Seven Questions for ‘Font Fetishist’ Reed Seifer


(Courtesy Reed Seifer)

We’ve been fans of graphic designer and artist Reed Seifer since 2010, when he pulled off a multi-sensory triumph at the Armory Show, simultaneously giving some much-needed visual punch to the art fair’s staid branding and infusing cavernous Pier 94 with an aromatherapeutical concotion designed to make fairgoers forget their recessionary woes. Since then, Brooklyn-based Seifer has brought his razor-sharp and wonderfully understated visual sense to other art fairs, book projects (this one is sure to take your breath away), and identities for galleries such as Zach Feuer, CRG, and James Graham & Sons. Read on to learn about Seifer’s favorite font, his recent project for the freshly expanded Sean Kelly Gallery, and his formative meeting with–gasp!–Paul Rand.

1. You work with a lot of clients in the art world, including The Armory Show, Creative Time, and top galleries. How did you come to specialize in working with these very aesthetically minded–some might say hypervisual–clients?
As a designer, artist, and minimalist, I feel I have a rare sensibility and understanding of how design and art may compliment one another. In the art world, where many businesses have similar visual identities and graphic practices, having a brand which harnesses well-composed, thoughtful typography makes a potent statement to a hypervisual audience. I love working with words and letterforms in that capacity. I am a font fetishist. So the way I came to specialize in working with hypervisual clients is by doing what I love and promoting myself well.

2. Tell us about the new hand-drawn wordmark you’ve created for Sean Kelly Gallery:

What did you seek to capture in this custom logo?

When I first met with Sean Kelly, he mentioned Duchamp as being of his favorite artists, so I wished to express the unconventional but as it spoke in the context of typography.

3. Turning to non-custom type, what’s your favorite typeface and why?
Comic Sans hands down, because as Nina Garcia says, “It is the sweatpants of fonts.”
continued…

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Feedback Loop: Dublin’s Mark+Paddy Elevate Client Quips to Poster Art for Creative Catharsis (and a Good Cause)

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With NBA season underway here in the states, ESPN has shifted from baseball jargon to more bombastic neologism such as ‘lob city,’ ‘highlight factory,’ etc. Not that they’d know anything about it, but Dublin-based creative duo Mark+Paddy have invited fellow Irish creatives to ‘posterize‘ clients—or at least their inane bromides—in “Sharp Suits,” a series of limited edition prints for Temple Street Children’s Hospital.

Ireland’s creative community have gotten together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children’s Hospital.

Ad creatives, designers, animators, directors, illustrators and more have taken time out to dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters.

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The resulting graphics are a mix of Coretoon-worthy visual puns and cheeky graphic treatments—I’ve posted some personal favorites here, but all of the 70+ designs can be seen in the online gallery. The group exhibition at the Little Green Cafe & Bar wrapped up two days ago, but the prints are still available online as of press time, at the very reasonable price of €10, with all proceeds going to the children’s hospital.

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(more…)


MoMA Takes in a Project by Core77’s Guru Tom Klinkowstein

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Core77’s affinity for producing and following technology that blends old and new, analog and digital, was directly inherited from our new-media design shaman Tom Klinkowstein. Tom—whose tales from the 70’s, of applying analog film techniques to videotape editing (with the help of iron filings to identify otherwise invisible tracks) still inspire us—now has an example of that ethos enshrined in the hallowed archives of the MoMA permanent collection: a poster from 1980 for Laurie Anderson which synthesizes a number of totemic technologies in a fashion that suits the eclectic performer. This marks an excellent score for everyone involved—Congrats!

(more…)


Artomatic’s MarketReach business cards

Artomatic and Clinic were briefed to create business cards for MarketReach, the Royal Mail’s new specialist direct mail media service.Their solution: to create a bespoke card for each member of the team based on their personality…

“Our brief was to create a set of business cards that would break the ice for MarketReach’s media consultants meeting new clients with a new proposition in a market that’s so often fixated by all things digital,” explains Artomatic’s Tim Milne who produced the set of cards.

“Our insight was that people buy people,” Milne continues, explaining that the idea was to make each business card personal to the person whose details adorned it. “I asked each consultant what brought them joy,” he says, “in order to identify a physical object that represented their passion and a material that we could use to reference that in business card form.”

Artomatic has now produced all the business cards, all of which are different. Gig-loving Louise Murphy’s card (above) represents her love of live gigs. Wine-loving Stephen Paterson, meanwhile, is the proud owner of a set of cork business cards:

“The corporate graphic design (by Clinic) talks about the robustness of MarketReach, while the materials speak with a completely different voice about the personality of the consultant,” says Milne.

