Greenpeace opts for anime style in new campaign

Greenpeace has released an animated video as part of its ongoing Detox campaign, in what is a new creative approach to spreading the environmental charity’s message.

Produced in collaboration with Free Range Studio, and animation from China-based Animaster Animation, the manga-style video draws attention to fashion brands turning a blind eye to toxic pollution by their industry. Narrated as a Hollywood trailer, it aims to reach a new global audience, according to Greenpeace creative director Tommy Crawford. The video “was designed to speak both to our own supporters, but also a broader audience in order to raise awareness of the fashion industry’s toxic addiction”, he says.

The clip forms part of a wider campaign, which launched in July 2011 with a spoof ad video challenging sports brand to clean up their production and supply chains, as well as social media and other online content.

While Greenpeace still uses traditional tools such as direct, peaceful action, using photos to bear witness to environmental crimes, it increasingly uses other creative outlets such as animation, street performance and social media, adds Crawford.

“As the world in which we campaign has changed, we too have adapted and developed our campaigning strategies,”he says . “Greenpeace is famous for its documentary work, which we still continue to this day, but in an age where online videos can be a powerful tool through which to reach out and have a conversation with large audiences, we have also adapted our approach and looked to find new ways to communicate about key environmental issues.”

Credits Detox Fashion:

Creative direction: Tommy Crawford (Greenpeace International), Ruben DeLuna and Drew Beam (Free Range Studios)

Animation: Animaster Animation

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

Hating Bird

Ironiche reinterpretazioni dell’uccellino più famoso del web a opera dell’illustratore Lucio Bolognesi. Lol.

Hating Bird

New products Made by Alison Carmichael

This Christmas, reserve your favourite spot on the family sofa with a ‘reserved’ cushion, one of several new printed products launched this week by hand lettering artist Alison Carmichael

Since we posted almost exactly a year ago about Carmichael’s new line of Made By Alison Carmichael printed products, she has completed a screenprinting course and this week releases a new set of products including three limited edition screenprints (pulled by her own fair hand), a cotton tote bag, and the cushion (£50, shown above) which features the word ‘reserved’ on one side and ‘vacant’ on the other, thus allowing it to be placed accordingly depending on your seat-reserving needs.

Carmichael’s three new prints are all all screenprinted on 50 x 70cm colorplan 270gsm paper and priced at £120 each. “They are very limited runs,” she tells us. “I only did them in runs of 20-30 depending on how many I printed perfectly,” she continues. “I printed them all myself apart from Everything You Know Is Wrong [shown above] because the facilities I had access to meant that I couldn’t print that one exactly as I wanted it so I outsourced it to Dan Mather who is a really talented young screenprinter I have worked with in the past.”

“I like phrases which can be interpreted in different ways and love how you can adjust the perception of the message with a particular lettering style,” says Carmichael of the new work. “I’m really excited about the idea of collaborating with product and furnishing designers to produce more interior pieces.”

Above and below: To Those Who Think Otherwise, £120, printed in an edition of 20. Also available in a turquoise edition of 25.

Below, the same design also adorns a black cotton tote bag, £12.

Find these products, and more, at Carmichael’s shop website.

To see more of her work visit her portfolio site at alisoncarmichael.com, recently redesigned by Adam J Evans of Ordinary Designs.

 

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

Sale notice lettering

White, handpainted, deliberately crude lettering in the style once used on shop windows – it’s all over the place

We’ve been meaning to post about this trend for quite some time, but a new spot in the past week, plus the re-occurrence of some old friends, brought it to top of mind.

Our local Sports Direct is promoting its latest super sale thusly:

 

Here’s the poster currently promoting the Rolling Stones’ O2 gigs – check out the lettering bottom right.

 

One of the first ad campaigns we spotted using the style, which is often achieved by painting on glass or acrylic, was for the National Apprencticeship Service – this is the ad currently running, but the campaign’s been up for perhaps a year at least. The campaign is by Purpose (see comments).

 

Here’s an earlier one

 

One of the first websites we spotted using the style was Brand New in its promotion for last year’s Brand New conference – a more colourful variation on the theme which closely references shop signage

 

While It’s Nice That use a more classical version of the style for their Weekender section

 

If you don’t have the requisite skill with a paintbrush, Shutterstock now have a whole series of handpainted letters

 

 

A quick check of our Feed section reveals that the style is still alive and well – in projects such as 21.19’s work for the Australian Design Biennale

 

And, in slightly more refined form, Prada’s Il Palazzo iPad app

 

The Prada version looks more chalk-like. H&M, in contrast, use a more inky variant on shop windows – like the Oxford Street branch in London

 

While the sleeve for Scott Walker’s new album Bish Bosch by Ben Farquharson and designer Philip Laslett (featured here) takes a messier, painterly approach

Where’s it all coming from? We’ve certainly been noticing it for well over a year. There has been a general revival in signpainting techniques (as we reported on in our October issue) but this is not quite the same thing. It’s a more vernacular style – much more in the vein of ‘everything must go‘ daubings on plate glass or hurriedly painted protest messages.

