of Imagination is at Selfridges, 400 Oxford Street, London W1A 1AB from 16 January. The Imagine Shop is open from 6 January.   

Festival of Imagination at Selfridges

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augmented-reality watch store and Zaha yacht
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Christmas tree made from sledges

The 365 wooden sledges used to construct this Christmas tree in Budapest by Hungarian designers Hello Wood will be given to a local children’s charity following the festive period (+ movie).

Christmas tree made from sledges that will be donated to children's charity

Hello Wood designed the 11-metre-tall structure for a site in front of the Palace of Arts in Budapest and spent one week assembling the wooden frame then fixing the sledges to it.

Christmas tree made from sledges that will be donated to children's charity

Two weeks after Christmas the tree will be disassembled and the sledges distributed to local children living in homes operated by SOS Children’s Village, a charity that helps families care for their children and provides accommodation and support for orphaned and abandoned children around the world.

Christmas tree made from sledges that will be donated to children's charity

“We wanted to create a temporary installation, which is not only spectacular, but its main elements remain usable so they can be distributed among kids,” explained Andras Huszar of Hello Wood. “For us, this is the point of social awareness: you don’t only show something, but at the same time you give something unique.”

Christmas tree made from sledges that will be donated to children's charity

A steel base weighing 4.5 tons anchors the wooden framework, which is made from sections that were part assembled off-site and lifted into place using a crane.

Christmas tree made from sledges that will be donated to children's charity

The sledges were then fixed to the frame by a team who used abseiling equipment to suspend themselves from the top of the tree as they worked their way around the conical structure.

Christmas tree made from sledges that will be donated to children's charity

“We were thinking a lot about what the secret of an original Christmas decoration is,” David Raday of Hello Wood said. “The sledges were the good choice, because they are symbolising Christmas, but free from the commercial Christmas clichés and the general bad taste that comes with them.”

Christmas tree made from sledges that will be donated to children's charity

Visitors are able to step inside the installation and look up at the geometric arrangement of wooden struts, which creates a pattern that resembles the fractal form of a snowflake.

Christmas tree made from sledges that will be donated to children's charity

At night the sculpture is illuminated by spotlights positioned around its base that project different colours onto its surface.

Christmas tree made from sledges that will be donated to children's charity

Photography is by Daniel Dömölky.

Here’s some more information from Hello Wood:


Hello Wood designers build christmas tree to sledge away

Inhabitants of SOS Children’s Village receive unique present

Designers of Budapest based Hello Wood built a huge christmas tree made of 365 sledges in front of the Palace of Arts at the riverbank of the Danube. It is an exceptional piece of art and architecture marking the Christmas period. After the holiday season all the sledges will be given to the kids living in the homes of SOS Children’s Village thanks to Hungarian Telekom.

Christmas is coming. Lights are flashing in the streets, people are carrying big red and green boxes, bright plastic snowflakes are hanging in the hall of shopping malls. Big companies send out their messengers to take presents to everybody, from the youngest to the oldest, supposing that some chocolate bars, candies or a funny t-shirt can cheer them up.

Section one of Christmas tree made from sledges that will be donated to children's charity
Section one – click for larger image

Hungarian designers of Hello Wood, known for their social awareness and tasteful approach, rethought the idea of Christmas present, and put it in the right context. They built a huge Christmas tree made of 365 sledges, which will be given to children two weeks after Christmas.

“We wanted to create a temporary installation, which is not only spectacular, but its main elements remain usable so they can be distributed among kids. For us, this is the point of social awareness: you don’t only show something, but at the same time you give something unique” – says Andras Huszar, architect of Hello Wood about the installation.

Section two of Christmas tree made from sledges that will be donated to children's charity
Section two – click for larger image

The Christmas tree was built in a week. Visitors can step in and have a look at the construction from the inside. The base is made of steel, it weights 4,5 tons, so the construction is perfectly safe from the heavy winds of winter. The four stems of the installation hold 325 kilograms each. First, the carpenters of Hello Wood made the 10,5 meters tall wooden frame, which was brought to the scene, where it was put together with the help of a crane and the use of welding techniques. Then came the alpinists of Hello Wood, who were working on the installation for four consecutive days, fixing the sledges on the wooden frame while hanging down from the top of the tree. Although the installation is pretty heavy, it looks lightsome: if you step inside, it feels like you are in the middle of a huge snowflake.

Section three of Christmas tree made from sledges that will be donated to children's charity
Section three – click for larger image

Maxim Bakos, one of the founders of Hello Wood originally wanted to create a whole forest made of sledges, then came the idea to create a tree instead of a forest. “We were thinking a lot about what the secret of an original Christmas decoration is. The sledges were the good choice, because they are symbolising Christmas, but free from the commercial Christmas clichés and the general bad taste that comes with them.” – says David Raday, creative leader of Hello Wood, one of the originators of the concept.