“On some of the cards, the connections between the materials and their interests are obvious, others less so, he continues. “But, the objective is to stimulate conversations, so it’s ultimately down to the consultant to explain the connection–with a twinkle in their eye because it’s their passion.”

Above, Jon Skitt is a lover of old music tapes so his cards have been made from clear plastic cassette cases. Below, Cheri Davies lives to travel so her cards are made from the same material that Globetrotter suitcases are made of.

Above, Mike Rowell’s business card folds out to reveal an ordinance survey style map of his favourite trekking spot in Spain. Below, Gordon Doherty’s love of 60s 7″ singles is represented by his cards, all of which are cut from old unwanted 45 singles

Above, it might not be obvious from this image but Rob Wainwright’s cards are actually made from a blue European road sign (he loves road trips), and Stefan Mills card (below) is made from super light titanium to reflect his love of his golf clubs.

Above, Emma Parker loves to shop!

You can see the rest of the cards in the set at artomatic.co.uk.

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.

CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

Graphic Homage: John Cage Meets Offset Printing in Project by Nicholas Blechman and Friends

In 1948, John Cage paid a visit to the anechoic chamber at Harvard University, an echo-free room that had recently been built for the purpose of physics research. Surrounded by foot-thick concrete walls that bristled with sound-absorbing wedges, he had an epiphany: “I heard that silence was not the absence of sound but was the unintended operation of my nervous system and the circulation of my blood,” wrote Cage. He credited that experience, along with the white paintings of his Black Mountain College chum Robert Rauschenberg, with leading him to compose 4’33”. The composition, divided into three sections, consists of four minutes and thirty-three seconds in which the performer plays nothing. On the occasion of Cage’s 100th birthday, his most famous work gets a graphic design twist from Nicholas Blechman (art director of The New York Times Book Review), Irene Bacchi, and Leonardo Sonnoli. The trio created “Heidelberg Speedmaster” (below), an offset print interpretation of 4’33” and named for the industrial printing machine at work in the video, recorded last Friday at La Pieve Poligrafica in Rimini, Italy. Each of the composition’s three parts are also interpreted in posters designed by Blechman, Bacchi, and Sonnoli (two of the posters are pictured above). And now, your moment(s) of Zen:

New Career Opportunities Daily: The best jobs in media.

Record attempt foiled by art critic copper

Set a brief to ‘break a world record’, first year Goldsmith’s design student Liz Baldwin attempted to draw a mile-long unbroken chalk line through London in the fastest time. Fifty yards from the end, in a Pythonesque moment, she was stopped by the police

Apparently, the world record for drawing the fastest, unbroken, mile-long chalk line is an hour and 20 minutes. Liz Baldwin set out to break that record, scrabbling on her hands and knees through the streets of east London. Along the way she encountered curious shopkeepers and encouraging passsers-by, dodged dogs and traffic. But just when she was on the verge of making history, up stepped a distinctly unimpressed copper who cruelly, and hilariously, put an end to the fun, dismissing her endeavours thusly: “There’s no real need for it.” Well, quite.

 

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.

CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

An ongoing occupation

Issue 18 of The Occupied Times

A year on from the launch of The Occupied Times, and fresh from their TYPO London talk, CR spoke to Occupy Design’s Tzortzis Rallis and Noel Douglas about why the visual communication behind the Occupy movement remains as important as ever…

An Occupy team works on putting issue 18 together

The first Occupy protest, Occupy Wall Street, launched on September 17 2011 and since then the movement has instigated events all over the world. (The Guardian’s Data Store has a good interactive map of Occupy protests by Andrew Mallis and Thiago de Mello Bueno – detail of Europe, shown below.)

Occupy St Pauls, the first ‘occupation’ to take place in London, began in October of last year and also marked the arrival of a supporting newspaper, The Occupied Times of London, designed by Tzortzis Rallis and Lazaros Kakoulidis (we blogged about it here). The publication was originally produced on-site (from a tent) as a weekly title, which settled into an A3 broadsheet size and is now produced to a 24-page monthly format with a magazine-style front cover.

The Occupied Times’ office, St Pauls, 2011

In recent issues the editorial approach has become less focused on Occupy-related news, and in taking on a particular theme each month, the OT now sees itself as working towards “sociopolitical, economic and environmental justice” with a range of new writers, illustrators and designers on board.

