200,000 Coke cans = 1 Massive Aluminum Sculpture

To mark the start of Recycle Week in the UK, a team of artists led by Robert Bradford collected 200,000 aluminum Coke cans and recreated a 1949 billboard ad originally created by artist Haddon Sundblom.

“At the end of Recycle Week [June 22-28] each of the 200,000 cans will be recycled saving enough energy to keep a television running for seventy years.” According to Coke, if you recycle your used can, it could reappear on the shelves filled with yet more tooth-endangering flavoured water in just six weeks.

Peak below to see Sundblom’s original.

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