As with all trends, this one has been around the block.Probably the first time we can remember seeing something similar in a design context was the masthead for 90s teen magazine Sassy – here’s a cover from May 1990

 

But another current ad campaign shows that the style goes back way further – check out the graffiti behind the sailor in Cecil Beaton’s photograph

 

Let us know any examples of the trend which you’ve spotted and we’ll add them to the post

 

EXTRAS:

Tom Actman at Mat Dolphin has spotted it on this Converse Christmas campaign

 

Check out the cover for horror novel Nightmare Me by designer/illustrator Aldous Massie (and his notes on how he did it here)

 

 

Thanks to CR contributor Jeremy Leslie of magCulture for reminding us of the section dividers used in Port #6, the food issue earlier this year (see his post here), done by Sara Cwynar

 

Ocky Murray at Cog Design suggests the 2010 London Design Festival identity from Pentagram

 

Via Twitter, White Hole Studio (@WhiteHoleStudio) suggest the cover to Bruce Springsteen’s Wrecking Ball album from earlier this year

 

Nike ad campaign for the French football team from January 2011, as spotted by ‘Char’ (see comments)

 

SWD started using the stye in 2009 for Danza Contemporanea de Cuba (see comments)

 

Website, packaging and brand design for G’nosh by Mystery, as spotted by Steve McCardle

Rick Banks has also suggested Multistorey’s identity for the Lyric Theatre, in Hammersmith.

 

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

Dorothy identifies the colour of music

Dorothy, who brought us The Song Map and also The Film Map, has released its two latest prints (above) which look to celebrate colourful song titles and band names by displaying them in colour wheels that look a little like vinyl LPs…

The Colour of Song print (above, with a detail shots, below) features the titles of a whopping 576 songs including classics like Back in Black, Brown Sugar, Fools Gold, and Blue Monday, not to mention some guilty pleasures like Mr. Blue Sky, Goldfinger, and Pretty in Pink.


Above: Detail showing blue song titles, although the inclusion of Billie Jean seems a little tenuous!


Meanwhile, The Colour of Popular Music print (above, detail shots, below) includes the names of no less than 154 musical combos (and individual artists), from the glaringly obvious Black Sabbath, Pink Floyd, and Orange Juice – to the more obscure Silver Apples, Black Flag and the Green Telescope.

Both prints are available to buy from wearedorothy.com/shop as signed and stamped limited edition prints for £100 and also as open edition prints for £30.

wearedorothy.com

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

Black Friday 30% off subscriptions

We’re fast approaching 700,000 followers on Twitter, and to say thanks for getting us there, we’re offering 30% off all magazine subscriptions taken out today, and over the weekend.

Over the past couple of years our followers have helped us identify the best logos and slogans of all time, given us invaluable feedback about our magazine and app, and shown us plenty of things that we never would have found out about if it wasn’t for Twitter.

As a thank you to all of you, and to celebrate our ever-growing international community, we’re getting into the spirit of Black Friday by offering a 30% discount off one-year, two-year and three-year magazine subscriptions today, wherever you’re based in the world. Head here to take advantage of the discount.

Of course, we don’t want our current subscribers to miss out either, so if you’re already a subscriber, you can also take advantage of the discount. Take out a subscription and it will automatically be added onto the end of your current subscription.

With your subscription you’ll get:

– The magazine delivered direct to your door each month
– Monograph, our exclusive monthly visual supplement, produced only for subscribers
– Access to an online archive of over five years’ worth of CR content
– The Annual and Photography Annual print showcases
– Priority invites to Creative Review events and training courses (coming soon)

You have until Monday, November 26 to take advantage of the offer, so step this way!

Typewriting ribbons

Christian Borstlap is behind an entertaining stop-frame animation for Louis Vuitton’s new online personalisation service…

Created with real ribbons, says Borstlap, the film was made using stop-frame animation (plus a bit of post from Glassworks Amsterdam), and includes some rather fine ribbon-based typography.

Apparently, Louis Vuitton is celebrating the 100th anniversary of its “Small Leather Goods” and has recently launched an online service which enables customers to monogram their purchases. Fancy goods just got fancier.

Borstlap’s creative agency, Part of a Bigger Plan, launched last year in Amsterdam and this is the latest in a series of pieces created for the luxury brand, including an internet commercial for the company’s 34th America’s Cup, and short film for the Louis Vuitton Marc Jacobs exhibition at the Musée des Arts Décoratifs in Paris.