Issue 1 of The Occupied Times

Set up at the beginning of this year (covered by CR here), Occupy Design and its off-shoots – the Occuprint project and Occupier poster publication – have contributed to the distribution of the organisation’s message and also helped to define a visual presence for the movement. This was strengthened further when Occupy London also acquired a logo (shown below, centre) courtesy of designer Jonathan Barnbrook.

Occupy London logo by Jonathan Barnbrook

Much has changed since the launch of The Occupied Times year ago, so we asked Rallis and Occupy Design’s Noel Douglas to explain how Occupy’s visual communications has evolved and will continue to carry the movement’s message into the future.

Creative Review: With digital publishing now reaching more and more people through a range of devices, why is it still important for you to produce something like The Occupied Times in print?

Tzortzis Rallis: Initially, many people within the occupation no longer had access to the internet, and we wanted to keep those at the centre of the whole thing in the loop. As well as that there were a lot of people coming past the occupation who we wanted to reach with our message. To be able to give people something which would put across ideas and arguments in more detail was something we thought would be beneficial.

Issue 18 hits the streets at the recent TUC march in London

TR: People are much more likely to look at an actual newspaper you’ve handed them than a website address you have noted down. Newspapers also have a viral quality of their own, especially on the Tube where there is no internet. Also, homelessness is criminally ignored by the corporate media, but as well as failing to sufficiently cover the issues affecting the worst off in society, we are starting to produce media which they cannot easily access.

Print is still attractive to writers in a way online platforms aren’t. We’ve managed to print some very well-established writers without paying them, and while that is mostly down to the importance and scale of the Occupy movement as a whole, we wouldn’t have been able to do that just by setting up a website. But maybe there is something about the permanence of print that makes the OT attractive and, at the same time, empowers our digital online platforms, website and social media.

Issue 13 folded for distribution

CR: How has Occupy Design helped shape the look of the Occupy movement, particularly in the UK?

Noel Douglas: An important aspect of the graphic work produced by the Occupy movement is the range of aesthetic styles and how they draw on sources that are far away, from the classic protest looks drawn from previous movements like Constructivism, Atelier Populaire or Punk. There is still a strong amount of ‘culture jamming’, Adbusters-style playing with corporate logos etc, but the range of sources is as diverse and wide as the people involved, and as with all things that have strong connections with internet culture, there is even a strand of using cats as protest symbols! We’re interested in developing these new protest aesthetics and thinking seriously about the language and image of social movements.

Occupier posters on display

ND: As Occupy Design we’ve also been part of helping other Occupy collectives produce and reproduce work from the movement. The Occuprint project led by Jesse Goldstein in New York raised $25,000 through crowd-funding to print and distribute Occupy posters to keep the movement visible. We also produced a poster newspaper, The Occupier, using the same work for distribution here (examples shown, above).

Posters from the Occuprint site: Occupy Everything Pie Chart by Colin Smith (US) and Fawkes 3D by AJ Hateley (UK)

ND: Crowd funding opens up new possibilities for funding radical projects and is an exciting development with huge potential. We now are looking forward to new projects, including working toward something bigger for when the UK hosts the G8 summit next year and trying to get college workshops off the ground for next academic year.

Front (on right) and back cover of issue 14 which was themed ‘corporations’. Cover by Alex Charnley.

CR: Jonathan Barnbrook’s typography helped make for a distinct visual look for the OT. Are you still using Bastard in the more recent issues, that adopted the new format? Do you think it still retains it’s power a year on?

TR: Radical concepts and truly challenging ideas cannot be visualised with neutral design – and our principal rule for our design and typographic approach was to visualise the Occupy metaphor. For this reason, we built a typographic system whereby we ‘occupy’ a ‘mainstream’ typeface (Din) with a ‘radical’ one (Bastard). We combine two very different typefaces, both in their design and ideology.

Din has been used widely within the multinational corporation brands and Barnbrook’s Bastard is our design critique (the occupy metaphor) to the current political and economic model. And yes, after one year – and as the newspaper evolves – our original typographic structure is still the strongest element of our visual voice. It gives OT a political graphic language that is distinct from the commercial surroundings, but also from the traditional visual narrative of the agitational newspapers.

Photo: Occupy Design

CR: What other kinds of projects has Occupy Design been involved in recently?

ND: We started the Debrand The City project in response to a D&AD student award brief that asked students to give the City a rebrand to sell it to the world as it had had a bad press recently! We found the cynicism and lack of solidarity toward students disappointing as students are, with the £9,000 fee increase, one of the main victims of the City’s world economy-crashing, reckless casino-style gambling. The premise of the brief, that we need the City to fund our pensions, student loans and overdrafts is false – we are in fact supporting them through the £700bn-plus of tax payers money that has pumped into what essentially are bankrupt institutions that have seen no reform.