Hello Wood is best known for its flagship event, a one week long art camp curated by founder Peter Pozsar every summer. It is not by chance that they co-operated with Palace Of Arts in creating the installation. One of the goals of the Palace of Arts is to work together with young and creative designers and architects. The installation of Hello Wood is more than just a nice piece of young creativity, because thanks to Hungarian Telekom, the sledges will be given to the inhabitants of the SOS Children’s Village.

Framework diagram of Christmas tree made from sledges that will be donated to children's charity
Framework diagram – click for larger image

Concept: David Raday, Andras Huszar, Peter Pozsar, Maxim Bakos
Architectural plan: Andras Huszar, Peter Pozsar, Adam Fogarassy
Design: Benjamin Szilagyi
Statics: Gabor Csefalvay
Realisation: Hello Wood
Lights: Tamas Kiraly, Gabor Agocs (Philips Hungary)
Partner: Gabor Zoboki (ZDA)

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Sophia Chang installs stretchy fabric tunnels through a gallery

People could immerse themselves in a huge fabric cocoon at this interactive installation by architect and artist Sophia Chang (+ slideshow).

Suspense immersive fabric installation by Sophia Chang

Sophia Chang stretched huge sheets of Lycra around frames to create the network of tunnels and enclosed spaces through the interior of the Invivia Gallery in Cambridge, Massachusetts.

Suspense immersive fabric installation by Sophia Chang

The structure extended between different entrances and wrapped around the base of the gallery’s spiral staircase. There were also a handful of openings, which framed windows to the spaces outside.

Suspense immersive fabric installation by Sophia Chang

“The softened geometries of this expansive fabric insertion frame both people and their context, while confounding the experience of interior and exterior, wall and room, hiding and revealing places to be found and explored,” said Chang.

Suspense immersive fabric installation by Sophia Chang

The inside of the space was separated into two disconnected halves. Visitors could occupy either sides, meaning they could see the silhouettes of other people behind the dividing layer of fabric.

Suspense immersive fabric installation by Sophia Chang

According to the designer, the experience was intended to represent the feeling of being inside walls, in the space known as poché.

Suspense Immersive Fabric Installation by Sophia Chang_dezeen_13

“Here poché receives a more ambiguous reinterpretation,” said Chang. “What could be understood as a wall or reminiscent space from one vantage point, becomes an inhabitable room from another.”

Suspense immersive fabric installation by Sophia Chang

Photography is by Anita Kan.

Here’s a project description from Sophia Chang:


Suspense

Suspense is a recent architectural installation by Sophia Chang at the INVIVIA Gallery in Cambridge, Massachusetts. Allen Sayegh (co-founder of INVIVIA) and Ingeborg Rocker (co-founder of Rocker-Lange Architects) curated and sponsored the interactive installation, an unexpected fabric space that manipulates the architectural frame to blur the boundaries between inside and outside and piques the viewers’ awareness of their bodies in space.

Suspense immersive fabric installation by Sophia Chang

The softened geometries of this expansive fabric insertion frame both people and their context, while confounding the experience of interior and exterior, wall and room; hiding and revealing places to be found and explored. Upon entering the piece, both occupant and environment are estranged, creating greater awareness of one’s self, one’s relation to others, and relationships to one’s surroundings.

Suspense immersive fabric installation by Sophia Chang

The installation’s curved rooms are made from Lycra fabric that is suspended between rectangular frames, which capture moments of the original context and pull them into the suspended space. Visitors occupy both sides of the frames, creating playful interaction between those enclosed within the fabric and those outside.

Suspense immersive fabric installation by Sophia Chang

Looking around, the smooth fabric surface breaks open to a view of an old stone wall, a glimpse of brick, a stair, or out to the street. The re-captured everyday appears distant and other.

Suspense immersive fabric installation by Sophia Chang

The installation is conceived as multiple layers of poché. The term commonly refers to the space within walls, here poché receives a more ambiguous reinterpretation: what could be understood as a wall or reminiscent space from one vantage point, becomes an inhabitable room from another. The complexity of the curved forms precludes immediate understanding of the total piece and allows for the visitor’s perception of the space to shift as they continue to discover new places to sit, contemplate, walk, and watch within the gallery.

Suspense immersive fabric installation by Sophia Chang

Neighbouring wall spaces are activated as people encounter each other through the fabric. The installation is an ‘open work’ (Umberto Eco) as it is not limited to a single reading or a predetermined range of readings but rather encourages multiple readings. With changes of light, occupation, and the flexing of the geometries, new realisations continuously become possible.

Suspense immersive fabric installation by Sophia Chang
Floor plan – click for larger image
Suspense immersive fabric installation by Sophia Chang
Cross section – click for larger image
Suspense immersive fabric installation by Sophia Chang
Long section – click for larger image

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tunnels through a gallery
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