Agency/direction: Part of a Bigger Plan. Post Production: Glassworks Amsterdam. Sound: Ambassadors Sound. Music: Lost in a Shuffle by Shawn Lee.

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

Magic carpets: CR December issue

Creative Review’s December issue includes a special feature on designer rugs. Plus: LiveSurface, popular lies about graphic design, advertising’s neglect of its history, and an interview with Tony Kaye like no other

 

Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up

 

We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design, which takes on some of the truisms about the profession

 

Why has advertising been so poor at preserving its past and what is it doing about it? Anna Richardson Taylor has the answers

 

Traditional portfolio or iPad? Illustrators’ agents share their tips for getting seen with Gavin Lucas

 

Get Knotted: why carpets are the latest medium of choice for designers and illustrators

 

An interview via K-mail: maverick director Tony Kaye has a certain way with the old email

 

Kalle Lasn of Adbusters hopes his new economics text book, Meme Wars, will inspire students to challenge their lecturers. Guardian economics leader writer Aditya Chakrabortty, who reviews the book for us, has his doubts

 

Gordon Comstock pities brands’ long-suffering social media managers

 

In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi

 

And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work

 

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

 

CR’s back cover features one of Craig Ward’s Popular Lies About Graphic Design

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here.

Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.


CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

These could be your brothers or sisters

A large drawing of children playing by German artist Wayne Horse forms the basis of a new music video for William Kouam Djoko track, We Are Your Brothers and Sisters – but the relatively simple set up contains a chilling reveal…

To the lines “These could be your brothers or sisters / We are your brothers and sisters” the camera pans around Horse’s giant circular illustration (depicting youngsters unwrapping presents, sitting in school and so on) while the whole scene is coloured-in by the three children shown at the start of the film.

But after about one and a half minutes, things turn a little sinister.

The two work-in-progress images posted below the film might give away the storyline (or at least the issues that the film was designed to raise awarness of), so for a no-spoiler experience, watch the clip first. The film was made in collaboration with the Jäger Music Program.

 

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

EnsamaidART’s delicious designs

A worker at amadip.esment poses with Mike Dempsey’s ensaïmadART sticker design. Photo: Borja Zausen

To raise funds for a local charity, Majorca-based designers Astrid Stavro and Pablo Martín invited fellow designers from around the world to create stickers to adorn a special edition series of boxes containing the island’s national cake, the ensaïmada

 

Traditional ensaïmada boxes awaiting assembly

The Majorcan ensaïmada is a traditional pastry made from fermented dough, sweetened and baked to achieve a light, flaky consistency. In their distinctive octagonal boxes, ensaïmadas are a popular souvenir and a familiar sight in the departure lounge of the island’s airport.

 

EnsaimadART prototype designs featuring stickers from Klas Ernflo (above left) and Zak Kyes (above)

 

The EnsaimadART project aims to celebrate the 50th anniversary of amadip.esment, a non-profit organisation which works with people with intellectual disabilities on the island, providing training, support, jobs, activities and counselling. Each artist was asked to create a circular sticker, 270mm in diameter, to the brief of ‘can a sticker have a positive effect on society?’

Each artwork was printed by workers at amadip.esment in an edition of 50 and applied to boxed ensaïmadas from Majorcan bakers.

Printing the boxes and stickers at amadip.esment


This film documents the process. Art direction: Cumi Torán. Shot and edited by Borja Zausen, Nopasespena. Music by Ramón Martínez


The boxes are all stamped and numbered using specially-designed rubber stamps

 

The pastries will be sold at bakeries with all profits going to amadip.esment. In addition, Majorcan publishing house Infolio is to produce 1,000 copies of a commemorative catalogue (dummy shown) featuring the actual stickers ‘tipped’ onto the pages, with profits again going to amadip.esment.

 

 

Here’s a small selection of the artworks created for the project which launches on December 13 at the port of Majorca (full list of contributors here). 

Alex Trochut

 

Coralie Bickford-Smith

 

Fanette Mellier

 

Fred Birdsall

 

Hey Studio

 

Hvass&Hannibal

 

Javier Perada

 

Jordi Labanda

 

Laura Messeguer

 

Miriam Rosenbloom

 

Na Kim

 

Project Projects

 

Richard Sarson

 

Studio Makgill

 

Vince Frost

 

Wladimir Marnich

 

Wim Crouwel

 

The ensaïmadas and the catalogue can be purchased from amadip.esment’s website

The project is also the subject of our December Monograph publication, exclusive to CR subscribers.

 

Photo: Borja Zausen


CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.

CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

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