The D&AD brief was to us a classic example of the lack of critical thinking in a lot of our design organisations, which means design is often seen as something banal or vacuous when it is vital to society and what it means to be human. D&AD said to us that students have to get used to working on briefs they may not agree with. We feel students should not be encouraged to be so cynical so early in their careers. Yes, at work, people may have to work on projects they don’t agree completely with, but as a student they should be freer to imagine what design can and should be so that design can change for the better when they become working designers.

Alongside this debranding was a more infographic style project, Expose The 1%, which was a call for work that tried to show through design what ‘the 1%’ do, and how the financial system is deliberately made obtuse to the ordinary person so the looting can continue. It’s an important and ongoing issue which we will return to.

CR: You were both invited to talk at the recent TYPO London conference. How did you find the experience? And what did you make of the ‘social’ theme?

TR: TYPO was a great and inspirational conference. For us the concept of ‘social’ as a theme had an important symbolism during this period of difficult socio-economic conditions. We believe that along the practical examples from the design industry the audience should also see that there are other alternatives our there. For that reason we showed work from the Occupy Design and the OT in order to highlight how graphic designers have a vital role in current protest and the imagining of a new society.

Presenting examples aimed at opening up a debate in the public sphere, we wanted to invite designers to join us at Occupy Design or inspire them to channel their creativity towards social change. The highlight of our presentation, though, came at the end of our talk when the great Ken Garland jumped up to the microphone and, having come from the Wallpaper* talk, voiced his support to our presentation and told to the audience, “I wish I’d got here earlier!”

Occupy Design at TYPO London in October this year. Photo: Occupy Design

ND: We set up Occupy Design to support the Occupy (and other) movements, but also to transform the design world through Occupy as an idea, which, to us, means intervening in the design profession. To this end we have been involved in a number of debates this year in numerous art colleges, during the London Design Festival and TYPO London.

We were pleased TYPO wanted to add us to the schedule, and enjoyed the conference. Our attitude in general is one of friendly criticism in these situations. We believe most designers care about the world and understand, being working designers ourselves, the problems of making a living and how this has its own pressures. But we feel this is a vital and necessary debate to have. We’ve had things like the First Things First manifesto in our history for a long time and now we want to try give it some real organisation, to create the space and platform for designers who do want to work in this way to be able to find each other and produce work that makes a difference – to give it some sense of urgency, as urgent as the crisis all around us.

One of our criticisms of TYPO London is that the student tickets are too expensive – this excludes many young designers and is, given the ‘social’ theme, unfortunately anti-social. It’s like the way unpaid internships also create a barrier and hierarchy in the profession to those without means, which reinforces the inequality in society. We know the organisers are aware of this, and of the difficulties of the cost of an event on this scale, but we still feel something could be done and we had to speak up for many of the designers who follow us who said it was too expensive. The other main issue, which is easier to address, is that there needs to be debate and discussion! We were kind of shocked that no time was given for the audience to question the speakers, especially as for us this is a vital part of public events! [Some speakers were available for one-to-one questions after their talk – MS].

Issue 17 of The Occupied Times – the ‘education’ issue. Cover by Röte/Indyvisuals Collective

CR: Finally, a year on from issue one, how do you see the OT’s place within the Occupy movement, and also within the wider context of protest in the UK? Can the publication still make a difference? Has it made a difference?

TR: It depends how you look at it. In social movements you work and participate with the thought in mind that you make small steps towards change. So in the same way the eighteenth edition of The Occupied Times came out 365 days after the occupation at St Paul’s began.

Cover of issue 15 of The Occupied Times – Olympics issue. Cover by Defacto Collective

TR: The one year anniversary gives us a chance to look back at those days when we dared to dream in public; to assess what progress has been made and to analyse where the movement needs to go if it is to help bring change. Occupied Times is here to reclaim the media. We set out to use print and digital platforms and we continue to publish monthly a plurality of views; from writers and professional ‘journalists’, to activists, students and academics who have something challenging to say.

The socio-economic conditions in many countries around the world from the US, UK and Russia, to Portugal, Spain, Chile and Greece almost guarantee ongoing civil unrest in the immediate future. Greece is ripe for revolution, Spain could break up which is incredible, and here in the UK we’re yet to feel the bite of most of the cuts. So as long as we face this systemic inequality, The Occupied Times, a collective of activists, journalists, artists and designers, will continue to inform, educate, and occupy the news media.

Issue 18 of The Occupied Times is available now from several independent businesses across London, including Housmans, Black Gull Books, Ray’s Jazz Cafe, Banner Repeater, 56a, The Cockpit and The London Review Bookshop. The full list of stockists can be found on the OT Stockists Map. Follow the OT on Twitter at @OccupiedTimes, or visit theoccupiedtimes.co.uk where donations can also be made. The publication is designed, written and distributed by a team of volunteers and supported entirely by donations.

Back cover of issue 15, the Olympics-themed edition of The Occupied Times

 


CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.

CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

Moleskine in motion

The sight of 382 multi-coloured Moleskine planners in an intricate choreography of stop-motion is impressive to behold.

In a new animation for Moleskine, The Hague-based graphic and audiovisual designer Rogier Wieland has brought the new yearly planner to life in what is his fourth film for the brand. Using the books to animate scenes from a day in a life of a Moleskine owner – from a morning train journey to a weekend camping trip – Wieland spent one week planning and sketching and just over a month producing the film with his team.

Wieland’s cat and a petshop mouse also play starring roles. But despite the old adage of never working with animals, the most challenging part of the production was actually the animation of the books on the floor opening and closing in a smooth wave motion – adjusting each frame meant a lot of getting up and down for the team.

Wieland often works with paper and cardboard, materials he finds particularly satisfying. “I just love to work with actual materials,” he says. “Paper, cardboard, wood, paint. I get ideas working with them and the fun part is that everyone understands the limitations of what you can do with the materials.”

The ‘making of’ video provides a nice glimpse of the work that went into the production and an insight into Wieland’s approach – a process that it is certainly not for those of an impatient disposition.

 

Credits
Director: Rogier Wieland
Animation: Rogier Wieland, Suus Hessling
Editing and music: Rogier Wieland
Thanks to: Danièle Knirim,Gregor van Egdom, Mike van der Togt

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.

CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

The end of the Car Booty Affair

The Designers Republic Car Booty Affair ends this Saturday and it intends to go out with a bang, offering up even more “new loot” to punters at Sheffield’s Month of Sundays Gallery…

The above film offers a taste of the kind of things available but, as tDR informs us, “‘New loot’ means, at the very least, the tDR Holy Grails of Customized Terror / DR-Signage (etc) 2x1m banners from shows in NYC / Barca / Paris / Berlin / Belgium / London and Sheffield (etc). These are the LAST of the actual tour-damaged banners / artefacts from the shows and are sold as seen.”

TDR’s Ian Anderson will also be on site “to answer questions, sign work, spin yarn and chew the fat at the very end of the past.”

The gallery is open for tDR’s Car Booty Affair from 10am until 5pm today and Saturday. Month of Sundays Gallery is at 365 Sharrow Vale Road, Sheffield S11 8ZG.

Nihilism, optimism and bedtime tales

FUEL has been working on some interesting projects for two of the UK’s most notable artistic pairings recently: an identity for a new show by Tim Noble and Sue Webster, and a book of illustrated children’s stories by Jake and Dinos Chapman…

For the former, FUEL has created the identity and a range of other materials including a book and record sleeve (shown above) for Noble and Webster’s new exhibition, Nihilistic Optimistic, which is showing at Blain|Southern London until November 24. The ten inch record, which was produced with the Vinyl Factory, features cover images of the pair by photographer, Dennis Morris, who famously documented the Sex Pistols among a host of other musicians.

FUEL’s typography for the identity sets up the opposing notions of nihilism and optimism, and cleverly reflects the dualism of light and shadow that appears in some of Noble and Webster’s most well-known projection-based pieces. In the book (spread shown, below), alternating letters from the ‘Nihilistic’ and ‘Optimistic’ treatments are combined to form jarring section titles.

For the Chapman brothers, FUEL has designed the hardback book which houses the artists’ most recent work: a series of 15 coloured etchings and stories, apparently for children. Published by FUEL, Bedtime Tales for Sleepless Nights is a reworking of the classic Victorian morality tale and promises “visions of hell and voodoo”.

Next week, FUEL and White Cube Bermondsey will present a special signing event by Jake and Dinos Chapman.

It is set to take place in a Wendy house constructed by the artists (shown below), who will apparently be dressed as bunny rabbits.

Each book purchased on the night will contain a raffle ticket, with a draw taking place at 8pm. The prize? Why a personal bedside reading of the book by the artists in the winner’s own home.

Nihilistic Optimistic is at Blain|Southern London until November 24. Bedtime Tales for Sleepless Nights, FUEL Publishing; £19.95. fuel-design.com.